From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
We Can't Help But Fall in Love With Katherine Li's “Happening Again”
June 21, 2022
Meet Katherine Li, the euphoric artist taking TikTok and the world by storm.
Tim Atlas' "Tangerine" Is a Luscious Ode to Understated Beauty
October 23, 2019
Tim Atlas learned a choreographed dance for his heavenly new single. That alone is reason enough for us to play "Tangerine" on repeat.
Sub Urban Enlists BENEE For the Ominous "Uh Oh," Announces Debut Album 'Hive'
April 22, 2022
The artist's haunting vision for pop never fails to hit its target.
Noah Cyrus Finds Some Light in "I Got So High That I Saw Jesus"
March 23, 2020
"It will be OK, so long as we are guided by compassion and community. Both are needed more than ever right now."
Noah Kahan Is The King of Relatability in Latest Single, "Mess"
March 4, 2019
Teasing his forthcoming debut album, "Mess" is an ode to the chaotic time in young adulthood that begs for a sense of normalcy.
Augustine's Tear-Swelling "Summer Wine" Is a Testament to His Artistry
August 16, 2021
As the world began to open up, Augustine was left feeling more distant than ever.
Matt Maeson Finds Light at the End of the Tunnel in "Bank on the Funeral" Album
April 5, 2019
If you were lucky enough to get a ticket to Maeon's upcoming completely sold out tour, don't forget to bring a box of tissue, or ten.
![Tiffany Day Has Found Herself [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tiffany-day-interview-clouds_1638807426.JPEG)
Tiffany Day Has Found Herself [Q&A]
December 3, 2021
With the release of her new single "Clouds," Day sounds more self-assured than ever.
Meet Jayli Wolf, the Queer Indigenous Survivor of a Doomsday Cult
June 24, 2021
"I finally have the courage to use my voice to tell these stories."
Bakar's 'Will You Be My Yellow?' Displays Refreshing Artistry & Vast Potential
September 20, 2019
After the release of the groovy "Hell N Back," London's newest visionary has released his 'Will You Be My Yellow?' EP.