From the Site
Who Is bbno$?
May 25, 2022
Meet the viral hitmaker who is most definitely not a virgin.
Beauty School Dropout Deliver an Electrifying Label Debut With "Assassin"
May 25, 2022
If you don't know the name Beauty School Dropout, you're missing out.
![KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kairo-love-letters-to-houston_1653496033.jpeg)
KAIRO Is Aiming to Be the Pop Stars They Never Saw in the Mirror [Q&A]
May 25, 2022
"I'm happy that we... are able to make our music with our skin, our hair, our real appearance, and be confident."
WOAH Take a Dreamlike Step Forward With "Drowning"
May 25, 2022
"We decided to amplify the energy, high production, and synthesizers that we liked in order to experiment and further develop our sound."
Rewind: Our 5 Favorite Music Videos of Last Week
May 24, 2022
Pull up a chair, grab some popcorn, and enjoy.
grentperez Is the Hopeful Romantic We Need
May 24, 2022
Thoughtful, personal, honest, and endearing, grentperez makes music to cure the soul.
ericoda Ascends to Even Greater Heights With 'things with wings'
May 23, 2022
<i>things with wings</i> is an album rife with catharsis, and one that makes the most of its genre-defying star.
BUZZ Questions What It Means to Be "Human"
May 23, 2022
Having penned hits for artists like Kylie Minogue, Hayley Kiyoko, and Katy Perry, we're finally getting to witness BUZZ's talent manifest.
Dear Spring Release Thrashing Single "Newspeak" Ahead Of EP | The Noise
May 23, 2022
"'Newspeak' examines self-destructive tendencies and the struggle of expression in an age of extreme polarization."
Cannon Can't Keep Up With His "College Friends" in New Genre-Spanning Single
May 23, 2022
"I soon came to realize that in trying to be two places at once, I ended up nowhere."
Vince Staples' Self-Titled Album Presents an Unflinching Look at the Artist
July 9, 2021
Vince Staples is a representation of who the artist was and who he has grown to be.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
![FARR Presents Their Most Intimate Single Yet, "Someway Somehow" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/farr-ones-to-watch 2.jpeg)
FARR Presents Their Most Intimate Single Yet, "Someway Somehow" [PREMIERE]
February 14, 2019
"...love and hope will always be there to see us through the darkest times."
'Not Waving, But Drowning' Is Irrefutably a Loyle Carner Project
April 23, 2019
Carner bridges the gap of nostalgia-inducing hip-hop and pertinent modern sensibilities in what proves to be an emotionally-laden sophomore effort.
![James Vickery Treats Us to the Most Soulful Live Rendition Of "Something Good" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/james-vickery-ones-to-watch_1561052009.jpeg)
James Vickery Treats Us to the Most Soulful Live Rendition Of "Something Good" [PREMIERE]
June 20, 2019
"Being a live artist has always been one of the most important aspects for me."
Siiickbrain Delivers a Cathartic Outburst With "Jealousy"
July 1, 2022
This one is a scream your lungs out, shed an accidental tear type of song.
Who Is ericdoa?
August 24, 2022
Meet the genre-evolving rising star whose music has landed in Euphoria and beyond.
Oliver Malcolm Reflects on the Dark Side of Fame With "Outside"
October 5, 2020
Malcolm channels the larger-than-life failings of rock idols into a striking stripped-back track.
Alexander 23's "Brainstorm" Is a Beam of Light in a Dark Space
October 15, 2020
Alexander 23 never disappoints.
![Kota the Friend - "Alkaline" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AEO_Kota01_1565131244.jpg)
Kota the Friend - "Alkaline" [Live + Interview] | All Eyes On
August 6, 2019
Jumping into a rendition of FOTO's standout single "Alkaline," Kota the Friend showed us firsthand that the hype surrounding the Brooklyn artist and poet is very much real.