From the Site
Kevin Abstract's 'ARIZONA BABY' Is the Rap Album We've Needed for Ages
April 26, 2019
Rap and the gay experience have historically existed at odds, but in ARIZONA BABY, being an openly gay man builds the emotional crux for an album poised to go down as one of 2019's crowning achievements in hip-hop.
Pell Raps His Way to Self-Love in One-Take "Bitch Ass" Video
April 26, 2019
"I wanted more raw and focused energy so that people could hear the words and have to watch me say them."
'Not Waving, But Drowning' Is Irrefutably a Loyle Carner Project
April 23, 2019
Carner bridges the gap of nostalgia-inducing hip-hop and pertinent modern sensibilities in what proves to be an emotionally-laden sophomore effort.
Aries Cements Himself as Anti-Pop's New Star With 'WELCOME HOME' Project
April 18, 2019
From its very opening moments, it is immediately apparent why the enigmatic artist is currently gracing the cover of Spotify's Anti-Pop playlist.
070 Shake Flexes Her Limitless Promise in "Morrow" and "Nice To Have"
April 15, 2019
How many artists can put on their resume that they are both Kanye West's protégé and have toured with The 1975?
6 Ones to Know If You're a Fan of BROCKHAMPTON
April 9, 2019
Rap is expanding, and these 6 artists are pushing the current boundaries.
Ryan Caraveo Returns With the Intoxicating "Deceived," His First Song in Over a Year
April 5, 2019
Caraveo and his new single are mesmerizing in every sense of the word.
Smino's "Z4L" Video Is Just Another Reason to Catch the 'Hoopti' Tour
April 3, 2019
Who can blame these three young legends for getting down while on the road?
Saweetie Is the 'Icy' '90s Rap Goddess We All Need
April 1, 2019
This one is for all the hard-working females out there.
The Dismissal of Lil Nas X's "Old Town Road" as Country Speaks to a Larger Issue in Music
March 30, 2019
This is bigger than a country music problem; this is a music problem.
Tate Tucker Is Reinvigorating a New Generation of Pop-Rap
January 7, 2020
Tucker is creating music as breezy as the place he calls home.
IDK Crafts a Dance Record in His Own Image With KAYTRANADA-Produced 'Simple.'
May 6, 2022
"I wanted to create a project where people can 'dance to real shit.'"
![New Zealand's PollyHill Is Taking Back Space For Female Rappers [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/polyhill-ones-to-watch_1621299402.jpeg)
New Zealand's PollyHill Is Taking Back Space For Female Rappers [Q&A]
May 13, 2021
It's only been about a year or so since PollyHill has really taken her shot at music and she's hit the bullseye dead-on.
Peach Tree Rascals and AG Club's "Popeye" Is the Collaboration of the Summer
July 16, 2021
The wild party anthem is pure organized pandemonium at its finest.
Ice Spice Keeps the Hits Coming With "In Ha Mood"
January 6, 2023
Ice Spice is making a case for herself among New York's greatest.
KayCyy and Gesaffelstein Collide on Cinematic Visual For "OKAY!"
February 15, 2022
The latest from the Kanye West protégée has all the makings of an avant-garde hit.
Kenny Mason’s 'RUFFS' Explores Salvation, Trauma, and Putting the Future First
October 5, 2022
The past year has been anything but ordinary for the Atlanta artist.
JPEGMAFIA Is Unapologetically Himself in 'All My Heroes Are Cornballs'
September 16, 2019
The Los Angeles - based artist feels like less like a byproduct of a musical era that has done away with genres, and more akin to the movement's leading innovator.
Malik Moses Drops Soulful Debut Single With the Bas-Assisted "Show Me Something"
November 4, 2021
If you're a fan of artists like Smino, Buddy, Monte Booker, or JID, then Moses is the perfect new artist for you.
Dounia Claims Her Throne in "Royal"
February 22, 2019
Her dreamy blend of singing and rapping is showcased in this inspiring anthem about thinking outside of the box to climb to the top.