From the Site

Tahj Keeton's 'SARF' is a Risky and Psychedelic Rap Album Unlike Its Contemporaries
August 11, 2020
Tahj Keeton's SARF s aggressive, grungy and versatile.
Author:
Tyler Borland

Ashnikko Reveals Next-Level TikTok, Beats & Fan Collaboration in Kaleidoscopic "Daisy" Video
August 7, 2020
The internet's favorite blue-haired, viral feminist, Ashnikko, graces her loyal subjects with the brand new video for latest single "Daisy."
Author:
Jessica Thomas

Tkay Maidza's 'Last Year Was Weird, Vol. 2' Is an Exquisite and Striking Balancing Act
August 7, 2020
In her sophomore mixtape, Maidza proves herself essential listening.
Author:
Ruby Scott
![Drewboy is Ready to Bring Traphouse Bounce to the Masses [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Drewboy Press - otw_1596220873.jpg)
Drewboy is Ready to Bring Traphouse Bounce to the Masses [Q&A]
July 31, 2020
Philly has a new MC ready to make an impact on the music industry.
Author:
DJ Connor

Maasho Reaches New Heights With "BIGSHOT!"
July 28, 2020
Looking for a new, cool, and easy summertime song to add to your playlist? Let it be "BIGSHOT! (feat. Sonny Miles)" by the young and budding artist, Maasho.
Author:
Lexi Vaganos
![99 Neighbors on Vermont, 99 Radio, and Their New Singles "QWOP" and "Basement" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/99 Neighbors - otw_1595954651.jpg)
99 Neighbors on Vermont, 99 Radio, and Their New Singles "QWOP" and "Basement" [Q&A]
July 24, 2020
99 Neighbors has been disrupting current notions of what band and rap collectives look and sound like.
Author:
Tyler Borland
![Rising Hip-Hop Meets Trap Artist Isaacjacuzzi Releases the Atmospheric Till It's Over [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/isaac - otw_1594857866.jpg)
Rising Hip-Hop Meets Trap Artist Isaacjacuzzi Releases the Atmospheric Till It's Over [Q&A]
July 15, 2020
Ones To Watch had the pleasure of speaking with Isaacjacuzzi discussing the meaning behind his name, collaborations and the masterpiece that is Till It's Over.
Author:
Chloe Robinson

Simpson Is Ready to Make Her Mark
July 15, 2020
After laying low for a few years, Simpson is claiming her place as a rising star.
Author:
Maddy Quach

$NOT's "Can You Help Me" Is a Visceral Response to Ongoing Police Brutality
July 6, 2020
The woozy hip-hop meditation is one that posits that the ongoing revolution is one beyond political affiliation; it is the very real fight for human life.
Author:
Ruby Scott

Doechii Gifts Us With Every Possible Version of "What It Is"
March 17, 2023
It’s not often that an artist comes out the gate so willing to be experimental.
Author:
Jazmin Kylene

Wale the Sage Lives Up to His Name on "Stoves"
July 1, 2021
"Stoves" resonates on a deeply personal and universal level.
Author:
Giselle Libby

MC Magic Teams Up with Cuco & Lil Rob for a Spanish-Drizzled Love Song, "SEARCH"
March 15, 2019
"A little over a year ago my manager sent me a video of a 19-year-old kid from Hawthorne who said my music influenced his style. Immediately after watching Cuco, I wanted to collaborate with him."
Author:
Alissa Arunarsirakul

Meet Fousheé, the Voice Behind "Deep End" Coming For Her Flowers
November 19, 2020
Many dream of stardom. But for Fousheé, her voice reached fame without her even knowing.
Author:
Krista Marina Apardian

'The Life Of Pi'erre 5' Proves Pi'erre Bourne Saved the Best Beats For Himself
June 17, 2021
Hip-hop's cultural landscape would look entirely different without Bourne.
Author:
Carter Fife

Doechii Channels Creative Mayhem on New "Crazy" Visual
April 8, 2022
The viral star seems incapable of missing.
Author:
Carter Fife

Yung Gravy's 'Sensational' Has No Right Being This Good
June 3, 2019
Despite the neon pink disco ball, cheetah, and Mario Kart - esque rainbow road that graces his debut album cover, Yung Gravy is no joke.
Author:
Maxamillion Polo
![Alec King & Kiana Ledé Embrace the Awkward in "Larry David" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Alec-King-ones-to-watch_1567699400.jpg)
Alec King & Kiana Ledé Embrace the Awkward in "Larry David" Video [PREMIERE]
September 5, 2019
'Cause sometimes you just have to revel in those terribly awkward "Larry David" moments.
Author:
Jessica Thomas

Saweetie Is the 'Icy' '90s Rap Goddess We All Need
April 1, 2019
This one is for all the hard-working females out there.
Author:
Alyssa Yung

Aries' "Conversations" Is Not Afraid to Beg For Your Attention
December 9, 2020
Reveling in an intoxicating fusion of slacker rock, West Coast alternative, and emo rap, Aries' latest feels surprisingly laser-focused.
Author:
Ruby Scott