From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Curtis Waters Brings Worldly Whimsy to "Stunnin"
May 20, 2020
"'Stunnin' is a groovy lighthearted bop"
Fiji Blue's "Waves" Puts Us Back Into Our Feelings
September 18, 2020
Putting us straight into our feels, Fiji Blue is back with yet another intimate song.
keshi and the Infectious Melancholy of 'bandaids'
March 24, 2020
"The <i>bandaids</i> record is about vulnerability but also about moving forward, and I hope that in some way it can be your friend in this strange time."
Tate McRae's "greedy" Proves She's Unafraid to Claim What's Hers
September 15, 2023
"I feel like this is the first time where people are seeing a feistier and more playful side of me."
Fred Again..'s 'Actual Life 2' Is a Mesmerizing Demonstration of What Dance Music Is and Can Be
November 22, 2021
This is a project of life, a tribute to the grand vastness that is the human experience.
![From Stefani Germanotta to Lady Gaga to Mother Monster: How a Star Was Born [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lady-gaga-ones-to-watch-4.jpeg)
From Stefani Germanotta to Lady Gaga to Mother Monster: How a Star Was Born [WHERE ARE THEY NOW?]
March 6, 2019
We look back at the career of Lady Gaga, from its very beginning to A Star Is Born.
Let Sault Walk You Through A Beautifully Orchestrated Sensory Overload
August 13, 2019
Anonymous trio Sault has managed to capture lightning in a bottle, reconstructing sounds of generations past while remaining rhythmically stimulating.
Powfu Drops Visual For Viral Breakout Hit "death bed"
April 1, 2020
The beabadoobee-assisted breakout single gets a heartbreaking music video.
![Grandson Peels Back Layers On Stunning Sophomore LP ‘I Love You, I’m Tryin’ [Q&A]| THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1(27)-1683306370.jpg)
Grandson Peels Back Layers On Stunning Sophomore LP ‘I Love You, I’m Tryin’ [Q&A]| THE NOISE
May 5, 2023
Multi-platinum alternative artist grandson gets intimate on his new, long-awaited sophomore album, 'I Love You, I'm Trying.' The LP turns the lens inwardly, resulting in a 12-track collection of grandson's most personal and vulnerable songwriting.
![Dayglow's Feel-Good Indie Music Is the Antidote for Dark Pop [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dayglow-ones-to-watch_1559676071.jpg)
Dayglow's Feel-Good Indie Music Is the Antidote for Dark Pop [NEW ARTIST DISCOVERY]
June 4, 2019
His songs have an exceptional sense of optimism and a feel-good freedom rarely seen in pop today.