From the Site

Kevin Abstract's 'ARIZONA BABY' Is the Rap Album We've Needed for Ages
April 26, 2019
Rap and the gay experience have historically existed at odds, but in ARIZONA BABY, being an openly gay man builds the emotional crux for an album poised to go down as one of 2019's crowning achievements in hip-hop.
Author:
Maxamillion Polo

Pell Raps His Way to Self-Love in One-Take "Bitch Ass" Video
April 26, 2019
"I wanted more raw and focused energy so that people could hear the words and have to watch me say them."
Author:
Alissa Arunarsirakul

'Not Waving, But Drowning' Is Irrefutably a Loyle Carner Project
April 23, 2019
Carner bridges the gap of nostalgia-inducing hip-hop and pertinent modern sensibilities in what proves to be an emotionally-laden sophomore effort.
Author:
Maxamillion Polo

Aries Cements Himself as Anti-Pop's New Star With 'WELCOME HOME' Project
April 18, 2019
From its very opening moments, it is immediately apparent why the enigmatic artist is currently gracing the cover of Spotify's Anti-Pop playlist.
Author:
Maxamillion Polo

070 Shake Flexes Her Limitless Promise in "Morrow" and "Nice To Have"
April 15, 2019
How many artists can put on their resume that they are both Kanye West's protégé and have toured with The 1975?
Author:
Maxamillion Polo

6 Ones to Know If You're a Fan of BROCKHAMPTON
April 9, 2019
Rap is expanding, and these 6 artists are pushing the current boundaries.
Author:
Chase Nathan

Ryan Caraveo Returns With the Intoxicating "Deceived," His First Song in Over a Year
April 5, 2019
Caraveo and his new single are mesmerizing in every sense of the word.
Author:
Maxamillion Polo

Smino's "Z4L" Video Is Just Another Reason to Catch the 'Hoopti' Tour
April 3, 2019
Who can blame these three young legends for getting down while on the road?
Author:
Maxamillion Polo

Saweetie Is the 'Icy' '90s Rap Goddess We All Need
April 1, 2019
This one is for all the hard-working females out there.
Author:
Alyssa Yung

The Dismissal of Lil Nas X's "Old Town Road" as Country Speaks to a Larger Issue in Music
March 30, 2019
This is bigger than a country music problem; this is a music problem.
Author:
Maxamillion Polo
![Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/apollo-lofton-interview-1675881965.jpeg)
Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]
February 8, 2023
"Where’s the soul? Where’s the lyricism? Where are the storytellers?"
Author:
Jazmin Kylene

Marco Luka Has No Ceilings on "pretty little lies"
April 5, 2021
"pretty little lies" has an inescapable bounce to it that will likely get stuck in your head for hours to come.
Author:
Tyler Borland

Baby Keem Makes His Case For Album of the Year With 'The Melodic Blue'
September 10, 2021
One of hip-hop's most anticipated projects is finally here.
Author:
Carter Fife

GOON DES GARCONS* Links With Cuco For the Cinematic "A24"
May 4, 2020
The ode to the cult indie film studio is intoxicating from start to finish.
Author:
Maxamillion Polo

Paris Texas Honors Their Villainous Sound in "Everybody's Safe Until..."
June 20, 2023
“We’ve never been this excited to show y’all a piece of work in our lives.”
Author:
Jazmin Kylene

EARTHGANG Has the Perfect Track to Get You "Powered Up"
August 19, 2020
"Powered Up" is a three minute injection of pure, unfiltered energy.
Author:
Krista Marina Apardian

REI AMI's "MAC & CHEESE" Is as Delectable as Its Namesake
September 28, 2020
"MAC & CHEESE" is the latest single from an artist whose acrobatic dexterity seemingly knows no bounds.
Author:
Ruby Scott

BROCKHAMPTON Celebrate 'ROADRUNNER' With Livestream Concert
April 14, 2021
There are few experiences greater than watching artists you love get lost in their work.
Author:
Maddy Quach

Teezo Touchdown’s Debut Album 'How Do You Sleep At Night?' Proves He’s Here to Stay
September 8, 2023
The long-awaited debut effort finally sees Teezo being granted enough space to stretch his wings and tell his own story.
Author:
Carter Fife

Vonte* Experiments with Melodic Vocals on "Bank of America"
January 11, 2021
Vonte*'s most recent release "Bank of America" perfectly defines what makes him so engaging.
Author:
Tyler Borland