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![Sam Valdez Can't Shake Her "Toothache" in New Vintage Visuals [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sammy v - 2_1594068207.jpg)
Sam Valdez Can't Shake Her "Toothache" in New Vintage Visuals [Premiere]
July 6, 2020
The echoing shoegaze, Americana track highlights Valdez's staple sound, while delivering a fresh and haunting atmosphere, acting as a glowing backdrop for her storytelling lyrics.
![Sally Boy's Debut Single Was a Lifetime in the Making [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy_1594063561.jpg)
Sally Boy's Debut Single Was a Lifetime in the Making [Q&A]
July 6, 2020
Philadelphia-born artist, Sally Boy, released his self-titled debut single on Wednesday, June 30. After playing The self-titled single, "Sally Boy," proves to be the young writer's true introduction, unadulterated and honest.
$NOT's "Can You Help Me" Is a Visceral Response to Ongoing Police Brutality
July 6, 2020
The woozy hip-hop meditation is one that posits that the ongoing revolution is one beyond political affiliation; it is the very real fight for human life.
Leo Bhanji Makes a Powerful Statement With Debut EP 'No Guard'
July 6, 2020
Released via Dirty Hit, <i>No Guard</i> is just that: a commitment to letting his guard down.
Amy Allen's "Queen of Silver Linings" is a Striking Solo Debut
July 3, 2020
Relying on only a guitar and her piercing voice, Allen sings honestly about a fraught relationship with the "king of good intentions" that she always ends up justifying.
Ayoni, Tim Atlas, Max Leone, and More Artists You Should Listen to Now | #NowWatching
July 3, 2020
The Best New Music Playlist on Ones To Watch.
![Zanski Dives Into His Own Mind In 'Upon Frigid Water' EP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zanksi ones to watch smaller_1593784860.jpeg)
Zanski Dives Into His Own Mind In 'Upon Frigid Water' EP [Premiere]
July 3, 2020
Toronto based vocalist and producer, Zanski, returns this summer with his contemplative new EP.
McClenney Connects With Baby Rose For the Introspective "Karma Plays"
July 2, 2020
McClenney is a maverick for the way he's been able to craft his own alternative R&B sound by combining elements of jazz, funk, pop, and soul in new ways.
Ayoni Opens Up About Her Life on "Unmoved (A Black Woman Truth)"
July 2, 2020
This could easily be one of the most powerful songs that has come across our desk in 2020.
Sophia Messa Relinquishes A Sugar-Coated, Toxic Love in "Ice Cream & Cigarettes"
July 2, 2020
Brazilian-American wunderkind, Sophia Messa offers a look at the darker side of a painfully-sweet first love in third single to date "Ice Cream & Cigarettes."
Marco Luka Has No Ceilings on "pretty little lies"
April 5, 2021
"pretty little lies" has an inescapable bounce to it that will likely get stuck in your head for hours to come.
Teezo Touchdown Leaves His Mark on Milan Fashion Week With "I'm Just a Fan"
September 28, 2021
Teezo is a genreless creative like no other.
![Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/apollo-lofton-interview-1675881965.jpeg)
Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]
February 8, 2023
"Where’s the soul? Where’s the lyricism? Where are the storytellers?"
Landon Barker Kicks Off His Rockstar Story With Debut Single "Friends With My Ex"
September 22, 2023
“Friends With My Ex” is equal parts love story and pained, self-inflicted guilt trip.
Meet Rita Mae, Multi-Musical Talent and Alternative Pop Princess
January 24, 2023
Ahead of her third single, 'Sunny Afternoon,' alternative pop artist Rita Mae's musical journey has been rich with immense creativity, growing pains, and an undeniable passion for what she does best.
The Beaches’ “Me & Me” Is a (Slightly Bitter) Anthem For the Hyper-Independent
July 25, 2023
“Me & Me” is a rousing peek into the spectrum of The Beaches’ soon-to-arrive album, 'Blame My Ex.'
'Run Wild Run Free' with Zacari's Innovative R&B Debut EP
March 18, 2019
Top Dawg Entertainment's newest signee should be on your radar now.
Girl Wilde Seizes the Day with "I Don't Wanna Die"
July 26, 2019
Grunge goddess Girl Wilde releases a fresh new single dedicated to the appreciation and endurance of every day life.
Leah Kate Shares Wistful "Visions" in New Single
August 13, 2019
Kate's creates irresistible and dance-worthy anthems garnering a fervent fanbase and placements on some of Spotify's most popular playlists.
![With "Crystal Ball," Lila Drew's Future Looks Brighter Than Ever [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lila-drew-interview_1637175699.jpg)
With "Crystal Ball," Lila Drew's Future Looks Brighter Than Ever [Q&A]
November 17, 2021
Lila Drew is crafting some of the most pristine pop of recent memory.