From the Site

BRELAND's "Natural" Is an Ode to Shania Twain and Country's Leading Women
June 22, 2022
Ahead of his debut album, BRELAND delivers a country anthem made for the summer.
Author:
Dillon Stave

We Can't Help But Fall in Love With Katherine Li's “Happening Again”
June 21, 2022
Meet Katherine Li, the euphoric artist taking TikTok and the world by storm.
Author:
Carter Fife
![The Wrecks Examine Empathy and Life's Complexities in Sophomore Album 'Sonder' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-wrecks-sonder-interview-1655830774.jpg)
The Wrecks Examine Empathy and Life's Complexities in Sophomore Album 'Sonder' [Q&A]
June 21, 2022
"I think the only tried and true process with creating music is the fact that it's a journey of exploration and discovery. There's no formula."
Author:
Alessandra Rincon

bLAck pARty Delivers a Tantalizing Summer Slowburn With "On My Way"
June 21, 2022
As temperatures rise, bLAck pARty's latest effort is the perfect slow jam to cool you down.
Author:
Jazmin Kylene

Rewind: Our 5 Favorite Music Videos of the Last Week
June 21, 2022
Kick-off your week with a visual feast.
Author:
DJ Connor

Steve Lacy Proves Himself a Myth and a Legend in "Mercury"
June 17, 2022
"Mercury" is a lush, sonic playground for the peerless creative.
Author:
Jazmin Kylene

Hot Mulligan Critique Space Cowboy Billionaires in “Drink Milk and Run” | The Noise
June 16, 2022
"'Not rich enough to make a sound' sums it up pretty good."
Author:
Alessandra Rincon

Claud Wants Nothing More Than to "Go Home!" in New Sun-Soaked Single
June 16, 2022
"Go Home!" is a kindred spirit for anyone who has ever felt uncomfortable in their own skin.
Author:
Maxamillion Polo

beabadoobee Searches Out Human Warmth in the Rapturous "10:36"
June 15, 2022
beabadoobee is making some of the best indie rock of recent memory.
Author:
Dillon Stave
![Bright Future & Bigger Shows: Meet Me @ The Altar On What's Next [Q&A] | The Noise](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1655313252.jpg)
Bright Future & Bigger Shows: Meet Me @ The Altar On What's Next [Q&A] | The Noise
June 15, 2022
Meet Me @ The Altar has been boldly breaking barriers for future generations of music lovers since forming online in 2015.
Author:
Moe Horta

Billy Lemos Enlists binki, spill tab, KALI and More For the Multi-Faceted ‘Control Freak’
February 24, 2023
'Control Freak' is a masterclass in plugging unique sources into the right place.
Author:
DJ Connor
![FRND CRCL Explore What It Means To Be Suburbanites On New LP 'Suburban Dictionary' [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project-1(41)-1689883751.jpg)
FRND CRCL Explore What It Means To Be Suburbanites On New LP 'Suburban Dictionary' [Q&A] | THE NOISE
July 20, 2023
'Suburban Dictionary' is a deep dive into the discontent of growing up through the lens of the suburban teenager, honing in on an emo-tinged view of entrapment and boredom.
Author:
Alessandra Rincon

glaive Cements Himself as Hyperpop's Next Star With "eyesore"
November 15, 2020
The 15-year-old artist is already carving out an impressive discography, having released eight songs in 2020 alone.
Author:
Ruby Scott

Australia's Olive Amun Is Quickly Gaining Notoriety With "Do U Wrong"
November 25, 2020
Melbourne-based artist Olive Amun seamlessly bounces back and forth between clever tongue-in-cheek rap and pop melodies on "Do U Wrong."
Author:
Tyler Broland

Alix Page's "Frank" Reflects on Love and Loss
January 4, 2021
Inspired by the imagery and themes from Frank Ocean's "White Ferrari," "Frank" sees Alix Page building her own narrative recounting a missed opportunity between herself and a romantic interest.
Author:
Carter Fife

Ally Nicholas Shows Guts and Guile on "Warning Signs"
February 3, 2021
22-year-old Ally Nicholas is the new kid on the alt-pop block who possesses a remarkably seasoned sound for a newcomer.
Author:
Brooke Schaffer

Internet Money's lilspirit Returns With Subversive New Single "4ever"
February 12, 2021
With his first release of 2021, Internet Money's lilspirit makes a triumphant return this week with his newest single "4ever."
Author:
Carter Fife
![Boyish Release Studio Ghibli-Inspired "Howls" Ahead of Forthcoming EP [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boyish-were-all-gonna-die-but-heres-my-contribution_1622139563.jpeg)
Boyish Release Studio Ghibli-Inspired "Howls" Ahead of Forthcoming EP [Premiere]
May 27, 2021
"We wanted it to feel sonically like we were in the meadow with Howl as he eats a fallen star."
Author:
Giselle Libby

Ambar Lucid Wants You to 'Get Lost in the Music'
June 21, 2021
Lucid's latest arrives as a cosmic escape from the humdrum monotony of any passing moment.
Author:
Maxamillion Polo
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Author:
Georgie Wright