From the Site
![The GREAT Campaign and SoFar Sounds Bring a Taste of the UK to the US [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/great-calling-2_1649190929.jpg)
The GREAT Campaign and SoFar Sounds Bring a Taste of the UK to the US [Q&A]
April 5, 2022
The British invasion took to the streets of New York to celebrate everything our neighbors across the pond have to offer.
Wallice Rides a Rollercoaster of Emotions in "90s American Superstar" Ahead of Sophomore EP
April 5, 2022
Equal parts breakup and diss track, Wallice kicks off the rollout of her new project in exuberantly cathartic fashion.
Rewind: Our 5 Favorite Music Videos of Last Week
April 5, 2022
With the heyday era of MTV long behind us, we take a look back at some of our favorite music videos of the past week.
Meet ADOY, the K-Indie Band With a Dreamlike Sound
April 5, 2022
Listening to ADOY is akin to letting your mind wander from one trancelike state to the next.
Lauren Sanderson Sounds More Self-Assured Than Ever on the Biting "Tongue Tied"
April 4, 2022
"smoke-a-joint-on-the-highway, make-out-at-a-redlight" energy.
EMELINE Rediscovers Herself in the Irresistible "cinderella's dead"
April 1, 2022
"It's the killing of old patterns and rejoice in the freedom of what life can be."
This Is No April Fool's. Alexander 23 Has Finally Released "Crash"
April 1, 2022
After teasing the single for what felt like an eternity, Alexander 23 has finally given us what we all wanted.
![Bathe Alone's "Decades & Dreams" Finds Inspiration in Tattoos, Best Friends, and Beach House [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bathe-alone-thumbnail_1649178277.jpeg)
Bathe Alone's "Decades & Dreams" Finds Inspiration in Tattoos, Best Friends, and Beach House [Q&A]
April 1, 2022
"Decades & Dreams" sees Bathe Alone transporting us to another realm entirely.
Aaron Taos Dives Deeper Into Heartbreak in 'Closure and Campari: After Hours'
April 1, 2022
Taos once again comes head to head with feelings of insecurity, imposter syndrome, and warped self-image.
Ahead Of Debut Record, MattstaGraham Chooses Self-Love in "Not Everyone Is Gonna Love You
March 31, 2022
"Writing a positive song felt like character growth."
Jump Straight Into SG Lewis' & Ruel's Fire with "Flames"
May 10, 2019
SG Lewis' electronic stylings + Ruel's steamy vocals = "Flames"
Greyson Chance on First Dates, Virgos, and Debut Album 'portraits' | Quick 6
March 28, 2019
This is a thing or six you did not know about Greyson Chance and his return to music.
Pell Raps His Way to Self-Love in One-Take "Bitch Ass" Video
April 26, 2019
"I wanted more raw and focused energy so that people could hear the words and have to watch me say them."
Jim-E Stack Enlists Dijon on the Glistening "Sweet Summer Sweat"
August 12, 2020
San Francisco-bred producer Jim-E Stack is back with a nostalgic wooze featuring alternative R&B's rising star, Dijon.
Allan Rayman Looks Back on His Life on 'Roadhouse 02'
March 21, 2022
<i>Roadhouse 02</i> is some of Rayman's most captivating and hypnotic work to date.
dexter's "Pressure" Is a Hypnotic Ode to Self-Growth
June 1, 2022
"Pressure” evokes that signature UK alt-pop sound that artists like PinkPantheress have slowly edged into our scene.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
![Experimental Genius Absofacto Is a Game Changer in Modern Radio [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/absofacto-ones-to-watch-5_1563506706.jpg)
Experimental Genius Absofacto Is a Game Changer in Modern Radio [Q&A]
July 17, 2019
His breakout hit single, "Dissolve" is more than enough to convince you that Absofacto is truly a game changer in modern radio.
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
Chiiild Will Have You Hopping on Their 'Synthetic Soul' Train
March 2, 2020
Chiiild is an entrancing mix of old and new.