From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Peter McPoland’s 'PIGGY' Finds Beauty in the Discomfort
August 15, 2023
“My whole purpose is to make art. I just try to be a vessel for it to come out past all of the overstimulation and noise on the internet.”
![Cheridomingo Talks "Swallow," Anger Management, and Finding Their Sound [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cheridomingo-swallow-ones-to-watch_1617304827.png)
Cheridomingo Talks "Swallow," Anger Management, and Finding Their Sound [Q&A]
April 1, 2021
Cheridomingo creates alt-rock music with an undeniable level of honesty and grit.
Sam Austins and Sir Chloe Capture Teenage Euphoria on "Joy For Youth"
August 10, 2021
"'Joy For Youth' is a sonic time capsule, surrounding the aura of childhood bliss and teenage rebellion."
lovelytheband's "maybe, i'm afraid" Video Has Us Counting Down The Days Till Their Tour
January 30, 2019
This trio is capturing real vulnerability and translating it into irrefutably anthemic song.
Thoreau And Darci Join Forces For Infectious Multi-Genre "Sick Too"
February 21, 2019
"I think you're perfect when you're broken, don't ever be alright."
070 Shake Flexes Her Limitless Promise in "Morrow" and "Nice To Have"
April 15, 2019
How many artists can put on their resume that they are both Kanye West's protégé and have toured with The 1975?
AUGUST 08 Unravels Friends-with-Benefits Relationships In "Simple Pleasures"
May 15, 2019
+ Stay tuned for AUGUST 08′s upcoming "All Eyes On" performance!
![Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alt-bloom-ones-to-watch_1564601712.jpg)
Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]
July 31, 2019
"The song itself is a reflection on dating. I'm always finding myself on the edge of diving in with someone rather than jumping."
Kiana Valenciano and Billy Davis Heat Up the Dancefloor With "No Rush"
January 31, 2020
Filipina R&B singer Valenciano's latest single is an effortless vibe.
![sad alex Explores a New Relationship With Sadness in "crydancing" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sad-alex-crydancing_1637254393.jpg)
sad alex Explores a New Relationship With Sadness in "crydancing" Video [Premiere]
November 18, 2021
"the reality is that sadness is something that everyone goes through and we're really sort of in it together."