From the Site
Jim Legxacy Is Building a Genre-Fusing Legacy
November 1, 2022
Blurring the line between UK club and rap, Legxacy sits firmly in a position all his own.
Who Is Warren Hue?
October 20, 2022
Meet the 88rising-backed hometown hero turned international sensation.
10 Questions WIth Barny Fletcher on His New 'Jetpack' Mixtape
October 19, 2022
"It was made during a time when there was a lot of uncertainty in my life. The only certainty was that the songs were hot shit."
ZPLUTO Talks Sharing Experiences and Reaching for Opportunities
October 13, 2022
“If you’re listening to my music, you’re coming to Pluto with me."
Who Is Maxo Kream?
October 6, 2022
Meet the Houston rapper whose come-up story is just beginning.
EKKSTACY's 'misery' Is the Soundtrack to Your Nihilist Fantasy
October 6, 2022
This is an album constructed for those who see and feel, at amplified levels.
Kenny Mason’s 'RUFFS' Explores Salvation, Trauma, and Putting the Future First
October 5, 2022
The past year has been anything but ordinary for the Atlanta artist.
AG Club Reintroduce Themselves Anew With ‘Impostor Syndrome’
September 19, 2022
AG Club doesn't play by the rules and they're better for it.
Who is Joey Valence & Brae?
September 15, 2022
Meet the brash, larger-than-life MCs bringing back a classic sound.
![With 'DSM,' Van Buren Records Is Looking to Put Brockton and Themselves on the Map [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/van-buren-records-dsm-1662997264.jpeg)
With 'DSM,' Van Buren Records Is Looking to Put Brockton and Themselves on the Map [Q&A]
September 12, 2022
"It’s the album of the year."
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
Aries' "Conversations" Is Not Afraid to Beg For Your Attention
December 9, 2020
Reveling in an intoxicating fusion of slacker rock, West Coast alternative, and emo rap, Aries' latest feels surprisingly laser-focused.
$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
![From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/childish-gambino-ones-to-watch.jpg)
From Childish Gambino to 'Atlanta' & Everything in Between: The Rise of Creative Genius Donald Glover [WHERE ARE THEY NOW?]
January 23, 2019
We recount the rise of the renaissance man who has not just left a mark on culture but arguably shaped it.
TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
Ashnikko Reveals Next-Level TikTok, Beats & Fan Collaboration in Kaleidoscopic "Daisy" Video
August 7, 2020
The internet's favorite blue-haired, viral feminist, Ashnikko, graces her loyal subjects with the brand new video for latest single "Daisy."
Shordie Shordie on "Bitchuary" and Getting 03 Greedo's Stamp of Approval | Quick 6
June 27, 2019
This is a thing or six you did not know about the viral artist.
![Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/smino-ones-to-watch-3.JPG)
Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]
January 14, 2019
Catch visionary hip-hop artist Smino in a city near you!
haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.