From the Site
![The GREAT Campaign and SoFar Sounds Bring a Taste of the UK to the US [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/great-calling-2_1649190929.jpg)
The GREAT Campaign and SoFar Sounds Bring a Taste of the UK to the US [Q&A]
April 5, 2022
The British invasion took to the streets of New York to celebrate everything our neighbors across the pond have to offer.
Wallice Rides a Rollercoaster of Emotions in "90s American Superstar" Ahead of Sophomore EP
April 5, 2022
Equal parts breakup and diss track, Wallice kicks off the rollout of her new project in exuberantly cathartic fashion.
Rewind: Our 5 Favorite Music Videos of Last Week
April 5, 2022
With the heyday era of MTV long behind us, we take a look back at some of our favorite music videos of the past week.
Meet ADOY, the K-Indie Band With a Dreamlike Sound
April 5, 2022
Listening to ADOY is akin to letting your mind wander from one trancelike state to the next.
Lauren Sanderson Sounds More Self-Assured Than Ever on the Biting "Tongue Tied"
April 4, 2022
"smoke-a-joint-on-the-highway, make-out-at-a-redlight" energy.
EMELINE Rediscovers Herself in the Irresistible "cinderella's dead"
April 1, 2022
"It's the killing of old patterns and rejoice in the freedom of what life can be."
This Is No April Fool's. Alexander 23 Has Finally Released "Crash"
April 1, 2022
After teasing the single for what felt like an eternity, Alexander 23 has finally given us what we all wanted.
![Bathe Alone's "Decades & Dreams" Finds Inspiration in Tattoos, Best Friends, and Beach House [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bathe-alone-thumbnail_1649178277.jpeg)
Bathe Alone's "Decades & Dreams" Finds Inspiration in Tattoos, Best Friends, and Beach House [Q&A]
April 1, 2022
"Decades & Dreams" sees Bathe Alone transporting us to another realm entirely.
Aaron Taos Dives Deeper Into Heartbreak in 'Closure and Campari: After Hours'
April 1, 2022
Taos once again comes head to head with feelings of insecurity, imposter syndrome, and warped self-image.
Ahead Of Debut Record, MattstaGraham Chooses Self-Love in "Not Everyone Is Gonna Love You
March 31, 2022
"Writing a positive song felt like character growth."
Sub Urban, Yaeji, Deb Never, and More Artists You Should Listen to Now | #NowWatching
March 13, 2020
The best new music playlist on Ones To Watch.
Mei River's New Single Is Nothing Like You've Ever Heard
June 26, 2020
There's so much in "A Story About Getting Lost," and it makes it one of the most interesting listens of summer 2020.
Maasho Reaches New Heights With "BIGSHOT!"
July 28, 2020
Looking for a new, cool, and easy summertime song to add to your playlist? Let it be "BIGSHOT! (feat. Sonny Miles)" by the young and budding artist, Maasho.
![Hong Kong Boyfriend Is Crushing in "Cold Waters" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_622379d8c59eb7d6728cb715e40835f5_eff8ef17_1280_1598449666.jpg)
Hong Kong Boyfriend Is Crushing in "Cold Waters" [Premiere]
August 26, 2020
Meet Hong Kong Boyfriend, your new favorite DIY R&B artist.
The Faim Presents a Riveting Take on Humanity in "Humans" Video
August 30, 2019
A look at "What it means to be human."
![Noah Slee Writes a Love Letter To New York Following Majestic Casual World Tour [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-slee-ones-to-watch-7.JPG)
Noah Slee Writes a Love Letter To New York Following Majestic Casual World Tour [TOUR DIARY]
January 8, 2019
"I am surprised every time how much I get from just being present in this city."
Mark Evich Drizzles Soul Over Sizzling New Single, "Stuck"
January 17, 2019
"It was inspired by Robert Glasper's rendition of 'Letter to Hermione' by David Bowie."
Col3trane, DJDS, and RAYE Bear "The Fruits" of Their Labor in R&B Stunner
February 21, 2019
"The Fruits" sees Col3trane and Raye trading verses of burning R&B precision atop bass-heavy production courtesy of DJDS.
EBEN on Why Don't We, Car Burning Down, and Biggest Guilty Pleasure | Quick 6
March 14, 2019
+ EBEN just dropped a new bubbling pop earworm, "Next Ex," in anticipation of the upcoming tour, and we are hooked.
Jonah Yano's "perfume" Is a Masterclass in Spellbinding Minimalism
May 30, 2019
Yano is giving shape to an artistic vision that is rarely seen in today's contemporary music landscape.