From the Site
![Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny-mason-angelic-hoodrat-supercut-interview_1618553645.png)
Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]
April 16, 2021
"I'm going to be me and like what I like regardless of who is and isn't surprised, it's not going to change my life."
Meet the LA Collective That Is Here '2' CMMND Your Attention
April 15, 2021
The beauty of a collective is in creating community, and CMMND is fostering an immersive one.
sky Explores the Intricacies of Grief in Debut EP 'good grief'
April 15, 2021
With <i>good grief</i>, sky transforms the grieving process into a standout debut project rife with self-realization.
Magic Bronson Fall For a Robot in "My Baby is an Android"
April 15, 2021
In their latest single, Magic Bronson seamlessly channel the spirit of <i>Her</i> and doo-wop.
BROCKHAMPTON Celebrate 'ROADRUNNER' With Livestream Concert
April 14, 2021
There are few experiences greater than watching artists you love get lost in their work.
Tommy Newport and EARTHGANG Collide on "Stargazer"
April 13, 2021
Newport and EARTHGANG lay down the perfect foundation for a sentimental yet bittersweet banger.
Maasho Squares Off With His Personal "SAD MACHINE"
April 10, 2021
"SAD MACHINE" is an anthem for party animals and wallflowers alike.
Unusual Demont Delivers a Mesmerizing Vibe in the Prince-Inspired "Purple"
April 9, 2021
"Purple" sees Unusual Demont branching into a much more seductive and hypnotic style.
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
Hong Kong Boyfriend Has Us Hooked on "Sharlene"
April 9, 2021
"I think I could die happy if everyone I cared about knew that I loved them... so I wrote a song."
DPR IAN Loses Himself in the Chaos of "So I Danced"
September 18, 2023
“So I Danced” is a crucial puzzle piece to the world DPR IAN is building.
![HARLOE Strips "Crush On You" to Its Core in Gorgeous Acoustic Rendition [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harloe-ones-to-watch_1582822208.jpg)
HARLOE Strips "Crush On You" to Its Core in Gorgeous Acoustic Rendition [Premiere]
February 27, 2020
"'Crush On You' is meant to tell the story of what happens when love evolves and changes and you let it go."
![99 Neighbors on Vermont, 99 Radio, and Their New Singles "QWOP" and "Basement" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/99 Neighbors - otw_1595954651.jpg)
99 Neighbors on Vermont, 99 Radio, and Their New Singles "QWOP" and "Basement" [Q&A]
July 24, 2020
99 Neighbors has been disrupting current notions of what band and rap collectives look and sound like.
![MILKK Wants You to Take a "Ride" With Their Lush New Single & Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/milkk-ones-to-watch_1564669758.jpg)
MILKK Wants You to Take a "Ride" With Their Lush New Single & Video [PREMIERE]
August 1, 2019
With its breezy laid-back sound and sensual appeal, "Ride," the latest single from Nashville's MILKK, proves to be the perfect cure for our August blues.
BROCKHAMPTON, beabadoobee, Mura Masa, & More | #NowWatching Playlist
August 23, 2019
A new BROCKHAMPTON album, Lizzo remix, and Mura Masa and Clairo collaboration? This week's #NowWatching playlist sounds like music to our ears.
![Rainsford Is Unafraid to Pour Her Heart Out [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/RAINSFORD-ones-to-watch_1571920020.jpg)
Rainsford Is Unafraid to Pour Her Heart Out [Q&A]
October 24, 2019
For Rainsford, writing music is simply part of the human experience.
X Lovers' 'virgin' Is an Avalanche of Emotional Depth
November 25, 2019
X Lovers has dispatched a wellspring of emotions for you to bask in.
![Saint Lane on Authenticity, Kanye, and His Recipe to a Good Show [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saint-lane-interview_1647382371.jpg)
Saint Lane on Authenticity, Kanye, and His Recipe to a Good Show [Q&A]
March 15, 2022
"I always say if you want your art to outlive your life you need to evolve."
Who Is The Driver Era?
October 14, 2021
No one makes affecting and anthemic alternative pop quite like The Driver Era.
Who Is Mimi Webb?
October 27, 2021
From blowing up on TikTok to <i>Seven Shades of Heartbreak,</i> we get to know Mimi Webb.