From the Site

Kota the Friend Takes a Victory Lap on "Lyrics to Go Vol. 2"
January 20, 2021
On Lyrics to GO Vol. 2, KOTA the Friend delivers his signature laid-back raps with an extra dose of reflection this time around.
Author:
Carter Fife

Paris Michael Is Headed for Stardom on "GWEN STEFANI"
January 15, 2021
Fresh off the heels of his eccentric PUBLICITY STUNT EP, Chicago native Paris Michael is back with another wild and abrasive single.
Author:
Tyler Borland

Melii Teams up With 6LACK for Break-up Anthem "You Ain't Worth It"
January 14, 2021
On her latest single "You Ain't Worth It," Melii crafts the perfect anthem for anyone who upgraded from their past relationship and can't help but brag about it.
Author:
Racheal Jansky

Scotty Apex's 'Starlight' Is a Psychedelic Journey Through His Internal Struggle
January 12, 2021
The Indianapolis native Scotty Apex bares his heart over dreamy trap instrumentals on his newest full length project.
Author:
Tyler Borland

BigKlit Shines While Taking Risks on Her Newest Record "Fatality"
January 11, 2021
Released earlier this month, 'Fatality' is the newest record from LA-based rapper BigKlit.
Author:
Carter Fife

Vonte* Experiments with Melodic Vocals on "Bank of America"
January 11, 2021
Vonte*'s most recent release "Bank of America" perfectly defines what makes him so engaging.
Author:
Tyler Borland

RMR's "Her Honeymoon" Explores the Hidden Tension Behind Fame
January 8, 2021
This week Atlanta rapper and internet favorite RMR returns with "Her Honeymoon," his latest release since last year's EP "DRUG DEALING IS A LOST ART."
Author:
Carter Fife

Je$$e Debuts with the Punk Influenced Single "Barbie"
January 5, 2021
Je$$e's debut single "Barbie" is punk-infused and shows his ability to pen a memorable hook.
Author:
Tyler Borland

Channel Tres' 'i can't go outside' Is the Perfect Quarantine Escape
December 21, 2020
With his latest outing, Tres has brought to life a unique blend of house and hip-hop, with a touch of soul cherried on top.
Author:
Krista Marina Apardian

Hip-Hop Collective O2worldwide Displays Chemistry and Personality on "WHAT'S THE MOVE"
December 11, 2020
O2worldwide started out as friends casually making music together back in 2018 and has quickly evolved into one of the most exciting contemporary Hip-Hop collectives.
Author:
Tyler Borland
![Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/apollo-lofton-interview-1675881965.jpeg)
Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]
February 8, 2023
"Where’s the soul? Where’s the lyricism? Where are the storytellers?"
Author:
Jazmin Kylene

Marco Luka Has No Ceilings on "pretty little lies"
April 5, 2021
"pretty little lies" has an inescapable bounce to it that will likely get stuck in your head for hours to come.
Author:
Tyler Borland

Baby Keem Makes His Case For Album of the Year With 'The Melodic Blue'
September 10, 2021
One of hip-hop's most anticipated projects is finally here.
Author:
Carter Fife

GOON DES GARCONS* Links With Cuco For the Cinematic "A24"
May 4, 2020
The ode to the cult indie film studio is intoxicating from start to finish.
Author:
Maxamillion Polo

Paris Texas Honors Their Villainous Sound in "Everybody's Safe Until..."
June 20, 2023
“We’ve never been this excited to show y’all a piece of work in our lives.”
Author:
Jazmin Kylene

EARTHGANG Has the Perfect Track to Get You "Powered Up"
August 19, 2020
"Powered Up" is a three minute injection of pure, unfiltered energy.
Author:
Krista Marina Apardian

REI AMI's "MAC & CHEESE" Is as Delectable as Its Namesake
September 28, 2020
"MAC & CHEESE" is the latest single from an artist whose acrobatic dexterity seemingly knows no bounds.
Author:
Ruby Scott

BROCKHAMPTON Celebrate 'ROADRUNNER' With Livestream Concert
April 14, 2021
There are few experiences greater than watching artists you love get lost in their work.
Author:
Maddy Quach

Teezo Touchdown’s Debut Album 'How Do You Sleep At Night?' Proves He’s Here to Stay
September 8, 2023
The long-awaited debut effort finally sees Teezo being granted enough space to stretch his wings and tell his own story.
Author:
Carter Fife

Vonte* Experiments with Melodic Vocals on "Bank of America"
January 11, 2021
Vonte*'s most recent release "Bank of America" perfectly defines what makes him so engaging.
Author:
Tyler Borland