From the Site
Alexander 23's "Hate Me If It Helps" Is a Heart-Rending Search For Closure
February 10, 2022
"Hate Me If It Helps" is a maelstrom of lingering feelings, words left unsaid.
LØLØ and Maggie Lindemann Unite the Freaks and Geeks on "debbie downer"
February 10, 2022
LØLØ is cementing herself as a central pillar of the pop-punk revival.
![Hot Flash Heat Wave Release Berserk-Inspired "Bay Boys" Ahead of Upcoming LP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hot-flash-heat-wave-bay-boys_1644536117.jpeg)
Hot Flash Heat Wave Release Berserk-Inspired "Bay Boys" Ahead of Upcoming LP [Premiere]
February 10, 2022
"Bay Boys" is a biker gang allegory that tells the story of a wandering character who's always seeking escape.
16 Black Artists You Should Listen to This Black History Month (And Every Month)
February 9, 2022
Black artists have and always will shape the music landscape across every genre imaginable.
![Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sophia-alexa-hit-and-run-interview_1644426779.jpeg)
Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]
February 9, 2022
Only two songs into her career and Sophia has all the hallmarks of a seasoned pop veteran.
Luna Li and beabadoobee Join Forces For the Mesmerizing "Silver Into Rain"
February 9, 2022
"Silver Into Rain" is an immaculate teaser of what awaits us on Li's hotly-anticipated debut album.
Hans Williams Speaks Volumes on "All Is Well"
February 8, 2022
"I hope to spark a conversation with 'All Is Well' over how we as people - especially those in my generation - deal with mental health."
Tate McRae's "she's all i wanna be" Is All I Wanna Listen to
February 7, 2022
"she's all i wanna be" is a sadly relatable confession in the guise of a pop stunner.
$NOT and A$AP Rocky Collide on "Doja" Cat-Inspired Visual
February 7, 2022
"Doja" is a hard-hitting hit written in praise of one of hip-hop's most celebrated icons.
Every Song Featured in Euphoria Season 2, Episode 5
February 7, 2022
A music-lite episode brings its fair share of feels.
LÉON Unveils Her Intimate Side in Stripped Back 'Live from the Village (Acoustic)'
May 13, 2019
Be sure to catch LàˆON at the remaining dates of her 'You and I' Tour, presented by Ones to Watch!
![Betcha's "If That's Alright" Is a Song For Any Mood [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/betcha-if-it's-alright_1583425914.jpg)
Betcha's "If That's Alright" Is a Song For Any Mood [Premiere]
March 5, 2020
"'If That's Alright' captures a sound we feel we've been chasing for years."
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
Destin Conrad and Ambré Team Up For Silky Smooth Banger "Fraud"
June 29, 2020
Its woozy guitars and buttery bass-line evoke the warmth of resignation into a comfortable and unchallenged relationship.
Teezo Touchdown Is the Best Kind of Weird on "Rooting for You"
October 8, 2020
Teezo Touchdown's puts out genuine, authentic, and incredibly catchy music and his new single "Rooting for You" is no different.
Daniela Andrade Paints an Empowering Portrait of Female Immigrants in "Tamale" Video
February 18, 2020
Andrade pairs her Honduran identity alongside the sweet anticipation of prepping tamales and horchata.
![Welcome to Jackson Lundy's Amalgamation of Sound [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jackson_lundy - otw_1590607596.jpg)
Welcome to Jackson Lundy's Amalgamation of Sound [Premiere]
May 27, 2020
In the vein of Ones to Watch favorites such as Brasstracks, Tom Misch, Jordan Rakei, and others of that ilk, Lundy is able to fuse R&B, Jazz, Folk, and many other genres into unescapable grooves.
![For Holly Humberstone, Baring Her Heart and Soul Comes Naturally [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/holly-humberstone-interview-2_1636737005.png)
For Holly Humberstone, Baring Her Heart and Soul Comes Naturally [Q&A]
November 11, 2021
"I don't think I'll ever feel like I've written my best song. It's a blessing and a curse."
Julian Roy Is a Mix of Neo-Soul and R&B That You Need to Know
December 4, 2019
Described as a blend of Chet Faker and Frank Ocean, Roy's music is an outright vibe.
ROLE MODEL Opts for a Low-key Relationship in Earnest "minimal"
May 6, 2019
ROLE MODEL continues to be our favorite sad boy.