From the Site
![Baird Reminds us of the Magic of A/B Singles In "In Dreams/Anais" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baird-ones-to-watch.png)
Baird Reminds us of the Magic of A/B Singles In "In Dreams/Anais" [PREMIERE]
May 7, 2019
The full magnitude is felt when they're listened in succession, beginning with the swooning of "In Dreams..." but ending with the more somber message of "Anais."
Jeremy Zucker & Chelsea Cutler Reflect on Fluctuating Relationships in Melancholic 'brent' EP
May 6, 2019
"These songs kept us warm in the deep snow of December. We hope they can do the same for you."
Ren Plays Twisted "mind games" in the Form of Pop Perfection
May 6, 2019
"Lines like 'little bits of life flood in every time you smile' is my way of painting a picture for a listener and creating this world where I'm really in someone's head."
ROLE MODEL Opts for a Low-key Relationship in Earnest "minimal"
May 6, 2019
ROLE MODEL continues to be our favorite sad boy.
Minimalistic-Pop Duo Drinker Documents Life's Vices & Virtues in Debut, 'Fragments'
May 6, 2019
Inspired by the laidback reverbs of Bon Iver and James Blake, Drinker pens the most reflective of lyrics in their chilling tunes.
MorMor Grapples With Alienation in the Incandescent 'Some Place Else' EP
May 6, 2019
Calling to mind the revered soundscapes of '90s shoegaze and ultramodern iridescent R&B, the Toronto artist's radical approach to pop is nothing short of gripping.
FINNEAS' "I Lost a Friend" Illustrates His Universal Appeal as an Artist & Songwriter
May 6, 2019
"I've made a lot of music covering romantic relationships and a lot covering family, but I'd never been able to articulate what it feels like to lose a friend until now."
![Ones To Watch Presents: flor [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flor-tour-ones-to-watch-2.jpeg)
Ones To Watch Presents: flor [ANNOUNCEMENT]
May 6, 2019
Tickets go on sale Friday, May 10 at 10:00 AM local time!
#NowWatching Playlist: 05-03-19
May 3, 2019
Listen to the new 'brent' EP by Chelsea Cutler & Jeremy Zucker, the dreamy "Ipanema" by Still Woozy, Omar Apollo, & Elujay, and a major dose of "Energy" by BURNS, Sabrina Claudio, & A$AP Rocky.
Lewis Capaldi Just Wants a Cuddle in "Hold Me While You Wait"
May 3, 2019
The single is a gut-wrenching, heart-stopping preview of his debut album
Divinely Uninspired To a Hellish Extent,' set to release May 17.
Honeycraft and Tim Atlas Take a Dreamlike Approach to Detachment in "Inside"
May 3, 2019
The effortlessly dreamy project of Catherine Rose Smith, the up-and-coming artist makes music in the vein of her self-described "dream disco."
Rhye Rediscovers His Undying Love for Atmospheric Pianos with "Needed"
May 3, 2019
"It's about that deeper yearning to be needed by someone you love, to feel that sense of purpose."
Soulful Songstress Suzy Jones Is Boldly Resilient in Her "Final Piece" Video
May 3, 2019
The Georgia-native is bold in her artistic presence, with a sultry jazz-infused husk coating her stunning vocals and dynamic songwriting.
All We've Been Listening to 'Lately' Is Still Woozy's Debut EP
May 3, 2019
How do you roll out the carpet for an artist whose post-genre inclinations swerve between sun-soaked anti-pop and otherworldly R&B at a moment's notice?
Dave B Urges Us To Disconnect in Order to Connect in "CPU LUV"
May 3, 2019
"Love me like you do your computer, love."
![Baby Rose Steps In as the New Voice of R&B with 3 Soulful Ballads [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baby-rose-ones-to-watch.jpg)
Baby Rose Steps In as the New Voice of R&B with 3 Soulful Ballads [NEW ARTIST DISCOVERY]
May 3, 2019
"Borderline," "Mortal," and "Sold Out," are only glimpses of what's coming next from the magnificent Atlanta-based songstress.
Get Over Your Nasty Breakup with FLETCHER's Breathtaking Performance of "Undrunk"
May 2, 2019
Compared to the studio version of "Undrunk," this stripped-down rendering allows FLETCHER to spiritually connect with her audience on a deeper level.
Ruel Does Not Want Your Teeth or Ruel Puns | Quick 6
May 2, 2019
Rapidly rising pop sensation Ruel is the very definition of a wunderkind.
![Savannah Britt Shares 10 Tips For Becoming A Great Publicist [INDUSTRY INFILTRATION]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Savannah-britt-ones-to-watch.jpg)
Savannah Britt Shares 10 Tips For Becoming A Great Publicist [INDUSTRY INFILTRATION]
May 2, 2019
With a focus in public relations, marketing, and content creation, Britt's agency has made strategic moves for clients such as DJ Khaled, 2 Chainz, Alessia Cara, and more.
![Sheridan Reed's Love-Infused EP Strikes Us with Pure R&B 'Serendipity' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sheridan-reed-ones-to-watch.jpg)
Sheridan Reed's Love-Infused EP Strikes Us with Pure R&B 'Serendipity' [PREMIERE]
May 2, 2019
A charming new voice emerging from Austin, Texas, is blessing airwaves by way of Sheridan Reed's blissful soul pop melodies.
![Courier Club's "Soapbox Sunday" Is a Post-Punk Anthem for a Social Media Generation [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/courier-club-ones-to-watch-2.jpeg)
Courier Club's "Soapbox Sunday" Is a Post-Punk Anthem for a Social Media Generation [PREMIERE]
May 2, 2019
Courier Club is on the cusp of a post-punk revival.
Shae Jacobs - "Fuck Me Up" | Live at Black Rabbit Rose
May 1, 2019
"Guys don't usually open up, but I am doing it for them."
![Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ariana-grande-ones-to-watch-3.jpeg)
Ariana Grande: From Cat Valentine to a Generation-Defining Pop Princess [WHERE ARE THEY NOW?]
May 1, 2019
Even Barack Obama is an Ariana Grande stan.
Valentina's 'Unmanageable' Is Pure, Soulful Catharsis
May 1, 2019
'Unmanageable' cements Valentina as a soulful voice in the realm of pop, but on a larger scale, it arrives as a rallying cry for anyone who has ever been told they were not good enough.
slenderbodies Treasures Creativity with Signature Downtempo Melodies In "dewdrops"
May 1, 2019
"This track is the introvert's muse, essentially normalizing and validating the need to hide away in order to create."
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
Meet goodboy noah, an Emerging R&B Sensation
January 28, 2021
We had the chance to *virtually* sit down with emerging R&B singer goodboy noah and learn more about the inspiration behind his music.
Meet SNOW WIFE, the "AMERICAN HORROR SHOW" We Can't Turn Away From
August 16, 2023
SNOW WIFE is all anyone’s talking about, and for good reason.
Every Song Featured in Euphoria Season 2, Episode 4
January 31, 2022
Happy Euphoria day ✨
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
![Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peach-tree-rascals-ones-to-watch_1567123270.jpg)
Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]
August 29, 2019
With Mexican, Filipino, and Palestinian roots that run deep, Peach Tree Rascals is one of the most hardworking collectives we've had the honor of introducing.
![Rainbow Kitten Surprise Brings Pride to the Troubadour [PRIDE MONTH SPOTLIGHT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rks-ones-to-watch-2_1560894468.jpg)
Rainbow Kitten Surprise Brings Pride to the Troubadour [PRIDE MONTH SPOTLIGHT]
June 18, 2019
Rainbow Kitten Surprise is championing Pride Month with more than just their name.
Ethel Cain Reckons With Love, Violence, and Religion in Debut Album 'Preacher's Daughter'
May 13, 2022
Cain's debut is emotionally shuddering, producing a crater-deep impact that commands your attention.
ThxSoMch Makes a Dark, Intoxicating Breakthrough With “SPIT IN MY FACE!”
November 8, 2022
ThxSoMch is building a home for longing hearts.
Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again
October 13, 2021
Laufey's sublime take on jazz is the perfect soundtrack to your crisp, chill fall days.
Alexander 23 Reminds Us We're Not Alone With "IDK You Yet"
April 10, 2020
Alexander 23 tackles the complex emotions many of us are dealing with in isolation.
The Top 21 Artists to Watch in 2020
January 22, 2020
Say hi to the Ones To Watch class of 2020.
EMELINE Rediscovers Herself in the Irresistible "cinderella's dead"
April 1, 2022
"It's the killing of old patterns and rejoice in the freedom of what life can be."
Meet Zeph, the Composer of Your Coming-of-Age Soundtrack
February 17, 2022
Zeph is a singer-songwriter, producer, and shitposter that you need in your life.
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
mazie's "dumb dumb" Is a Surreal Pop Song Inspired By the Capitol Insurrection
July 8, 2021
"dumb dumb" is a deceptively idyllic pop diversion that speaks to a much larger, pressing issue.
Meet DOMi & JD BECK, the Kindred Spirits Heralding a New Wave of Jazz
August 10, 2022
The Anderson .Paak co-signed duo is taking the jazz world by storm.
Ashe Reflects on a Messy Divorce in the Magnificent "Moral Of The Story"
February 14, 2019
"You can think you're in love/ When you're really just in pain."
Artists on Their Favorite and Least Favorite Animal Crossing Villagers
April 30, 2020
From BENEE to mxmtoon, we learn that not all Animal Crossing villagers are created equally.
Who is Joey Valence & Brae?
September 15, 2022
Meet the brash, larger-than-life MCs bringing back a classic sound.
16 Black Artists You Should Listen to This Black History Month (And Every Month)
February 9, 2022
Black artists have and always will shape the music landscape across every genre imaginable.
![10 K-Pop Groups You Need to Be Stanning Right Now [ONES TO KNOW]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Spotlight-K-Pop-Ones-To-Watch-2_1558568319.jpg)
10 K-Pop Groups You Need to Be Stanning Right Now [ONES TO KNOW]
May 22, 2019
There are no two ways about it; K-pop is on the brink of world domination.
Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
6 Ones To Know If You're a Fan of Hozier
January 15, 2019
Hozier redefined what it meant to pray with his breakout single "Take Me To Church." With new music on the way, we honor the Irish songwriter with 6 artists following his footsteps.