From the Site
![Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swavay-ones-to-watch-2_1560364255.jpeg)
Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]
June 12, 2019
"'Who We Be' is my most liberating song. It's me telling myself to embrace who I AM."
Watch Blinged-Out Smino Deal Jewelry In New "KLINK" Music Video
June 6, 2019
The sparkly bling that surrounds Smino reflects his new attitude of, "just having fun and living off [his] own confidence."
GoldLink's Plethora of Summer Projects Further Unfolds with "Joke Ting"
June 3, 2019
As if he wasn't already busy enough, Goldlink was just announced as an opener for Tyler, The Creator's 'IGOR' tour this fall.
Yung Gravy's 'Sensational' Has No Right Being This Good
June 3, 2019
Despite the neon pink disco ball, cheetah, and Mario Kart - esque rainbow road that graces his debut album cover, Yung Gravy is no joke.
![Mod Sun Chats Sobriety, Lessons Learned, and "I Remember Way Too Much" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Mod Sun-ones-to-watch-3_1559323820_1559416036.jpg)
Mod Sun Chats Sobriety, Lessons Learned, and "I Remember Way Too Much" [PREMIERE + Q&A]
May 31, 2019
Harnessing the creative energy that had always lived inside of him, Mod Sun traded his rags for riches and his currency? Art.
![Khary Presents A Perfectly Weird Assessment On Growing Up in "Elmer's Single + Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/khary-ones-to-watch-5_1558462342.jpeg)
Khary Presents A Perfectly Weird Assessment On Growing Up in "Elmer's Single + Video [PREMIERE]
May 21, 2019
"...we'll all have to say goodbye to our former selves but it's ok to cry a little along the way."
4 Moments of Enlightenment From Kota the Friend's 'FOTO'
May 20, 2019
The 19-track album is chock-full of wisdom and inspiration, making us sure that Kota the Friend is the modern day musical Yoda.
Duckwrth Aims for the Throne in 'THE FALLING MAN'
May 17, 2019
'THE FALLING MAN' sees Duckwrth embarking on a metaphysical journey for the throne only for that venture to manifest as a realized outing of one of hip-hop's most radical figures.
Pell Indulges in "Too Much Of A Good Thing" + Announces Final Album of Trilogy
May 13, 2019
Keep both eyes peeled for Pell's highly anticipated and final installment to his trilogy, 'Gravity,' due June 21.
Dave B Urges Us To Disconnect in Order to Connect in "CPU LUV"
May 3, 2019
"Love me like you do your computer, love."
Yung Gravy, bbno$, and Cuco's "Off the Goop" Is the Collab We Never Knew We Needed
February 10, 2020
The unexpected team-up of the year is here, and we're not mad about it.
Elevating Hip-Hop Standards: "Arya" Sees Nigo and A$AP Rocky Return in Full-Force
January 31, 2022
"Arya" is a full dose of modern culture, where fashion, music, and film collide into one harmonious fusion.
Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'
April 16, 2020
In his impeccable debut album, the West Atlanta rapper steps not only out of his comfort zone but the traditional rules of hip-hop.
wolfacejoeyy Is Subverting Expectations With Each New Release
September 16, 2021
wolfacejoeyy refuses to be pigeonholed into a single sound or idea.
'Niagara' Is Redveil at His Most Unfiltered
August 25, 2020
Maryland rapper redveil is outpacing his contemporaries on his album 'Niagara.'
Doja Cat's 'Hot Pink' Is the Most Versatile Hip-Hop Offering of the Year
November 7, 2019
Doja Cat's star power is undeniable.
grouptherapy. Reclaims Their Childhood Innocence in 'i was mature for my age, but i was still a child'
July 6, 2023
'i was mature for my age, but i was still a child' feels like an album levied at any and every "gifted kid."
Breland and the Radical Rise of Country Trap
March 25, 2020
Breland is country trap's next star.
KnowKnow Flexes His Universal Appeal in 'Mr. Enjoy Da Money'
December 13, 2019
Higher Brothers' DzKnow goes solo.
Aries Delivers a "One Punch" K.O. on New Animated Single
October 22, 2021
Ahead of his highly-anticipated album, Aries reminds us of his undeniable, infectious promise.