From the Site

Taylor Swift (and Us) Are Absolutely Living For Griff's "Vertigo"
September 5, 2023
Griff’s “Vertigo” provides the validity in a very crucial stop in the grieving process: anger.
Author:
Jazmin Kylene

Amelia Moore's “over my ex” Embraces the Harsh Reality of Not Being Ready to Move On
September 5, 2023
Moore's “over my my ex” is a not-so-quiet testament to her impending pop reign.
Author:
Abby Kenna

eee gee Delivers an Indie Pop Triumph in the Kaleidoscopic 'SHE-REX'
September 5, 2023
'SHE-REX' is a colorful indication of eee gee's expansive artistic vision.
Author:
Abby Kenna

Benét Reclaims the Freedom of a Carefree Day in "No Alarm"
September 5, 2023
“No Alarm” doesn’t require much of you to enjoy. It’s playful, a sonic ease at its very core.
Author:
Jazmin Kylene
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Royal & The Serpent Shows Off Her Softer Side in Fourth Installment of 'Rat Trap' Saga
September 5, 2023
Singer-songwriter Royal & the Serpent continues building her "royalverse" with the next installment of her RAT TRAP saga, RAT TRAP 4: the burden.
Author:
Alessandra Rincon
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Jhariah Is Ready To Risk It All On Latest Single "RISK, RISK, RISK!" | THE NOISE
September 1, 2023
22-year-old Brooklyn-based musician and polymath Jhariah continues building a thrilling, fiercely original musical universe with the release of their latest single, "RISK, RISK, RISK!"
Author:
Alessandra Rincon

teo glacier Teams Up With thuy For Reimagined Version of "Close With Desires (Right Person Wrong Timing)"
September 1, 2023
The breakout single gets a velvety second breath.
Author:
Alessandra Rincon

thuy on Blocking People on Instagram, Ella Mai, and Thirst Following | Close Friends
August 31, 2023
Step into thuy's close friends list with an exclusive interview.
Author:
Jazmin Kylene

Sam Short Walks Us Through Her Debut EP 'Faulty Wiring' Track by Track
August 31, 2023
"Each song on this EP details my experience with my own toxic tendencies, my obsession with melancholia, and pure disillusionment."
Author:
DJ Connor

Ta-Ku Welcomes You Home in the Nostalgic 'Songs To Come Home To'
August 31, 2023
"My heart constantly reminds me that geography has no hold on what I call home.”
Author:
Jazmin Kylene

Aries' "Conversations" Is Not Afraid to Beg For Your Attention
December 9, 2020
Reveling in an intoxicating fusion of slacker rock, West Coast alternative, and emo rap, Aries' latest feels surprisingly laser-focused.
Author:
Ruby Scott
![Betcha Pairs Their Alternative Rock Banger With Vintage Vibes in "Lucy Lucy" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/betcha-ones-to-watch.jpg)
Betcha Pairs Their Alternative Rock Banger With Vintage Vibes in "Lucy Lucy" Video [PREMIERE]
May 8, 2019
"A primary focus for making this video was to simply have a great time filming and to showcase a side of the band that people haven't seen before."
Author:
Alissa Arunarsirakul
![Cavetown’s 'worm food' is a Delicate Portrait of Self-Reflection [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cavetown-worm-food-interview-1667578407.jpeg)
Cavetown’s 'worm food' is a Delicate Portrait of Self-Reflection [Q&A]
November 4, 2022
"For me, I can't see a world where I could possibly write a good song without being vulnerable."
Author:
Tatum Van Dam

Alessia Cara Brings a Heavenly Air to Alec Benjamin's Breakout Hit, "Let Me Down Slowly"
January 8, 2019
The story of Alec Benjamin is an underdog tale nearly too good to be true.
Author:
Maxamillion Polo

Alexander 23's "I Hate You So Much" Is a Portrait of Ominous Pop Perfection
February 12, 2020
"'I Hate You So Much' is about being emotionally haunted by someone you desperately want to despise."
Author:
Maxamillion Polo
!["Everything Is Just a Mess" Without The Brook & The Bluff's Soulful Indie Rock [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-brook-and-the-bluff-ones-to-watch_1570118881.jpg)
"Everything Is Just a Mess" Without The Brook & The Bluff's Soulful Indie Rock [PREMIERE]
October 3, 2019
Their soul-filled indie rock sound is exceptionally neat and mature so it's no surprise that they're finally on our radar.
Author:
Alissa Arunarsirakul

Charlotte Lawrence Offers a Striking Critique of Society in "God Must Be Doing Cocaine"
November 15, 2019
Lawrence is no longer a pop star in the making. She is a genreless artist taking to heart society's failings.
Author:
Bianca Brown
![Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michi-ones-to-watch_1566504687.jpg)
Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]
August 22, 2019
"'Still Feel U' is a summer night embodiment of escaping a funk and rediscovering a lust for self-appreciation."
Author:
Alissa Arunarsirakul
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
Author:
Alissa Arunarsirakul

Boyish Enter the Ring in "I Think I Hate It Here"
April 18, 2022
"I Think I Hate It Here" is a whirlwind of unconventional distorted sounds and ethereal textures."
Author:
Alessandra Rincon