From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
![j ember Takes Us Into the Studio For "Lower Than Low" Live Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/j-ember-ones-to-watch_1583254311.jpeg)
j ember Takes Us Into the Studio For "Lower Than Low" Live Video [Premiere]
March 3, 2020
"Lower Than Low' is a stream of consciousness confronting the toxicity that can arise after a breakup."
binki Distinguishes Himself as a Singular Artist on 'Motor Function'
August 17, 2021
Following a time of personal and professional upheaval, Motor Function arrives at a pivotal moment for binki.
SEB Pens an Ode to Ephemeral Beauty on "god of the sunsets"
October 6, 2021
"For a short moment at the end of every day, the sky is lit up with brilliance while counting down to darkness at the same time."
Kyle Dion's Funk-Fueled R&B Journey Is as Sweet as 'SUGA'
March 12, 2019
Will this be the project to catapult this R&B visionary to fame?
The Faim - "Summer Is a Curse" | All Eyes On
January 4, 2019
Inspired by the likes of Panic! At The Disco & Fall Out Boy, the Australian band makes music that runs the gamut from indie rock to pop punk.
Yeek Gets "Freaky" on Seductive New Single
January 21, 2022
Yeek breaks the boundaries of what music can do.
hemlocke springs Proves Herself an Era-Eschewing Pop Tour De Force in "sever the blight"
May 3, 2023
The more you try to figure hemlocke springs out, the more enigmatic she becomes.
Hip-Hop Heavyweight Al-Doms Releases Powerful New EP 'NEW DREAM'
March 19, 2021
This month, Virginia rapper Al-Doms returns with his latest project 'NEW DREAM,' a nine-track EP full of some of the hardest hip-hop tracks to enter the scene this year.
Doja Cat Shoots For the Moon on "Planet Her"
June 25, 2021
Doja Cat proves that "the sky's the limit" doesn't apply to everybody.
ASHS' "Paranoid" Sets the Stage for Her Dark Pop Takeover
November 29, 2019
"'Paranoid' gives an audible sneak peek into my subconscious."