From the Site
The Backfires' "Song 55" Is an Electrifying Attack on Capitalism
October 19, 2021
"People give up their passions and loves, move to cities they don't like, and sit at desks that drain their souls."
![Meet Rhys Rich, the New Zealand Artist With an Infectious and Soothing Sound [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rhys-rich-interview_1634666555.jpg)
Meet Rhys Rich, the New Zealand Artist With an Infectious and Soothing Sound [Q&A]
October 19, 2021
Alongside a live performance from MEOW in New Zealand, we take a closer look at the rising talent.
![Myles Cameron Is Looking For Beauty in the Midst of the Apocalypse [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/myles-cameron-black-boys-look-blue_1634661605.jpeg)
Myles Cameron Is Looking For Beauty in the Midst of the Apocalypse [Q&A]
October 19, 2021
"I hope people get some sense of peace, or wonder, or joy out of it."
Yen Strange Faces Her Past in the Haunting "Go Away"
October 18, 2021
The Sydney-via-Moruya delivers a dark pop offering perfectly fit for the season.
Zack Fox's Debut Album 'shut the fuck up talking to me' Is Unironically One of the Year's Best
October 18, 2021
The comedian-turned-rapper delivers bars and one-liners aplenty in one of the year's best hip-hop albums.
ToBy's Debut Album 'L'esprit' Is an Introspective and Multifaceted Journey
October 18, 2021
L'esprit is a project that is simultaneously cohesive and unrestrained in its omnivorous artistic direction.
Sam MacPherson Pours His Heart Into His Debut EP 'Songs for Sam'
October 18, 2021
"Sometimes you write music because you want to and sometimes you write music because you have to."
![Kacy Hill Opens Up on the Difficult Desire to Be 'Simple, Sweet, and Smiling' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kacy-hill-interview-simple-sweet-and-smiling_1634327234.jpeg)
Kacy Hill Opens Up on the Difficult Desire to Be 'Simple, Sweet, and Smiling' [Q&A]
October 15, 2021
"It became this kind of aspirational identity, like the persona that I wish I was more of."
![Chelsea Cutler Is Recapturing the Euphoria of Human Connection [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/chelsea-cutler-when-i-close-my-eyes-interview_1634324696.jpg)
Chelsea Cutler Is Recapturing the Euphoria of Human Connection [Q&A]
October 15, 2021
"There's an emotion for everyone. There's a thought for everyone. There's contemplation for everyone."
FINNEAS' Debut Album 'Optimist' Arrives as a Heart-Rending and Timeless Record
October 15, 2021
<i>Optimist</i> is a project full of hindsight, masterfully crafted production, and warranted pessimism.
Rock Out To Stand Atlantic's Infectious Pop-Punk Anthem, "HATE ME (SOMETIMES)"
September 17, 2019
Just before the start of their US co-headlining tour with The Faim, WSTR, Hold Close and Point North, Stand Atlantic has blessed us with even more new music.
Isaac Dunbar, Ama Lou, Doja Cat & More | #NowWatching Playlist
October 4, 2019
Today's playlist additions include bedroom pop heart throb Isaac Dunbaar, soulful R&B stand out Ama Lou, unpredictable hip hop maven Doja Cat, and so much more.
![Hello Forever Spreads Joy and Splatters Paint in "Anywhere Is Everywhere" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hello-forever-ones-to-watch_1571848251.JPG)
Hello Forever Spreads Joy and Splatters Paint in "Anywhere Is Everywhere" Video [PREMIERE]
October 23, 2019
Hello Forever's sole mission is to spread joy through music, and it is safe to say they are doing a mighty fine job.
Ryan Beatty, $NOT, Raveena, and More Artists You Should Listen to Now | #NowWatching
January 31, 2020
The best new music playlist on Ones To Watch.
Tom Walker Is Crowned "British Breakthrough Act" Ahead of Anticipated Debut Album
February 21, 2019
Revisit Tom Walker's OTW interview and rooftop performance of the infectious single, "Leave A Light On."
![Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes
April 2, 2019
In support of their Ones To Watch - presented tour and debut album, we sat down with lovelytheband for a classic "you laugh, you lose" challenge.
Phem Recalls A Failed Love At "IKEA" On Infectious New Single | THE NOISE
August 25, 2023
Fresh off commanding stages across the UK with Avril Lavigne, Alt pop-star phem is back with a danceable new track inspired by everyone's favorite furniture store.
Younger Hunger Share Mesmerizing Single "Pray 4 U"
September 1, 2020
LA alt-pop band Younger Hunger spark some serious self-realization on their latest single "Pray 4 U."
Get "Caught Up" With Brandon Banks' Transfixing Release
September 14, 2020
Brandon Banks decided his 'STATIC' EP was not gonna be the only thing he gave us this year.
Kwame Adu and Zay Celebrate Juneteenth With KWAMZAY EP 'Motherland!'
June 21, 2021
Evoking comparisons to the likes of Ohbliv, Madlib, and The Alchemist, KWAMZAY is heady hip-hop at its finest.