From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Winona Oak Paints a Portrait of Ethereal Melancholy in 'Closure'
January 10, 2020
In the succinct span of six tracks, Oak demonstrates her undeniable promise.
![Enter the Emotive World of guardin With 15 BTS Photos [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/guardin-ones-to-watch-16.jpeg)
Enter the Emotive World of guardin With 15 BTS Photos [TOUR DIARY]
January 15, 2019
At the intersection of alternative, lo fi, emo, and hip-hop, stands guardin.
![Singer-Songwriter Gavin Haley Seeks Reciprocated Love in Heartfelt "96″ [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gavin-haley-ones-to-watch-2.jpeg)
Singer-Songwriter Gavin Haley Seeks Reciprocated Love in Heartfelt "96″ [PREMIERE]
April 25, 2019
"It's a feel good love song and you can really play it everywhere."
Lennon Stella Lays the Blueprint For a Budding Pop Icon in 'Three. Two. One.'
April 27, 2020
Rarely does pop feel so effortless and grand.
Jean Dawson's "Starface*" Is an Infectious Sonic Fireworks Show
September 22, 2020
With each release, the experimental pop provocateur gives further credence to his undeniable one-of-a-kind vision.
RAYE's "Please Don't Touch" Is a Timeless Pop Outing
December 16, 2019
This is the perfect song to end your year, or better yet, the decade with.
![The Happiest Accident: a Conversation With Motel 7 [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/motel-7-interview_1629907259.png)
The Happiest Accident: a Conversation With Motel 7 [Q&A]
August 25, 2021
"We never expected Motel 7 to even be a thing and here we are."
![Leven Kali Discusses "Sumwrong," Family, & How He Met The A&R Who Signed Him [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leven-kali-ones-to-watch-2.jpg)
Leven Kali Discusses "Sumwrong," Family, & How He Met The A&R Who Signed Him [Q&A]
February 26, 2019
Blending soul and funk with psychedelia, the young talent has caught the industry's attention.
boyband Enlists Billy Martin of Good Charlotte for "Death Note"
January 30, 2020
The debut single from boyband is a worthy contender for Top 10 anime openings.
Peach Tree Rascals and the Intoxicating Escapism of 'not ok'
May 4, 2020
"Sometimes when things are rough and I need to escape my thoughts, I do anything I can to get to that other place in my mind."