From the Site

Tahj Keeton's 'SARF' is a Risky and Psychedelic Rap Album Unlike Its Contemporaries
August 11, 2020
Tahj Keeton's SARF s aggressive, grungy and versatile.
Author:
Tyler Borland

Ashnikko Reveals Next-Level TikTok, Beats & Fan Collaboration in Kaleidoscopic "Daisy" Video
August 7, 2020
The internet's favorite blue-haired, viral feminist, Ashnikko, graces her loyal subjects with the brand new video for latest single "Daisy."
Author:
Jessica Thomas

Tkay Maidza's 'Last Year Was Weird, Vol. 2' Is an Exquisite and Striking Balancing Act
August 7, 2020
In her sophomore mixtape, Maidza proves herself essential listening.
Author:
Ruby Scott
![Drewboy is Ready to Bring Traphouse Bounce to the Masses [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Drewboy Press - otw_1596220873.jpg)
Drewboy is Ready to Bring Traphouse Bounce to the Masses [Q&A]
July 31, 2020
Philly has a new MC ready to make an impact on the music industry.
Author:
DJ Connor

Maasho Reaches New Heights With "BIGSHOT!"
July 28, 2020
Looking for a new, cool, and easy summertime song to add to your playlist? Let it be "BIGSHOT! (feat. Sonny Miles)" by the young and budding artist, Maasho.
Author:
Lexi Vaganos
![99 Neighbors on Vermont, 99 Radio, and Their New Singles "QWOP" and "Basement" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/99 Neighbors - otw_1595954651.jpg)
99 Neighbors on Vermont, 99 Radio, and Their New Singles "QWOP" and "Basement" [Q&A]
July 24, 2020
99 Neighbors has been disrupting current notions of what band and rap collectives look and sound like.
Author:
Tyler Borland
![Rising Hip-Hop Meets Trap Artist Isaacjacuzzi Releases the Atmospheric Till It's Over [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/isaac - otw_1594857866.jpg)
Rising Hip-Hop Meets Trap Artist Isaacjacuzzi Releases the Atmospheric Till It's Over [Q&A]
July 15, 2020
Ones To Watch had the pleasure of speaking with Isaacjacuzzi discussing the meaning behind his name, collaborations and the masterpiece that is Till It's Over.
Author:
Chloe Robinson

Simpson Is Ready to Make Her Mark
July 15, 2020
After laying low for a few years, Simpson is claiming her place as a rising star.
Author:
Maddy Quach

$NOT's "Can You Help Me" Is a Visceral Response to Ongoing Police Brutality
July 6, 2020
The woozy hip-hop meditation is one that posits that the ongoing revolution is one beyond political affiliation; it is the very real fight for human life.
Author:
Ruby Scott

Hobo Johnson's Pool Party-Themed Video is Anything But a "Typical Story"
June 25, 2019
With a record deal and national Ones To Watch-presented tour now under his belt, Hobo Johnson is winning with unparalleled creativity and uniqueness.
Author:
Miranda Hyman

JPEGMAFIA Is Unapologetically Himself in 'All My Heroes Are Cornballs'
September 16, 2019
The Los Angeles - based artist feels like less like a byproduct of a musical era that has done away with genres, and more akin to the movement's leading innovator.
Author:
Maxamillion Polo

LOWERLIPDRIP Sets a New Tone With "Everything Is Fare"
May 18, 2020
It's addictive in the most ambiguous way. With every listen, you seem to hear something new within the production you didn't notice before.
Author:
Joey Legittino

Smino's "Z4L" Video Is Just Another Reason to Catch the 'Hoopti' Tour
April 3, 2019
Who can blame these three young legends for getting down while on the road?
Author:
Maxamillion Polo

BigKlit Shines While Taking Risks on Her Newest Record "Fatality"
January 11, 2021
Released earlier this month, 'Fatality' is the newest record from LA-based rapper BigKlit.
Author:
Carter Fife

Tierra Whack Is Once Again Proving Herself a Genre-Spanning Visionary
December 16, 2021
Whack consistently delivers on a multidisciplinary vision in a way that few of her peers can match.
Author:
Carter Fife

Channel Tres Shouts Out His Native Compton on "Black Moses" with JPEGMAFIA
July 30, 2019
Among Compton's freshest exports is Channel Tres, who reminds everybody that the city of less than 100,000 is still the hip-hop capital of the world.
Author:
Brady Moses

HVN's 'All Girls Go to Heaven" Is the Hip-Hop Subversion 2021 Needed
November 10, 2021
If this is your first exposure to the Houston artist, then you're in luck, because this is the perfect place to start.
Author:
Carter Fife

Austin Millz & Pell Might Leave You "On Read" in 2020
March 25, 2020
If you've ever ghosted somebody, this song is for you.
Author:
Malc.

Pell Indulges in "Too Much Of A Good Thing" + Announces Final Album of Trilogy
May 13, 2019
Keep both eyes peeled for Pell's highly anticipated and final installment to his trilogy, 'Gravity,' due June 21.
Author:
Jessica Thomas