From the Site
![The GREAT Campaign and SoFar Sounds Bring a Taste of the UK to the US [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/great-calling-2_1649190929.jpg)
The GREAT Campaign and SoFar Sounds Bring a Taste of the UK to the US [Q&A]
April 5, 2022
The British invasion took to the streets of New York to celebrate everything our neighbors across the pond have to offer.
Wallice Rides a Rollercoaster of Emotions in "90s American Superstar" Ahead of Sophomore EP
April 5, 2022
Equal parts breakup and diss track, Wallice kicks off the rollout of her new project in exuberantly cathartic fashion.
Rewind: Our 5 Favorite Music Videos of Last Week
April 5, 2022
With the heyday era of MTV long behind us, we take a look back at some of our favorite music videos of the past week.
Meet ADOY, the K-Indie Band With a Dreamlike Sound
April 5, 2022
Listening to ADOY is akin to letting your mind wander from one trancelike state to the next.
Lauren Sanderson Sounds More Self-Assured Than Ever on the Biting "Tongue Tied"
April 4, 2022
"smoke-a-joint-on-the-highway, make-out-at-a-redlight" energy.
EMELINE Rediscovers Herself in the Irresistible "cinderella's dead"
April 1, 2022
"It's the killing of old patterns and rejoice in the freedom of what life can be."
This Is No April Fool's. Alexander 23 Has Finally Released "Crash"
April 1, 2022
After teasing the single for what felt like an eternity, Alexander 23 has finally given us what we all wanted.
![Bathe Alone's "Decades & Dreams" Finds Inspiration in Tattoos, Best Friends, and Beach House [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bathe-alone-thumbnail_1649178277.jpeg)
Bathe Alone's "Decades & Dreams" Finds Inspiration in Tattoos, Best Friends, and Beach House [Q&A]
April 1, 2022
"Decades & Dreams" sees Bathe Alone transporting us to another realm entirely.
Aaron Taos Dives Deeper Into Heartbreak in 'Closure and Campari: After Hours'
April 1, 2022
Taos once again comes head to head with feelings of insecurity, imposter syndrome, and warped self-image.
Ahead Of Debut Record, MattstaGraham Chooses Self-Love in "Not Everyone Is Gonna Love You
March 31, 2022
"Writing a positive song felt like character growth."
R&B Newcomer Zacari Strikes Gold with the "Midas Touch"
March 4, 2019
"This is only the beginning of my long catalogue I intend to put out into the world."
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
Yuna Performs Live From Home | All Eyes On(line)
September 30, 2020
Live from home, Malaysian singer-songwriter and activist, Yuna brings us a special performance all the way from Kuala Lumpur.
Thavoron Comes of Age in "18"
April 27, 2022
Thavoron writes the words every tired heart has longed to speak.
Sam Short's “Taste It” Is a Tantalizing Pop Slowburn
October 28, 2022
"This is the most honest song I’ve ever written. It epitomizes my very first heartbreak."
Rewind: Our 5 Favorite Music Videos of the Last Week
November 2, 2022
From Blu DeTiger to Dora Jar, these are 5 videos you definitely don't want to miss.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.
The Aces Signal Their Third Album With "Always Get This Way"
February 21, 2023
The Aces return with a friendly reminder of their indie pop prowess.