From the Site
Jimi Somewhere Reminds Us of Blissful Teenage Freedom on "Bottle Rocket"
August 3, 2020
Jimi Somewhere encapsulates youth in his newest single "Bottle Rocket"
Kabwasa Announces His Debut Album with the Retro "You Gon See"
August 3, 2020
Vintage aesthetics paired with cutting edge flows and ideas, Kabwasa makes a statement with his single "You Gon See."
Savor the End of Summer with "ARIZONA" by young friend and ella jane
August 3, 2020
young friend and ella jane prepare us for the end of summer with "ARIZONA"
No Rome and Bearface Take a Late-Night Drive in "1:45AM"
August 3, 2020
The striking collaboration captures the boundless feeling of bright lights and night skylines pass you by at a mile a minute.
mxmtoon, Billie Eilish, Dominic Fike, and More Artists You Should Listen To | #NowWatching
August 1, 2020
The Best New Music Playlist from Ones to Watch.
Alexander 23 Continues His Hopeless Romantic Tale on "Caught In The Middle"
July 31, 2020
"We used to kiss and say I love you, now we don't say nothing at all."
Thutmose Dedicates "On the Run" to All the Women Fighting For Our Freedom
July 31, 2020
Thutmose paints a picture of 2020 through the eyes of the people facing danger fighting for a better tomorrow.
![BabyJake Wants His New Music to Bring Him Closer to His Fans [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/babyjake - otw1_1596221704.jpg)
BabyJake Wants His New Music to Bring Him Closer to His Fans [Q&A]
July 31, 2020
We were honored to sit down with this growing star and learn more about where he came from, and his future plans with music.
![Drewboy is Ready to Bring Traphouse Bounce to the Masses [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Drewboy Press - otw_1596220873.jpg)
Drewboy is Ready to Bring Traphouse Bounce to the Masses [Q&A]
July 31, 2020
Philly has a new MC ready to make an impact on the music industry.
![Almondmilkhunni's "damnboy" Video Is a Femme Fatale-Driven Joyride Through the Desert [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/almondmilkhunni-damnboy_1596203884.jpg)
Almondmilkhunni's "damnboy" Video Is a Femme Fatale-Driven Joyride Through the Desert [Premiere]
July 31, 2020
Almondmilkhunni channels less Bonnie & Clyde and more Bonnie & Bonnie.
![Jac Ross' "It's Ok To Be Black" Is a Track and Message Everyone Needs to Hear [First Look + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jac-ross-ones-to-watch_1578673933.jpg)
Jac Ross' "It's Ok To Be Black" Is a Track and Message Everyone Needs to Hear [First Look + Q&A]
January 10, 2020
"It's a celebration of perseverance and success. It's my remedy to people to be comfortable in your skin."
Oliver Tree Taught Fans to be Unapologetically Themselves at Los Angeles Valentine's Day Show
February 19, 2019
Oliver Tree breaks boundaries with his music, making fans uncomfortable in the best way possible.
SiR and Zacari's Latest Visual Is a Heart-Racing "Mood"
December 3, 2019
"Mood" is just that, a laidback and effortless vibe.
![Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riz-la-vie-2-ones-to-watch_1571331768.jpeg)
Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]
October 17, 2019
"This film is about perspective and life"
BENEE Doesn't Want You to Be Afraid of the "Monsta" That Goes Bump in the Night
November 1, 2019
"Monsta" is the best belated Halloween gift we could have asked for 🎃
Junior Varsity Makes an Electric Debut With "Cold Blood"
April 5, 2021
What started as the LA music scene's most well-known secret has now become a social media phenomenon.
!["Tomboy" Destiny Rogers on Being a Justin Bieber Stan and Finding Her Authentic Sound [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/destiny-rogers-ones-to-watch-7.jpeg)
"Tomboy" Destiny Rogers on Being a Justin Bieber Stan and Finding Her Authentic Sound [Q&A]
April 17, 2019
Rogers' debut into the world of music this year was palpable.
ThxSoMch Is Absolutely Done With Your Bullshit in "Hate."
February 23, 2023
ThxSoMch is catharsis personified.
KennyHoopla Stays Radically True to Himself in 'how will i rest in peace if i'm buried by a highway?//'
May 18, 2020
There is only one KennyHoopla.
boylife's Nervous Honesty Is a Much-Needed Slice of Comfort
May 14, 2020
Through his music, boylife reminds us we're not alone in facing our most brazen feelings.