From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Lous and The Yakuza and Joey Bada$$ Go All-In on "Amigo" Remix
January 29, 2021
Lous and The Yakuza's latest is an entrancing remix that spans across the Atlantic.
Sam Austins and Sir Chloe Capture Teenage Euphoria on "Joy For Youth"
August 10, 2021
"'Joy For Youth' is a sonic time capsule, surrounding the aura of childhood bliss and teenage rebellion."
Deb Never Explores the Human Condition on 'Where Have All the Flowers Gone?'
September 10, 2021
<i>Where Have All the Flowers Gone?</i> is one of the most human projects of the year.
snny's 'Otito' Is a Border-Spanning, Genre-Bending Snapshot of Life
May 11, 2020
snny's music captures a universal sentiment, one of trying to find your voice and place in a newfound home.
Charlie Burg's 'Tha Breeze, Tha Steeze, Palm Trees' Is an Infectious Summer Vibe
July 22, 2019
Beat the heat and soak up the sun with Burg's latest buoyant offering.
![Nolie's Lighthearted Style in "Come Over" Is Infectious [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nolie-ones-to-watch_1571851760.jpg)
Nolie's Lighthearted Style in "Come Over" Is Infectious [PREMIERE]
October 23, 2019
Ride down PCH with Nolie in the 360-degree video for "Come Over."
Lao Ra's Subversive Pop Music Creates Beauty From Heartbreak
December 2, 2019
Lao Ra is the next big name in Latin music.
NoMBe Offers a First Look Into 'They Might've Even Loved Me- Re:Imagination'
February 28, 2019
With over 30 features, Nombe is gearing up to release the remix album to end all remix albums.
Cub Sport Revisits Their First Love Story in the Ethereal "Party Pill" Video
January 11, 2019
"So, I finally turned the pain of those years into something beautiful and it feels like I'm setting myself free."
![Bishop Ivy Creates an Eccentric and Nostalgic Experience with 'All Things Temporary' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Unknown-1.jpeg)
Bishop Ivy Creates an Eccentric and Nostalgic Experience with 'All Things Temporary' EP [PREMIERE]
February 7, 2019
Newcomer Bishop Ivy beautifully weaves together alternative pop, rock, and electronic to form a new EP that is one of a kind.