From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
KILLBOY Flexes Her Musical Dexterity on "U + ME"
January 11, 2021
As much as KILLBOY is otherworldly, she too can be smitten by the earthly pleasures of love and lust, hence the subject of her most recent single "U + ME."
![Grace May Delivers a Vintage, Heartfeel Feel on "Runnin'" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/grace-may-running_1630515784.jpg)
Grace May Delivers a Vintage, Heartfeel Feel on "Runnin'" Video [Premiere]
September 1, 2021
"An easy watch but hard to swallow lyrically."
NIKI DEMAR Proves a Pop Tour De Force With 'Nights Alone'
September 3, 2021
Nights Alone collects the emotional debris of two years and transforms it into pop perfection.
Sub Urban, Yaeji, Deb Never, and More Artists You Should Listen to Now | #NowWatching
March 13, 2020
The best new music playlist on Ones To Watch.
How the Corona Virus Affects Your Favorite Artists and What You Can Do To Help
March 17, 2020
Whether you plan to quarantine and chill with someone, or remain socially isolated, let the voice of your favorite artists keep you company and get you through this strange time we're in.
Ally Nicholas Tackles Heartbreak with "Feels Like Dying"
October 20, 2020
In her debut single, "Feels Like Dying," Ally Nicholas has crafted a hauntingly beautiful ode to heartbreak.
BENEE Channels an Adorable, Slimey Muse For "Snail"
August 11, 2020
BENEE's latest piece of pop-flavored escapism arrived at just the perfect time.
Chloe Lilac Whisks Up a Feverish Pop Punk Dream in 'DOUCHEBAG'
August 31, 2020
In her sophomore EP, Lilac harnesses a frenetic energy that is readily familiar yet wholly her own.
Still Woozy Takes Us on a Tour of His Mind in "BS"
September 16, 2020
In "BS," the self-produced artist gives us an exclusive a tour of his innermost thoughts and worries.
TyFontaine Is a Star in the Making on "Delectable"
October 14, 2020
DMV rapper TyFontaine's energy is unmatched on any track he hops on and delectable is no different.