From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
![Su Lee Is Unapologetically "Messy Sexy" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/su-lee-interview-messy-sexy-1664566364.jpg)
Su Lee Is Unapologetically "Messy Sexy" [Q&A]
September 30, 2022
"This single is about embracing the imperfections, the things that are deemed—societally speaking—unattractive."
![Meet d4vd, the Gamer Turned Accidental Breakout Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/d4vd-interview-ones-to-watch-1664903523.jpg)
Meet d4vd, the Gamer Turned Accidental Breakout Star [Q&A]
October 4, 2022
"Every single genre is my artistry, I never had to come out of a box. It’s all me."
Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.
Fiji Blue Has Us Feeling "Butterflies" in New Single
May 7, 2020
Fiji Blue's music seems to change with the seasons.
Hojean's "Over 85" Is an Effortless Joyride
March 4, 2020
There's simply no limit when it comes to Hojean.
Gracie Abrams' 'This Is What It Feels Like' Is Painfully Relatable Songwriting at Its Finest
November 15, 2021
<i>This Is What It Feels Like</i> is a masterclass in vulnerable, transcendent songwriting.
Q's "Stereo Driver" Is a Nostalgic, Intergalactic Venture
September 26, 2022
It’s all too easy to get lost in the kaleidoscope of Q’s sound.
Oliver Tree Somehow Survives Another Crash in "Miracle Man" Video
June 7, 2019
Along with the release of a new single and video, Tree announced a "Goodbye, Farewell Tour."
JVKE Captures the Universal Feeling of Loss in "this is what losing someone feels like"
March 20, 2023
"We've all lost someone somehow, and it's time we start processing that loss together."
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.