From the Site
glaive and ericdoa Continue to Break the Mold on 'then I'll be happy'
October 7, 2021
On their joint project glaive and ericdoa cement their place not just in the world of hyperpop but music at large.
Who Is Claire Rosinkranz?
October 7, 2021
Meet Claire Rosinkranz, the pop tour de force soundtracking Gen Z.
Julia Wolf Puts the Shy Girls First on Debut EP 'Girls in Purgatory'
October 7, 2021
On her debut EP, Julia lays the foundation for an extremely relatable pop breakthrough.
daysormay Take the Ultimate First Step Forward With Debut Album 'Just Existing'
October 7, 2021
<i>Just</i> Existing draws on deep, painful subjects and releases them through grit, synths, and electro pumps.
Max Bennett Kelly's "Happy Healthy, Well-Adjusted" Video Is a Three A.M. Fever Dream
October 7, 2021
The video takes us back to waking up in the middle of the night to the sound of George Lopez yelling out from the darkness.
![Leah Kate Holds Nothing Back on "F U Anthem" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leah-kate-f-u-anthem_1633624303.jpeg)
Leah Kate Holds Nothing Back on "F U Anthem" Visual [Premiere]
October 7, 2021
Kate's latest is the ultimate anthem for moving on but not forgetting.
![ROZET Proves an Unpredictable Wildflower With "Cake Face" Video [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rozet-cake-face_1633623300.JPG)
ROZET Proves an Unpredictable Wildflower With "Cake Face" Video [Premiere + Q&A]
October 7, 2021
"I really never know what I'll do or how I'll do it. I feel so peaceful and calm within that hotspring of identity."
Jeshi Presents an Intoxicating Vision For Rap on "Hit By a Train"
October 7, 2021
"I just want to make music that speaks into people's lives."
Alex Porat Walks Us Through Her Iridescent Mini Album 'Miss Sick World,' Track By Track
October 6, 2021
Porat delivers on a project full of emotional and sonic highs.
![Clubhouse Is Making Their Way Through Life, Curveballs and All [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/clubhouse-no-way_1633537004.png)
Clubhouse Is Making Their Way Through Life, Curveballs and All [Q&A]
October 6, 2021
From overcoming cancer to embarking on tour with one of their favorite bands, Clubhouse is taking every moment in stride.
Dijon's "CRYBABY :*(" Is a Breathtaking Display of Raw Emotion
November 1, 2019
Dijon is the present and the future of indie music.
Alaina Castillo Is a Backseat-Driving Fashionista in "No Importa" Video
November 29, 2019
Castillo is securing her place as the next pop icon.
Who Is Gracie Abrams?
December 2, 2021
Few rising artists feel as timeless as Gracie Abrams.
hemlocke springs' "stranger danger!" Is a Daring, Intoxicating Follow-Up to Her Breakout Hit
January 18, 2023
“stranger danger!” is a song that oozes odd, demanding your attention to keep up with Springs' unraveling.
khai dreams Delivers a Moment of 'ABSOLUTE HEARTBREAK' in Long-Awaited Debut Album
January 30, 2023
'ABSOLUTE HEARTBREAK' is a reminder that when you hit rock bottom, you don't have to stay there.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
Vince Staples' Self-Titled Album Presents an Unflinching Look at the Artist
July 9, 2021
Vince Staples is a representation of who the artist was and who he has grown to be.
![Maddie Jay Pulls Inspiration From Everywhere in Debut EP 'Mood Swings' [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maddie-jay-mood-swings_1588178977.jpg)
Maddie Jay Pulls Inspiration From Everywhere in Debut EP 'Mood Swings' [Premiere]
April 29, 2020
From Prince to Los Terricolas De Freddy Fuentes, Jay's debut EP is an amalgamation of sights and sounds.
Rhys Lewis Imbues "Better Than Today" With a Powerful Wish for 2019
January 7, 2019
"...we all live with the same good intentions common, and we're all hoping for a better tomorrow."
Lauren Ruth Ward Channels Mythology To Portray An InnerBattle in "Valhalla" Video
January 23, 2019
Los Angeles' powerhouse darling takes pages from her own book of strength, and Norse mythology, in her stunning visual for "Valhalla."