From the Site

Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
August 27, 2021
If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year.
Author:
Carter Fife

After Three Years Of Silence, ABRA Unites With Playboi Carti and Boys Noize on "Unlock It"
August 20, 2021
It's difficult to fathom a better reintroduction into music than ABRA's "Unlock It."
Author:
Carter Fife

Cochise's "Pocket Rocket" Is Finally Here. Does He Have Another Viral Hit On His Hands?
August 20, 2021
"Pocket Rocket" sounds like Playboi Carti if he was dropped into the Sonic the Hedgehog universe.
Author:
Carter Fife

Kevin Abstract Enlists Ryan Beatty For the Anthemic, Bittersweet "Sierra Nights"
August 19, 2021
If anybody knows how to feed their fans, it's Kevin Abstract.
Author:
Carter Fife

Christian Blue Flexes a Versatile and Unpredictable Flow on "Pink Soda"
August 16, 2021
"Pink Soda" exists as a nebulous fusion of unorthodox hip-hop, skittering production, and alternative flourishes.
Author:
Maxamillion Polo

Who Is Kenny Mason? | Kenny Mason on Frank Ocean and Copping a PS5
August 12, 2021
Meet the Atlanta rapper with an intoxicating, genre-bending vision for rap.
Author:
Ruby Scott

Who Is AG Club?
August 5, 2021
Meet the alternative rap collective with no ceilings.
Author:
Maxamillion Polo

Making Tyler, the Creator His Brown Sugar Salmon
August 3, 2021
This one is dedicated to Tyler Baudelaire.
Author:
Maxamillion Polo

Sango and Waldo Establish Themselves as Grand Rapids' Finest on 'Lake Effect'
July 28, 2021
A creative love letter to Grand Rapids, Lake Effect is vying to push Michigan closer to the forefront of hip-hop culture.
Author:
Carter Fife

Carter Ace Is Just Here to Enjoy the Ride on "The One and Lonely"
July 26, 2021
"This track is about creating art in the void of loneliness."
Author:
Joey Legittino

StaySolidRocky's "Party Girl" Is a Budding TikTok Hit
May 5, 2020
The rapidly rising rapper may very well have a breakout hit on his hands.
Author:
Maxamillion Polo

boylife's Nervous Honesty Is a Much-Needed Slice of Comfort
May 14, 2020
Through his music, boylife reminds us we're not alone in facing our most brazen feelings.
Author:
Krista Marina Apardian

Samm Henshaw and EARTHGANG Deliver a Gospel Hip-Hop Sermon in "Church"
January 20, 2019
Don't forget to go to "Church," kids.
Author:
Maxamillion Polo
![10 Questions With Lonnie on His Debut Single “One Night Stand” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lonnie-one-night-stand-1673545404.jpg)
10 Questions With Lonnie on His Debut Single “One Night Stand” [Q&A]
January 12, 2023
We catch up with an artist who ended 2022 with a bang.
Author:
DJ Connor
![Who Is Rico Nasty? [Setlist.Fm x NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rico-nasty-ones-to-watch-2_1560889885.jpeg)
Who Is Rico Nasty? [Setlist.Fm x NEW ARTIST DISCOVERY]
June 18, 2019
Fueled by rage, colors and cartoons, the 21-year-old DMV rapper is becoming a force to be reckoned with.
Author:
Hannah Cotter
![Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kota-the-friend-interview-everything_1590156309.jpg)
Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]
May 22, 2020
Kota the Friend is aiming to build a legacy. One he hopes his kids can inherit.
Author:
Ruby Scott

RMR's "Rascal" Is a Transfixing Country Trap Ballad That I'll Play at My Wedding
February 27, 2020
The only song of 2020 that matters.
Author:
Maxamillion Polo

Baby Keem's 'DIE FOR MY B*TCH' Is the Hip-Hop Breakthrough We Needed
November 20, 2019
Baby Keem is here. Catch up.
Author:
Emily Bird

Meet 1300, the Korean-Australian Group Looking to Change the K-Pop Game
March 29, 2022
The alternative K-rap outfit thrives on the idea of creating something new, fun, and chaotic.
Author:
Kelly Park

6 Ones to Know If You're a Fan of BROCKHAMPTON
April 9, 2019
Rap is expanding, and these 6 artists are pushing the current boundaries.
Author:
Chase Nathan