From the Site
Swansea Skag Trades Addiction For Connection on 'you'll be dead before you know it'
December 17, 2021
Swansea Skag is experimental, raw, and refreshingly authentic.
Imad Returns to His Roots on the Samia-Assisted "Makan"
December 17, 2021
"It's through these moments where you learn the most about yourself, your craft and appreciate the small things in life."
Oliver Tree Taps Trippie Redd & Ski Mask The Slump God For Ruthless "Life Goes On" Remix
December 17, 2021
Life goes on and on and on and so do the remixes.
Making (Not Raw) Fried Chicken With payton | Bone Apple Tea
December 16, 2021
payton may have a knack for racking up fans in the millions but can he cook chicken all the way through?
Tierra Whack Is Once Again Proving Herself a Genre-Spanning Visionary
December 16, 2021
Whack consistently delivers on a multidisciplinary vision in a way that few of her peers can match.
Meet Yu Su, the Multicultural Electronic Artist Blending the East and West
December 15, 2021
Born and raised in Kaifeng, China, Yu Su (è‹çŽ‰) is creating electronic music all her own.
![MYKA's "gucci bloom" Is a Bittersweet Ode to Sudden Heartbreak [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/myka-gucci-bloom-interview_1639681220.jpg)
MYKA's "gucci bloom" Is a Bittersweet Ode to Sudden Heartbreak [Q&A]
December 15, 2021
"Anyone who listens to my music and relates, I call them 'unknown' because that's how it feels. That's what the fear is."
![Meet EAST AV3, the Energetic Trio Bringing an Electrifying Flow to Adelaide [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/OTW-1280X720-Press-shot_1639526010.jpg)
Meet EAST AV3, the Energetic Trio Bringing an Electrifying Flow to Adelaide [Q&A]
December 14, 2021
EAST AV3's charisma is infectious.
The 25 Best Albums of 2021 | Ones To Watch Staff Picks
December 14, 2021
These are the projects that soundtracked one hell of a year.
Chloe George Soars on the Nostalgic, Heartfelt "The Door"
December 13, 2021
Following a viral single, Chloe is proving she has what it takes to be a lasting presence.
MyKey Says Goodbye to a Toxic Relationship in "Please Don't Go"
April 6, 2020
In reality, less "Please Don't Go" and more don't let the door hit you on the way out.
![Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alextbh-between-ones-to-watch_1589473206.jpg)
Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]
May 14, 2020
"Queer bodies are human bodies and there's nothing wrong with trying to frame that intimate moment and showcase it."
spill tab's "Cotton Candy" Is as Sweet and Airy as Its Namesake
August 5, 2020
spill tab's latest arrives somewhere between bittersweet interlude and the sonic personification of a diary entry.
347aidan Presents a Wholly Infectious Double Vision on 'Troubled Memories!'
June 22, 2021
Falling somewhere between emo, hip-hop, and hyperpop, 347aidan's sound is nothing if not intoxicating.
Bunny Lowe Creates a Dreamy Landscape For Lost Souls on "Blood in My Nikes"
September 28, 2021
Writing for the likes of Dua Lipa, Kesha, Bea Miller, and many more, Bunny is ready to take center stage.
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.
Damn Son, Where'd You Find These New Kim Petras, SOPHIE, and lil aaron Collabs
February 7, 2019
f there has ever been a pop pairing the world needed as much in 2019 as Kim Petras and SOPHIE, we have yet to hear it.
Could Gabrielle Aplin's "Nothing Really Matters" Be Her Most Significant Song to Date?
March 27, 2019
"'Nothing Really Matters' is about the battle between the excitement of wanting to open up, and the fear of opening up... It's about focusing on what's really important to you."
Slayyyter Is the Star of the Party in 'Starfucker'
September 27, 2023
"It's sexy, it's pop, it's provocative and feels like my love letter to Hollywood and glamour."
SNOW WIFE and Big Boss Vette Deliver a Knockout Single With "HIT IT"
September 20, 2023
The viral breakout artists make for a fearsome duo ahead of SNOW WIFE's debut mixtape.