From the Site
Issey Cross Delivers Another Formidable Pop Anthem With "Boys Make Promises"
February 26, 2021
This week, pop artist Issey Cross returns with her second single and video of 2021, "Boys Make Promises."
![BIGBABYGUCCI on Staying Independent, His Upcoming EP, and More [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_5149e35913960b2579451ccdbd6e7d75_8773b093_2048_1614383147.jpg)
BIGBABYGUCCI on Staying Independent, His Upcoming EP, and More [Q&A]
February 26, 2021
We got the chance to connect with BIGBABYGUCCI via email and learn more about his project, dream collaborations, his major influences, and more.
benny mayne Proves He Belongs in the Spotlight on "Hardest"
February 26, 2021
After establishing himself as a veteran writer by penning hits behind the scenes for Blackbear and G-Eazy, benny mayne has now proven that he belongs in the spotlight.
Hollyy Starts 2021 With Soulful Double-Side Single Release
February 26, 2021
We were able to talk with Hollyy about their latest singles and what their plans are for the foreseeable, hopefully pandemic-less, future.
The Elevator Encounter That Sparked a New Music Genre
February 26, 2021
In honor of Black History Month, we explore the legacy of Gamble and Huff, the progenitors of Philly Soul.
Blu DeTiger Showcases Her Musical Virtuosity on "Vintage"
February 25, 2021
Any fan of groovy, funky pop music should be sure to check out Blu DeTiger's latest single, "Vintage."
Colby Lafayette Steps Into His Rockstar Persona on "BEST GUY"
February 25, 2021
Colby Lafayette is exploring new vices on his single "BEST GUY."
Junaco Returns With Peacefully Hypnotic Single "Blue Room"
February 25, 2021
Junaco's latest single "Blue Room" is an indie-rock-meets-chillwave laced with psychedelic guitar melodies and ethereal vocals.
Kid Hastings Explores a New Relationship on "Backwards"
February 25, 2021
"Backwards" features Kid Hastings' signature dulcet tones and cleverly written songwriting.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
Who Is The Driver Era?
October 14, 2021
No one makes affecting and anthemic alternative pop quite like The Driver Era.
Civ Pierre Let's His Music Speak on His Behalf
December 4, 2020
With a masked face and an anonymous persona, Civ Pierre shows there's beauty in building mystique.
BROCKHAMPTON, beabadoobee, Mura Masa, & More | #NowWatching Playlist
August 23, 2019
A new BROCKHAMPTON album, Lizzo remix, and Mura Masa and Clairo collaboration? This week's #NowWatching playlist sounds like music to our ears.
![Rainsford Is Unafraid to Pour Her Heart Out [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/RAINSFORD-ones-to-watch_1571920020.jpg)
Rainsford Is Unafraid to Pour Her Heart Out [Q&A]
October 24, 2019
For Rainsford, writing music is simply part of the human experience.
![Emily Vu Wants You to Trust the Process on "Just Wait" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emily Vu - otw_1595601942.jpg)
Emily Vu Wants You to Trust the Process on "Just Wait" [Premiere]
July 24, 2020
Emily Vu has all the makings of a Gen Z pop star.
Adam Melchor Re-Imagines the Modern Love Song with Folky "Plan On You"
March 6, 2019
As it rains heavily in Los Angeles, we cannot help but find comfort in hot chocolate, warm blankets and Adam Melchor's intoxicating new single.
![Cautious Clay Explores Purpose and Happiness in 'Table of Context' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cautious-clay-ones-to-watch-4.jpg)
Cautious Clay Explores Purpose and Happiness in 'Table of Context' [Q&A]
March 27, 2019
On his third EP, the R&B purveyor is more assured of his sound and artistic intent than ever before.
![Deconstruct Jennifer Lopez' "El Anillo" with Skilled Producer DalePlay [ANATOMY OF A SONG]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/daleplay-ones-to-watch.jpg)
Deconstruct Jennifer Lopez' "El Anillo" with Skilled Producer DalePlay [ANATOMY OF A SONG]
March 6, 2019
Hear from the man who's worked with JLo, Becky G, Diplo and Skrillex.
![Dounia - "LOWKEY GRL" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dounia-ones-to-watch-7.jpg)
Dounia - "LOWKEY GRL" [Live + Interview] | All Eyes On
April 24, 2019
All eyes are on Dounia, the forward-thinking voice of a generation.
Uncover the Mystery of ilo ilo and Their Impeccable debut EP, 'wish i said this to u sooner'
June 14, 2019
ilo ilo is a purveyor of happy/sad dance music that is lighter than air.