From the Site
![blackwave. Is Crafting a Timeless Aroma With "Perfume" and Forthcoming EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blackwave-perfume-interview-1660325974.jpg)
blackwave. Is Crafting a Timeless Aroma With "Perfume" and Forthcoming EP [Q&A]
August 12, 2022
blackwave. is made for easygoing summer days spent watching the sunset.
99 Neighbors Hold Nothing Back With "Static"
August 12, 2022
It’s not easy to master the synergy that 99 Neighbors has.
Joey Valence & Brae Are Breathing New Life Into a Classic Sound
July 13, 2022
If you've ever once considered yourself a fan of the Beastie Boys, you need to listen to Joey Valence & Brae.
Doechii Wastes No Time in the Rapid-fire "Bitch I'm Nice"
July 8, 2022
Doechii has proved once again that the top is where she belongs.
Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
KayCyy's Creative Risks Pay Off in 'Get Used To It'
June 6, 2022
It’s only a matter of time until KayCyy enters hip-hop’s upper echelon.
Refugee Rapper Star2 Finds Catharsis in 'Real Life'
June 1, 2022
Star2 is gritty, raw, and brimming with infectious perseverance.
Who Is bbno$?
May 25, 2022
Meet the viral hitmaker who is most definitely not a virgin.
Meet JELEEL!, the Breakout Star With Unparalleled Energy
May 17, 2022
To listen to JELEEL! is to bear witness to an explosion firsthand.
![Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hoodzy-interview_1652672105.jpeg)
Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]
May 16, 2022
Hoodzy is ready to make waves.
IDK Crafts a Dance Record in His Own Image With KAYTRANADA-Produced 'Simple.'
May 6, 2022
"I wanted to create a project where people can 'dance to real shit.'"
redveil Comes For His Crown in the Impeccable 'learn 2 swim'
April 21, 2022
Independent. Self-Produced. Self-Released. redveil is up next.
Doechii Channels Creative Mayhem on New "Crazy" Visual
April 8, 2022
The viral star seems incapable of missing.
Meet 1300, the Korean-Australian Group Looking to Change the K-Pop Game
March 29, 2022
The alternative K-rap outfit thrives on the idea of creating something new, fun, and chaotic.
Lous and The Yakuza Is Back and Better Than Ever With "Kisé"
March 29, 2022
"Kisé" explores the folly and passion of love and reestablishes Yakuza as an artistic force to be reckoned with.
![Wakai Sheds Light on Frequencies, Features, and Fresh New Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wakai-interview-ones-to-watch_1648235874.jpg)
Wakai Sheds Light on Frequencies, Features, and Fresh New Album [Q&A]
March 25, 2022
"I feel like a jazz musician stuck in a rapper's body."
tobi lou Proves His Career Is 'Non-Perishable'
March 14, 2022
tobi lou thrives in a state of comfortable unpredictability.
redveil Takes the Plunge on "diving board"
March 9, 2022
On his latest single, the 17-year-old rapper jumps headfirst into new sonic territory.
It's Camp. It's Drill. It's Millie Go Lightly's "Drillie Go Lightly"
March 2, 2022
"I knew he was posh when he hit and said 'Golly!'"
Yeat Cements Himself as Rap's Next Wave With '2 Alivë'
February 18, 2022
Yëat is thë rësult of contëmporary hip-hop's synthësis and subsëquënt mutation.
KayCyy and Gesaffelstein Collide on Cinematic Visual For "OKAY!"
February 15, 2022
The latest from the Kanye West protégée has all the makings of an avant-garde hit.
$NOT and A$AP Rocky Collide on "Doja" Cat-Inspired Visual
February 7, 2022
"Doja" is a hard-hitting hit written in praise of one of hip-hop's most celebrated icons.
Elevating Hip-Hop Standards: "Arya" Sees Nigo and A$AP Rocky Return in Full-Force
January 31, 2022
"Arya" is a full dose of modern culture, where fashion, music, and film collide into one harmonious fusion.
![SSGKobe Lives By One Rule: "Don't Miss" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ssgkobe-interview-dont-miss_1643391349.jpeg)
SSGKobe Lives By One Rule: "Don't Miss" [Q&A]
January 28, 2022
SSGKobe on Pop-Tarts, Harry Potter, and his past year of viral fame.
Jon Waltz and Verzache Embrace Change on "Trainwreck"
January 28, 2022
Acknowledging the crumbling world around him, Waltz feels as if he's still in control.
![Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peach-tree-rascals-ones-to-watch_1567123270.jpg)
Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]
August 29, 2019
With Mexican, Filipino, and Palestinian roots that run deep, Peach Tree Rascals is one of the most hardworking collectives we've had the honor of introducing.
Who is Joey Valence & Brae?
September 15, 2022
Meet the brash, larger-than-life MCs bringing back a classic sound.
Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
SAINt JHN's "Roses (Imanbek Remix)" Gets an Exhilarating Visual Treatment
March 6, 2020
SAINt JHN is a stylistic chameleon in the world of hip-hop.
Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
Joey Valence & Brae Are Breathing New Life Into a Classic Sound
July 13, 2022
If you've ever once considered yourself a fan of the Beastie Boys, you need to listen to Joey Valence & Brae.
Doja Cat Goes Full Grunge With the Best Friend Anthem, "Bottom Bitch"
October 3, 2019
Who allowed Doja Cat to channel 2002 this hard?
Who Is AG Club?
August 5, 2021
Meet the alternative rap collective with no ceilings.
$NOT and Maggie Lindemann Embark for the "Moon & Stars"
February 3, 2020
$NOT samples Lord Huron in his latest infectious offering.
Ashnikko's Viral Hit "STUPID" Gets a Blood-Soaked Video Treatment
October 22, 2019
Suddenly going viral on Tik Tok earlier this fall, Ashnikko is not wasting any time.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Meet AntsLive, the North London Horse-Riding Rapper Trending Worldwide
January 31, 2023
Is there anything better than a gold-toothed Brit majestically riding a horse through the Italian Alps?
Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar
April 14, 2020
Torrentiiial makes putting together high-quality music seem easy.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
4 Moments of Enlightenment From Kota the Friend's 'FOTO'
May 20, 2019
The 19-track album is chock-full of wisdom and inspiration, making us sure that Kota the Friend is the modern day musical Yoda.
![reggie's "Southside Fade" Is Our New Favorite Hometown Anthem [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reggie - ssf_1598493795.jpg)
reggie's "Southside Fade" Is Our New Favorite Hometown Anthem [Q&A]
August 27, 2020
reggie has arrived.
Flyana Boss Make For a Fearsome and Charismatic Duo in 'Boffum'
March 9, 2023
'Boffum' is a two-track offering that sees the young duo exploring a colorful array of hip-hop sonics.
![Turbo's "Heart Stop" Is Proving Country/Hip-Hop Is More Than a Passing Fad [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/turbo-heart-stop-interview_1588361091.jpg)
Turbo's "Heart Stop" Is Proving Country/Hip-Hop Is More Than a Passing Fad [Q&A]
May 1, 2020
"I believe that meme culture is the gateway for this genre... My mission, though, is to show people that this is the start of something enormous, not a temporary trend."
New Zealand's Will Swinton Exceeds Expectations on His Sophomore Single "Cocaine"
August 31, 2021
Swinton's music is in no way confined to the New Zealand city in which he makes it.
Jim Legxacy Is Building a Genre-Fusing Legacy
November 1, 2022
Blurring the line between UK club and rap, Legxacy sits firmly in a position all his own.
boylife's Nervous Honesty Is a Much-Needed Slice of Comfort
May 14, 2020
Through his music, boylife reminds us we're not alone in facing our most brazen feelings.
StaySolidRocky's "Party Girl" Is a Budding TikTok Hit
May 5, 2020
The rapidly rising rapper may very well have a breakout hit on his hands.
Samm Henshaw and EARTHGANG Deliver a Gospel Hip-Hop Sermon in "Church"
January 20, 2019
Don't forget to go to "Church," kids.
![10 Questions With Lonnie on His Debut Single “One Night Stand” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lonnie-one-night-stand-1673545404.jpg)
10 Questions With Lonnie on His Debut Single “One Night Stand” [Q&A]
January 12, 2023
We catch up with an artist who ended 2022 with a bang.
![Who Is Rico Nasty? [Setlist.Fm x NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rico-nasty-ones-to-watch-2_1560889885.jpeg)
Who Is Rico Nasty? [Setlist.Fm x NEW ARTIST DISCOVERY]
June 18, 2019
Fueled by rage, colors and cartoons, the 21-year-old DMV rapper is becoming a force to be reckoned with.