From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
The Aces’ 'I’ve Loved You For So Long' is an Indie-Pop Sapphic Soundtrack
June 5, 2023
'I’ve Loved You For So Long' is a nostalgia-riddled triumph of The Aces’ musical innovation.
![LAUNDRY DAY Kick Off a New Chapter With "Connect 5" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/laundry-day-connect-5_1634767324.jpeg)
LAUNDRY DAY Kick Off a New Chapter With "Connect 5" [Q&A]
October 20, 2021
The past year has cemented New York's LAUNDRY DAY as an act to watch.
HVN's 'All Girls Go to Heaven" Is the Hip-Hop Subversion 2021 Needed
November 10, 2021
If this is your first exposure to the Houston artist, then you're in luck, because this is the perfect place to start.
quami.xyz Reflects on His Past, Present, and Future Self in "evolve"
May 16, 2022
"evolve" sees quami.xyz accepting himself, flaws, beauty, and all.
Pine Barons Pay Homage to Cult Japanese Band Fishmans With "Night Cruising"
May 17, 2022
With the tribute album <i>I Love Fish</i> set to release later this year, "Night Cruising" gives us a brief taste of what's in store.
Just In Time For Winter, Bliss Samsa Embraces Romantic Turmoil in “Cold Shoulder”
November 2, 2022
Bliss Samsa is an artist that deserves your eyes and ears as we move into the New Year.
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
Griff Seeks Escapism and Fantasy in "Black Hole" Music Video
February 3, 2021
.Griff personifies the emptiness of losing someone, relating it to an all-consuming "black hole."
Hobo Johnson's Pool Party-Themed Video is Anything But a "Typical Story"
June 25, 2019
With a record deal and national Ones To Watch-presented tour now under his belt, Hobo Johnson is winning with unparalleled creativity and uniqueness.
Clairo's "Closer to You" Is an Anesthetic for Growing Pains
June 28, 2019
While Clairo's earlier work evokes the starry-eyed daydreams of a teen with a long road ahead, "Closer to You" feels like we've opened a door into the more shadowy recesses of the singer's mind.