From the Site
IDK's "Peloton" Is The Perfect Song For Getting Over Your Toxic Ex
June 14, 2021
With three successful singles and a Migos co-sign under his belt, 2021 is certainly shaping up to be IDK's year.
Florida Rapper Cochise Is Finally Getting His Flowers
June 8, 2021
Cochise's music is a testament to the power of being yourself and making art that you believe in.
B.I Opens the Page on a New Chapter With Debut Album 'WATERFALL'
June 1, 2021
A king is coming for his crown ðŸ''
again&again Delivers an Irresistible Vibe on "baby"
June 1, 2021
The breakneck pacing at which again&again embraces their rotating spotlight.
kxvg Breaks Free and Soars to New Heights on 'cloudburst*' EP
May 24, 2021
Inspired by themes of youth, discovery, love, and loss, kxvg delivers a collection of futuristic bangers.
Mariposa Makes Her Grand Debut With the High-Spirited "Callan"
May 21, 2021
Vicarious, emotive, confident, mysterious, and sensual only begin to explain Mariposa's debut effort.
![New Zealand's PollyHill Is Taking Back Space For Female Rappers [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/polyhill-ones-to-watch_1621299402.jpeg)
New Zealand's PollyHill Is Taking Back Space For Female Rappers [Q&A]
May 13, 2021
It's only been about a year or so since PollyHill has really taken her shot at music and she's hit the bullseye dead-on.
Marcellus Juvann Delivers Introspective and Incendiary Flows on "HARDHEADED"
May 7, 2021
Projects like <i>HARDHEADED</i> are an important reminder that up-and-coming artists like Juvann are the true backbone of the hip-hop sphere.
Brevin Kim Delivers a Raw Intensity to New Single "Naples"
May 7, 2021
"Naples" sees Brevin Kim synthesizing brooding pop music with hard-hitting hip-hop percussion.
Kyle Dion and Kari Faux Are Effortlessly Charismatic on "PURR"
April 30, 2021
Over a bouncy and experimental R&B cut, Dion and Faux truly embody the subtle art of the perfect collaboration.
Sueco the Child Shows Us His Search History and "Interesting White Guys" | Show & Tell
September 26, 2019
The viral phoenomom, who dethroned Lil Nas X's "Old Town Road" on TikTok, swings by the Ones To Watch classroom for a show and tell presentation.
Peach Tree Rascals Try to Find Their Way Through a Terrible Day in "Things Won't Go My Way"
March 30, 2020
"In the end, we're all just trying our best and it's about acknowledging that."
The Dismissal of Lil Nas X's "Old Town Road" as Country Speaks to a Larger Issue in Music
March 30, 2019
This is bigger than a country music problem; this is a music problem.
Kota the Friend Shares a Piece of Himself on "Dear Fear"
January 10, 2022
Kota flawlessly spits timeless advice and hard-hitting, life-learned lessons.
whiterosemoxie's Diverse Debut 'white ceilings' Cements Him as a Prominent New Voice
April 29, 2020
whiterosemoxie jumps between genres without ever expensing or sacrificing quality.
Boslen Sees Nothing but "VULTURES" on New Single
April 22, 2020
"VULTURES" is a glimpse into Boslen's world, a small sliver of what the rapper is seeing, feeling, and experiencing.
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![BIGBABYGUCCI on Staying Independent, His Upcoming EP, and More [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_5149e35913960b2579451ccdbd6e7d75_8773b093_2048_1614383147.jpg)
BIGBABYGUCCI on Staying Independent, His Upcoming EP, and More [Q&A]
February 26, 2021
We got the chance to connect with BIGBABYGUCCI via email and learn more about his project, dream collaborations, his major influences, and more.
Kevin Abstract's 'ARIZONA BABY' Is the Rap Album We've Needed for Ages
April 26, 2019
Rap and the gay experience have historically existed at odds, but in ARIZONA BABY, being an openly gay man builds the emotional crux for an album poised to go down as one of 2019's crowning achievements in hip-hop.
Pell Raps His Way to Self-Love in One-Take "Bitch Ass" Video
April 26, 2019
"I wanted more raw and focused energy so that people could hear the words and have to watch me say them."