From the Site
Jim-E Stack Enlists Dijon on the Glistening "Sweet Summer Sweat"
August 12, 2020
San Francisco-bred producer Jim-E Stack is back with a nostalgic wooze featuring alternative R&B's rising star, Dijon.
![King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/king mala_1597244104.jpg)
King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]
August 12, 2020
Alt-pop artist KiNG MALA unveils her latest single "sugarblind."
![Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SKofee - otw_1597256828.jpg)
Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]
August 12, 2020
Los Angeles-based Alt-pop artist Skofee drops off the premiere of her new video for "Polished."
Tahj Keeton's 'SARF' is a Risky and Psychedelic Rap Album Unlike Its Contemporaries
August 11, 2020
Tahj Keeton's SARF s aggressive, grungy and versatile.
Victoria Monét Serves Us an Authentic Fierceness in 'JAGUAR'
August 11, 2020
In <i>JAGUAR</i>, Monét shows us there is power to be found in freedom, confidence, and being yourself.
SÅl's Debut Single "Things End as They Begin" Demands Attention
August 11, 2020
"Things End as They Begin" is a beautifully sung electronic pop masterpiece that makes new artist SÅl seem like a seasoned veteran.
Omar Apollo Reminds Us to "Stayback" and Protect Our Energy
August 11, 2020
We all hear about the importance of physical distancing, but Apollo reminds us of the importance of giving our emotions space to breathe.
![Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy - otw_1597189136.jpg)
Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]
August 11, 2020
Sally Boy returns with his second single "Stormy."
BENEE Channels an Adorable, Slimey Muse For "Snail"
August 11, 2020
BENEE's latest piece of pop-flavored escapism arrived at just the perfect time.
SG Lewis Partners With Robyn and Channel Tres For Hypnotic Dance Track "Impact"
August 10, 2020
"Channel is an artist I believe will go on to create a musical legacy as important as the one Robyn has already created, and to have the two of them on this record together is insane."
![Get Ready to Dance to "Crazy 4 U" By Nawas [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Nawas_1594326123.jpg)
Get Ready to Dance to "Crazy 4 U" By Nawas [Premiere]
July 9, 2020
Get ready to dance.
Ant Saunders Displays His Poetic Thrust on "I Had a Love Song" Featuring VanJess
August 7, 2020
We're seeing Ant Saunders's music blossom into a bouquet of creativity in real time.
Alaina Castillo, Smino, LEISURE, and More Artists You Should Listen To | #NowWatching
August 14, 2020
The Best New Music Playlist by Ones To Watch.
Emotional Oranges, Sophia Messa, Omar Apollo, and More Artists You Should Listen To | #NowWatching
October 16, 2020
Emotional Oranges cover this week's edition of our weekly new music playlist #NowWatching.
YUNGBLUD Joins Forces with Bring Me The Horizon's Oli Sykes For Rousing New Single “Happier” | THE NOISE
October 18, 2023
On the rousing new single “Happier,” rebellious alt-rocker YUNGBLUD teams up with Oli Sykes of Grammy-nominated rock band Bring Me The Horizon.
Flwr Chyld, Baby Rose, and Sebastian Mikael Link For the Velvety “U Should Be Mine”
August 22, 2023
“U Should Be Mine” is a track composed of deep red, candlelit wanting.
Katya Mila's "Fake Friends" Welcomes Us Into Her World
December 29, 2020
For her final release of 2020, Katya Mila released her most intimate song to date.
Sarah Cicero Debuts Melancholic "Indifferent" Ahead Of Upcoming EP
January 15, 2021
Brooklyn-based singer-songwriter Sarah Cicero explores what it means to feel small in a relationship on her latest single, "Indifferent."
Huron John's Optimism Is Infectious on New Single "Arthur"
February 10, 2021
"Arthur" is the first exciting single from Huron John's upcoming sophomore LP, 'Cartoon Therapy,' which is set to be released later this year.
Empty Glass? Pour Yourself Some milk.
February 11, 2021
The earring-wearing, sweater-sporting foursome titled milk is putting the alt back into pop with their newest single "You&I."