From the Site

Swansea Skag Trades Addiction For Connection on 'you'll be dead before you know it'
December 17, 2021
Swansea Skag is experimental, raw, and refreshingly authentic.
Author:
Nathan Ahamed

Imad Returns to His Roots on the Samia-Assisted "Makan"
December 17, 2021
"It's through these moments where you learn the most about yourself, your craft and appreciate the small things in life."
Author:
Joe Beer

Oliver Tree Taps Trippie Redd & Ski Mask The Slump God For Ruthless "Life Goes On" Remix
December 17, 2021
Life goes on and on and on and so do the remixes.
Author:
Arielle Lana LeJarde

Making (Not Raw) Fried Chicken With payton | Bone Apple Tea
December 16, 2021
payton may have a knack for racking up fans in the millions but can he cook chicken all the way through?
Author:
Ruby Scott

Tierra Whack Is Once Again Proving Herself a Genre-Spanning Visionary
December 16, 2021
Whack consistently delivers on a multidisciplinary vision in a way that few of her peers can match.
Author:
Carter Fife

Meet Yu Su, the Multicultural Electronic Artist Blending the East and West
December 15, 2021
Born and raised in Kaifeng, China, Yu Su (è‹çމ) is creating electronic music all her own.
Author:
Natalie Lei
![MYKA's "gucci bloom" Is a Bittersweet Ode to Sudden Heartbreak [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/myka-gucci-bloom-interview_1639681220.jpg)
MYKA's "gucci bloom" Is a Bittersweet Ode to Sudden Heartbreak [Q&A]
December 15, 2021
"Anyone who listens to my music and relates, I call them 'unknown' because that's how it feels. That's what the fear is."
Author:
Chloe Liz
![Meet EAST AV3, the Energetic Trio Bringing an Electrifying Flow to Adelaide [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/OTW-1280X720-Press-shot_1639526010.jpg)
Meet EAST AV3, the Energetic Trio Bringing an Electrifying Flow to Adelaide [Q&A]
December 14, 2021
EAST AV3's charisma is infectious.
Author:
Jessica Magtalas

The 25 Best Albums of 2021 | Ones To Watch Staff Picks
December 14, 2021
These are the projects that soundtracked one hell of a year.
Author:
Staff

Chloe George Soars on the Nostalgic, Heartfelt "The Door"
December 13, 2021
Following a viral single, Chloe is proving she has what it takes to be a lasting presence.
Author:
Nathan Ahamed

Harriette Pays a Witty Homage to Her Roots in “Goodbye Texas”
February 13, 2023
Rarely does saying goodbye sound this good.
Author:
Tatum Van Dam

Meet JELEEL!, the Breakout Star With Unparalleled Energy
May 17, 2022
To listen to JELEEL! is to bear witness to an explosion firsthand.
Author:
Maxamillion Polo

Lolo Zouaï Takes Us on a Sensual "Ride" to Female Empowerment
April 15, 2019
Drawing influence from classic R&B, Rai music, and Bay Area hip-hop, Zouaï has developed this magical power to have us completely in our feels.
Author:
Alyssa Yung

Zack Fox's Debut Album 'shut the fuck up talking to me' Is Unironically One of the Year's Best
October 18, 2021
The comedian-turned-rapper delivers bars and one-liners aplenty in one of the year's best hip-hop albums.
Author:
Carter Fife

KennyHoopla and Travis Barker Revive Your Wildest Pop Punk Dreams in "ESTELLA//"
November 20, 2020
It feels like 2005 all over again.
Author:
Ruby Scott

Deaton Chris Anthony Dances to the Beat of His Own Drum in 'BO Y'
November 20, 2019
BO Y is a wicked fast-paced, crisp '80s synth club kid's dream.
Author:
Precious Kato

Claud Recounts Their Unique Tale of Heartbreak in "Wish You Were Gay"
June 14, 2019
Claud (formerly known as Toast) introduces perspectives not commonly portrayed in pop music in "Wish You Were Gay."
Author:
Brady Moses
![Ceramic Animal Dedicates Crowd Favorite,"All My Loving," To Father [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ceramic-animal-ones-to-watch-2.jpeg)
Ceramic Animal Dedicates Crowd Favorite,"All My Loving," To Father [PREMIERE]
February 15, 2019
Composed of equal parts Mac Demarco, Arctic Monkeys, The Doors, and modernized psychedelic rock elements.
Author:
Andra Nechita

Conan Gray's "People Watching" Sees Him Turning His Deeply Personal Songwriting Outward
July 16, 2021
For an artist who has had much of their life on full display, People Watching" arrives as such a refreshing perspective shift.
Author:
Maxamillion Polo