From the Site

Aries Returns With "Fool's Gold," an Intoxicating Joyride From Start to Finish
November 6, 2020
Aries' first taste of new music in 568 days arrives at perfectly the right time.
Author:
Ruby Scott

Are Virtual Concerts the Future of Live Music? Omar Apollo Live From Paisley Park
November 3, 2020
Concerts and concert reviews look a lot different in 2020.
Author:
Emily Smith

Ella Collier Is a Pop Star on the Rise
November 2, 2020
Ella Collier's new single, "cinderella," is a bold statement.
Author:
Lexi Vaganos

abrahamblue Is Nostalgic and Vocally Breathtaking on His Debut EP
November 2, 2020
Pop and R&B newcomer abrahamblue is clearly doing what he was born to do.
Author:
Tyler Borland

Kembe X's "Scared" Is an Honest and Aggressive Lyrical Display
November 2, 2020
The Chicago born rapper Kembe X is a master at conveying internal struggle over dark and ominous instrumentals.
Author:
Tyler Borland

little luna Presents a Moving Sonic Offering in "shift & go: cinematic"
November 2, 2020
"shift & go: cinematic" brings forth a new and tangible depth to Little Luna's debut song.
Author:
Jessica Thomas

Bakar, LÉON, Ivy Sole, and More Artists You Should Be Listening To | #NowWatching
November 2, 2020
The Best New Music Playlist from Ones to Watch.
Author:
Malc.

Brevin Kim Rejects Tradition on 'no less than three'
October 31, 2020
Brevin Kim perfectly toe the line between accessibility and boundary-pushing experimentation.
Author:
Tyler Borland

Clairo and Her Best Friends Have Formed Your New Favorite Band, Shelly
October 30, 2020
It looks like 2020 isn't a complete wash.
Author:
Ruby Scott

bbno$'s 'good luck have fun' Will Have You Wishing You Could Stay
October 29, 2020
<i>good luck have fun</i> is the perfect dose of lyrical levity and heavy, hard-hitting rhythms.
Author:
Krista Marina Apardian
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LØLØ Teams Up With girlfriends On Dance-Inducing Single "5,6,7,8" | THE NOISE
March 29, 2023
On the edge of becoming a true pop-punk icon, rising star LØLØ levels up with the release of her latest single "5,6,7,8" featuring Travis Mills of girlfriends.
Author:
Alessandra Rincon

Holly Humberstone and d4vd Find Themselves Under the Same "Superbloodmoon"
July 28, 2023
"We wrote about witnessing the same thing from opposite sides of the world and feeling lonely but connected through that experience at the same time."
Author:
Alessandra Rincon
![BIZZY Dances Around Love and Heartbreak in Two New Singles [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bizzy-out-loud-id-never-tell-you-1690566574.jpg)
BIZZY Dances Around Love and Heartbreak in Two New Singles [Q&A]
July 28, 2023
"It’s not always just rainbows and butterflies—sometimes it’s really really hard and scary."
Author:
DJ Connor

Mai Anna’s “Trash Bag” Is a Love Letter to Emotional Baggage
September 6, 2023
"...I talked about rediscovering past letters, finding the courage to throw them out, and what it felt like trying to let go."
Author:
Carter Fife

Zoe Ko Grits Her Newfound Sound in 'Baby Teeth'
November 6, 2023
Ko makes a proper pop-rock pivot, baring her teeth for the world to see.
Author:
DJ Connor

Sally Boy Continues His Impeccable Debut Run With "Sippy Cup"
September 15, 2020
With his third release, "Sippy Cup," Erez Potok-Holme, professionally known as Sally Boy, is carving out his own niche within the bedroom pop genre.
Author:
Rachael Jansky
![Baker Grace Breaks Down Her Ethereal 'The Show Is Over' EP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-the-show-is-over_1622044102.jpg)
Baker Grace Breaks Down Her Ethereal 'The Show Is Over' EP [Premiere]
May 26, 2021
Grace's latest EP is a coming-of-age story wrapped in velvety pop silk.
Author:
Ruby Scott

Caught in a Romantic High, LA Rapper kxvg Looks to the Future on "Titania"
February 2, 2021
After dropping two full-length projects last year, LA rapper kxvg returns this week with his newest single "Titania."
Author:
Carter Fife

Kamal. Lays His Soul Bare in "people don’t change (demo)"
June 22, 2023
"people don’t change (demo)" is a reminder it's okay not to be okay.
Author:
Jake Selvey

grandma Dances Through the Pain of "Painless"
June 8, 2023
"In 'Painless,' I've tried to capture the complexities of intimacy and heartbreak."
Author:
Alessandra Rincon