From the Site
![Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swavay-ones-to-watch-2_1560364255.jpeg)
Confidence Is Key and SwaVay Has Plenty in "Who We Be" Video [PREMIERE]
June 12, 2019
"'Who We Be' is my most liberating song. It's me telling myself to embrace who I AM."
Watch Blinged-Out Smino Deal Jewelry In New "KLINK" Music Video
June 6, 2019
The sparkly bling that surrounds Smino reflects his new attitude of, "just having fun and living off [his] own confidence."
GoldLink's Plethora of Summer Projects Further Unfolds with "Joke Ting"
June 3, 2019
As if he wasn't already busy enough, Goldlink was just announced as an opener for Tyler, The Creator's 'IGOR' tour this fall.
Yung Gravy's 'Sensational' Has No Right Being This Good
June 3, 2019
Despite the neon pink disco ball, cheetah, and Mario Kart - esque rainbow road that graces his debut album cover, Yung Gravy is no joke.
![Mod Sun Chats Sobriety, Lessons Learned, and "I Remember Way Too Much" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Mod Sun-ones-to-watch-3_1559323820_1559416036.jpg)
Mod Sun Chats Sobriety, Lessons Learned, and "I Remember Way Too Much" [PREMIERE + Q&A]
May 31, 2019
Harnessing the creative energy that had always lived inside of him, Mod Sun traded his rags for riches and his currency? Art.
![Khary Presents A Perfectly Weird Assessment On Growing Up in "Elmer's Single + Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/khary-ones-to-watch-5_1558462342.jpeg)
Khary Presents A Perfectly Weird Assessment On Growing Up in "Elmer's Single + Video [PREMIERE]
May 21, 2019
"...we'll all have to say goodbye to our former selves but it's ok to cry a little along the way."
4 Moments of Enlightenment From Kota the Friend's 'FOTO'
May 20, 2019
The 19-track album is chock-full of wisdom and inspiration, making us sure that Kota the Friend is the modern day musical Yoda.
Duckwrth Aims for the Throne in 'THE FALLING MAN'
May 17, 2019
'THE FALLING MAN' sees Duckwrth embarking on a metaphysical journey for the throne only for that venture to manifest as a realized outing of one of hip-hop's most radical figures.
Pell Indulges in "Too Much Of A Good Thing" + Announces Final Album of Trilogy
May 13, 2019
Keep both eyes peeled for Pell's highly anticipated and final installment to his trilogy, 'Gravity,' due June 21.
Dave B Urges Us To Disconnect in Order to Connect in "CPU LUV"
May 3, 2019
"Love me like you do your computer, love."
Leven Kali Enlists Smino and Topaz Jones to Clear Things Up in "Homegirl"
December 11, 2019
An ode to anyone who has ever been caught sending that "I miss you" text.
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
Vince Staples' Self-Titled Album Presents an Unflinching Look at the Artist
July 9, 2021
Vince Staples is a representation of who the artist was and who he has grown to be.
![Kota the Friend - "Alkaline" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AEO_Kota01_1565131244.jpg)
Kota the Friend - "Alkaline" [Live + Interview] | All Eyes On
August 6, 2019
Jumping into a rendition of FOTO's standout single "Alkaline," Kota the Friend showed us firsthand that the hype surrounding the Brooklyn artist and poet is very much real.
'Not Waving, But Drowning' Is Irrefutably a Loyle Carner Project
April 23, 2019
Carner bridges the gap of nostalgia-inducing hip-hop and pertinent modern sensibilities in what proves to be an emotionally-laden sophomore effort.
Rahli Carves Out His Niche in the Versatile 'Still Big Rallo From Lorna'
May 6, 2020
With exceptional flexibility, Rahli's sophomore tape recognizes the pitfalls of being a one-trick pony.
CHLOBOCOP and Lee Scott's "BELL ME BACK" Is Nothing Short of Intoxicating
April 13, 2020
CHLOBOCOP is ready to dominate the rap game.
Who Is Kenny Mason? | Kenny Mason on Frank Ocean and Copping a PS5
August 12, 2021
Meet the Atlanta rapper with an intoxicating, genre-bending vision for rap.
GoldLink Digs Deep in Experimental Album with Power Collaborators, 'Diaspora'
June 12, 2019
+ Catch Goldlink on tour with Tyler, The Creator this fall.
Noname Scores a Revolution in the Succinct But Powerful "Song 33"
June 19, 2020
"Song 33" is not a diss track; it is a call to arms.