From the Site
glaive and ericdoa Continue to Break the Mold on 'then I'll be happy'
October 7, 2021
On their joint project glaive and ericdoa cement their place not just in the world of hyperpop but music at large.
Who Is Claire Rosinkranz?
October 7, 2021
Meet Claire Rosinkranz, the pop tour de force soundtracking Gen Z.
Julia Wolf Puts the Shy Girls First on Debut EP 'Girls in Purgatory'
October 7, 2021
On her debut EP, Julia lays the foundation for an extremely relatable pop breakthrough.
daysormay Take the Ultimate First Step Forward With Debut Album 'Just Existing'
October 7, 2021
<i>Just</i> Existing draws on deep, painful subjects and releases them through grit, synths, and electro pumps.
Max Bennett Kelly's "Happy Healthy, Well-Adjusted" Video Is a Three A.M. Fever Dream
October 7, 2021
The video takes us back to waking up in the middle of the night to the sound of George Lopez yelling out from the darkness.
![Leah Kate Holds Nothing Back on "F U Anthem" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leah-kate-f-u-anthem_1633624303.jpeg)
Leah Kate Holds Nothing Back on "F U Anthem" Visual [Premiere]
October 7, 2021
Kate's latest is the ultimate anthem for moving on but not forgetting.
![ROZET Proves an Unpredictable Wildflower With "Cake Face" Video [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rozet-cake-face_1633623300.JPG)
ROZET Proves an Unpredictable Wildflower With "Cake Face" Video [Premiere + Q&A]
October 7, 2021
"I really never know what I'll do or how I'll do it. I feel so peaceful and calm within that hotspring of identity."
Jeshi Presents an Intoxicating Vision For Rap on "Hit By a Train"
October 7, 2021
"I just want to make music that speaks into people's lives."
Alex Porat Walks Us Through Her Iridescent Mini Album 'Miss Sick World,' Track By Track
October 6, 2021
Porat delivers on a project full of emotional and sonic highs.
![Clubhouse Is Making Their Way Through Life, Curveballs and All [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/clubhouse-no-way_1633537004.png)
Clubhouse Is Making Their Way Through Life, Curveballs and All [Q&A]
October 6, 2021
From overcoming cancer to embarking on tour with one of their favorite bands, Clubhouse is taking every moment in stride.
Bloody White Delivers an Incandescent Sonic Autobiography on 'Some Reflections'
December 8, 2020
Rising anti-pop icon bloody white rounds off a busy year of releases with his much-anticipated sophomore EP entitled 'some reflections.'
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
NoMBe Tackles Toxic Masculinity in the Cosmic "Boys Don't Cry"
April 27, 2021
"Boys Don't Cry" floats though as if unbound by gravity, weightless and carefree in its effervescent daydream.
BLACKSTARKIDS Deliver a Y2K-Era Earworm With "Juno"
August 5, 2021
"Juno" speaks to a youthful malaise, the aimless feeling of trying your best to hold on to your childhood in the face of growing up.
![Mobley Cements His Artistic Vision With 'Young & Dying in the Occident Supreme' Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mobley-visual-ep_1630602234.png)
Mobley Cements His Artistic Vision With 'Young & Dying in the Occident Supreme' Visual [Premiere]
September 2, 2021
Mobley's multimedia approach delivers a project that is just as captivating regardless of your medium of choice.
Tierra Whack's #whackhistorymonth Is in Full Swing With "Gloria"
March 5, 2019
If there were any lingering questions that a GRAMMY nomination somehow did not put to rest, "Gloria" cements Whack as a bona fide hip-hop artist.
![Rachel Wammack Takes Us Backstage at Her First Stagecoach [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rachel-wammack-stagecoach-ones-to-watch.jpeg)
Rachel Wammack Takes Us Backstage at Her First Stagecoach [TOUR DIARY]
May 8, 2019
The future of country is female and you need look no further than Rachel Wammack for proof.
Searows Gives Us a Front-Row Seat to His Self-Discovery in "Funny"
October 18, 2023
Displaying vulnerability is never easy, but it’s what makes “Funny” an emotional triumph.
A Burger That Would Make Green Day, Fall Out Boy, and Weezer Proud | Bone Apple Tea
November 18, 2021
Green Day, Fall Out Boy, and Weezer may have defined an era of music, but have they ever created a burger this good?
![Gianni Lee Brings the Philly Bounce to Evocative Club Banger "Switch" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Gianni-Lee-Switch-Ones-To-Watch_1643299803.jpg)
Gianni Lee Brings the Philly Bounce to Evocative Club Banger "Switch" [Premiere]
January 27, 2022
"I want people to move, even when they are standing still."