From the Site
![Conjuring the Magic of Youth, bloody white Opens Up About the"first time" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bloodywhite-ones-to-watch-4_1597800005.jpeg)
Conjuring the Magic of Youth, bloody white Opens Up About the"first time" [Premiere + Q&A]
August 19, 2020
20-year-old, artist, songwriter, producer and mixing & mastering engineer bloody white is back with a new single.
Sky McCreery's Vulnerable "Half a Heart" Is Bound to Hit Home
August 19, 2020
Sky McCreery opens up on his newest song "half a heart", the first single off of his upcoming EP.
![Buzzard Buzzard Buzzard Invite You Back to the 70's to Join in the "Double Denim Hop" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/B3X_1597757310.jpg)
Buzzard Buzzard Buzzard Invite You Back to the 70's to Join in the "Double Denim Hop" [Premiere]
August 18, 2020
Welsh quartet Buzzard Buzzard Buzzard are back with the exclusive premiere of their video for "Double Denim Hop."
Rook Monroe Makes A Captivating Solo Debut with the Lovelorn "Jolie"
August 18, 2020
After establishing himself as a strong writer by working with artists such as Rihanna, Jeremih, and the Chainsmokers, Rook Monroe is now shifting his efforts to his own solo music.
Chase Alex Dives Into Moody and Experimental Hip Hop with the Melodic "Swiper"
August 18, 2020
Chase Alex takes influence from the current trap scene that focuses on song melody, but he does so with an interesting and fresh perspective.
Vincint Lights Up Top That Track's Celebrating Black Music Series
August 17, 2020
This week, rising pop artist Vincint joins Top That Track for a hilarious episode.
Peach Tree Rascals Allow Themselves a Moment to Reflect in "I'm Sorry"
August 17, 2020
With a TikTok hit and series of genre-bending singles under their belt, Peach Tree Rascals find themselves on the cusp of a genuine breakthrough.
Take A Trip With Stacey's "DMT"
August 14, 2020
Stacy's got one goal with her new single "DMT."
Phangs' "Who's Gonna Break Your Heart Tonight?" Is a Record of Self-Reflection and Introspection
August 14, 2020
Phangs drops off his latest album 'Who's Gonna Break Your Heart Tonight?'
Alaina Castillo, Smino, LEISURE, and More Artists You Should Listen To | #NowWatching
August 14, 2020
The Best New Music Playlist by Ones To Watch.
Freya Ridings Finds Redemption After Heartbreak With "Castles"
May 31, 2019
You wouldn't want to sleep on a pop artist whose earliest work has been praised by the likes of Florence Welch and Taylor Swift, would you?
50Landing Creates His Own Futuristic Pop Lane on "please don't wait"
May 19, 2020
"50Landing effortlessly incorporates traditional pop styles with the production and song structure of the future."
Joel Blackmon is Earnest and Honest on "Morning"
June 24, 2020
Blackmon's vibrant harmonies and near-tears romantic lyricism will make him an instant favorite for those needing musical accompaniment to their summer love quests.
little luna's "shift & go" Is a Mesmerizing Debut
October 2, 2020
Here we are at last, gifted with the beautifully mesmerizing debut single "shift & go" from new Alt-pop artist, little luna.
![Berhana's 'HAN' Is a Sonic Treatise On Intent [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Berhana - 714_1571159473.jpg)
Berhana's 'HAN' Is a Sonic Treatise On Intent [Q&A]
October 15, 2019
"Everything is intentional. The details are always the best part, it makes it special."
![Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/aura-ones-to-watch_1571351882.jpeg)
Au/Ra on Writing Fan Fiction, Anime, and Not Having to Always "Stay Happy" [Q&A]
October 17, 2019
Au/Ra may be the only artist we know who can speak Elvish.
![ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alus-ones-to-watch-3_1572899419.jpg)
ALUS Puts a Sexual Twist on Willy Wonka in "Cherry" Video [Premiere]
November 4, 2019
"'Cherry' is a women's anthem for creating that fantasy world of desire."
beabadoobee's "Sun More Often" Visual Takes Us Out of This World
February 6, 2020
Our favorite space cadet returns with a cosmic video.
SWMRS' 'Berkeley's On Fire' Is the Punk Rallying Cry of a New Generation
February 15, 2019
SWMRS is the bleeding heart of a new generation with a message that will not be ignored.
Electronic Pop Duo X Lovers Yearns For Love in "Colder When It Rains" Video
May 7, 2019
"It's not specifically about an ex, 'cause I never dated the girl. But it's about someone I just really deeply cared about and kinda fucked up the relationship with."