From the Site
![Jordan Tariff Leaves His Old Self Behind in Moody Visual for "Warning Shot" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jordan-tariff-ones-to-watch-2.jpeg)
Jordan Tariff Leaves His Old Self Behind in Moody Visual for "Warning Shot" [PREMIERE]
January 9, 2019
"We wanted it to look and feel isolating, the way a lot of us feel in tough times of our lives. But ultimately strong and ready to take on whatever lies ahead."
![Noah Slee Writes a Love Letter To New York Following Majestic Casual World Tour [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-slee-ones-to-watch-7.JPG)
Noah Slee Writes a Love Letter To New York Following Majestic Casual World Tour [TOUR DIARY]
January 8, 2019
"I am surprised every time how much I get from just being present in this city."
Lizzo's "Juice" Is Officially Part of Your New Balanced Listening Routine
January 7, 2019
An anthem made for every woman who unapologetically knows and flaunts her worth.
![Let Amber Olivier's Silk-lined Voice Keep You Warm This Winter [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/amber-olivier-ones-to-watch-2.jpg)
Let Amber Olivier's Silk-lined Voice Keep You Warm This Winter [NEW ARTIST DISCOVERY]
January 2, 2019
Olivier's vulnerability is intoxicating, capturing love's bliss, absence and understanding.
Empathetic & Spiritual, UMI Takes Us On a Journey of 'Introspection'
June 26, 2020
A worthy testimony to her growth as a songwriter, the EP is a conceptual and spiritual experience, with Easter eggs riddled throughout the collection, tying the 6-track EP in symbiotic bliss.
![Ebon Lurks Continues to Shine in His Visual for "Drip Different" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/PR image 4 copy_1568322547.jpg)
Ebon Lurks Continues to Shine in His Visual for "Drip Different" [PREMIERE]
September 12, 2019
The twenty-three-year-old singer is back with new music and a new video. We are here for it.
![Brandt Orange Returns With "Good Energy" from Debut Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brandt orange_1569970949.jpeg)
Brandt Orange Returns With "Good Energy" from Debut Album [Q&A]
October 1, 2019
With its casual electric guitar and a less-is-more production style, Brandt Orange reveals a new sense of maturity and deliberateness with his craft.
![NOA Is Going Through the "Motions" of a Nasty Breakup [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noa-motions-ones-to-watch_1582219537.jpg)
NOA Is Going Through the "Motions" of a Nasty Breakup [Premiere]
February 20, 2020
NOA connects with her listeners in a way that is both relatable and distinct.
Abhi the Nomad's "Risky Business" is a Funk-Filled Life Soundtrack
June 25, 2020
Abhi The Nomad never ceases to amaze us with his fun, relatable music.
syd B - "Night & Day" | Live From the Rooftop
July 23, 2019
syd B is neo-soul's best-kept secret, at least for now.
Chiiild's "Darling" Is a Hallucinogenic Heirloom of Love
November 13, 2019
"If you've ever been in love ..."
![Baby Rose's 'To Myself' Is a Self-Dedicated Masterpiece that Debuts Her Gorgeous Vocals to the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baby-rose-ones-to-watch_1567185212.jpg)
Baby Rose's 'To Myself' Is a Self-Dedicated Masterpiece that Debuts Her Gorgeous Vocals to the World [Q&A]
August 28, 2019
"No matter what, always embrace who you are."
Channel Tres Gets Tyler, The Creator's Blessing to Drop an Official "EARFQUAKE" Remix
October 7, 2019
Channel Tres puts his own unique spin on a standout cut from Tyler, the Creator's 'IGOR.'
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.