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![Sam Valdez Can't Shake Her "Toothache" in New Vintage Visuals [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sammy v - 2_1594068207.jpg)
Sam Valdez Can't Shake Her "Toothache" in New Vintage Visuals [Premiere]
July 6, 2020
The echoing shoegaze, Americana track highlights Valdez's staple sound, while delivering a fresh and haunting atmosphere, acting as a glowing backdrop for her storytelling lyrics.
![Sally Boy's Debut Single Was a Lifetime in the Making [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy_1594063561.jpg)
Sally Boy's Debut Single Was a Lifetime in the Making [Q&A]
July 6, 2020
Philadelphia-born artist, Sally Boy, released his self-titled debut single on Wednesday, June 30. After playing The self-titled single, "Sally Boy," proves to be the young writer's true introduction, unadulterated and honest.
$NOT's "Can You Help Me" Is a Visceral Response to Ongoing Police Brutality
July 6, 2020
The woozy hip-hop meditation is one that posits that the ongoing revolution is one beyond political affiliation; it is the very real fight for human life.
Leo Bhanji Makes a Powerful Statement With Debut EP 'No Guard'
July 6, 2020
Released via Dirty Hit, <i>No Guard</i> is just that: a commitment to letting his guard down.
Amy Allen's "Queen of Silver Linings" is a Striking Solo Debut
July 3, 2020
Relying on only a guitar and her piercing voice, Allen sings honestly about a fraught relationship with the "king of good intentions" that she always ends up justifying.
Ayoni, Tim Atlas, Max Leone, and More Artists You Should Listen to Now | #NowWatching
July 3, 2020
The Best New Music Playlist on Ones To Watch.
![Zanski Dives Into His Own Mind In 'Upon Frigid Water' EP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zanksi ones to watch smaller_1593784860.jpeg)
Zanski Dives Into His Own Mind In 'Upon Frigid Water' EP [Premiere]
July 3, 2020
Toronto based vocalist and producer, Zanski, returns this summer with his contemplative new EP.
McClenney Connects With Baby Rose For the Introspective "Karma Plays"
July 2, 2020
McClenney is a maverick for the way he's been able to craft his own alternative R&B sound by combining elements of jazz, funk, pop, and soul in new ways.
Ayoni Opens Up About Her Life on "Unmoved (A Black Woman Truth)"
July 2, 2020
This could easily be one of the most powerful songs that has come across our desk in 2020.
Sophia Messa Relinquishes A Sugar-Coated, Toxic Love in "Ice Cream & Cigarettes"
July 2, 2020
Brazilian-American wunderkind, Sophia Messa offers a look at the darker side of a painfully-sweet first love in third single to date "Ice Cream & Cigarettes."
Little Monarch Brings a Groovy New Energy to "Same Old"
November 1, 2023
“Same Old” invokes an effortlessly serene sense of self.
The Driver Era's "A Kiss" Video Is the Perfect Blend of Nostalgia and Creativity
December 4, 2019
"I don't think either of us has felt so creatively charged up in a long time."
Laufey Crafts a Bossa Nova-Infused Love Triangle in "From The Start"
May 12, 2023
"'From The Start' is a bossa nova-inspired song about being in love with your best friend… who is in love with someone else."
Meet 1300, the Korean-Australian Group Looking to Change the K-Pop Game
March 29, 2022
The alternative K-rap outfit thrives on the idea of creating something new, fun, and chaotic.
![CHAMPS' "Katrina" Video Is Superbly Surreal [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/champs-katrina-video_1580411865.jpg)
CHAMPS' "Katrina" Video Is Superbly Surreal [Premiere]
January 30, 2020
CHAMPS delivers an A24 Films - worthy music video.
![Jacob Banks Releases the Soul-Stirring "By Design [Evel Knievel]," Announces 'Lies About the War'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jacob-banks-by-design-lies-about-the-war-1654894418.jpg)
Jacob Banks Releases the Soul-Stirring "By Design [Evel Knievel]," Announces 'Lies About the War'
June 10, 2022
"'By Design [Evel Knievel]’ is about the novelty of youth."
![Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ariana-grande-ones-to-watch-3.jpeg)
Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]
May 1, 2019
Even Barack Obama is an Ariana Grande stan.
Ruel's "Growing Up Is ____" Is an Open-Ended Ode to Coming of Age
December 10, 2021
Ruel has never sounded so assured in his sound.
![Dive "head first" into Christian French's Intoxicating Pop Melodies [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/christian-french-ones-to-watch_1558467691.jpeg)
Dive "head first" into Christian French's Intoxicating Pop Melodies [Q&A]
May 21, 2019
Ones To Watch chatted with Christian French about crushes, his recent tour with Quinn XCII, and of course, "head first."
I DONT KNOW HOW BUT THEY FOUND ME Uncovers a Long-Forgotten "Choke" Video
January 11, 2019
While we are left trying to piece together the perplexing, out-of-time music video, we certainly cannot deny iDKHOW's charm and infectious nature.