From the Site

Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
August 27, 2021
If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year.
Author:
Carter Fife

After Three Years Of Silence, ABRA Unites With Playboi Carti and Boys Noize on "Unlock It"
August 20, 2021
It's difficult to fathom a better reintroduction into music than ABRA's "Unlock It."
Author:
Carter Fife

Cochise's "Pocket Rocket" Is Finally Here. Does He Have Another Viral Hit On His Hands?
August 20, 2021
"Pocket Rocket" sounds like Playboi Carti if he was dropped into the Sonic the Hedgehog universe.
Author:
Carter Fife

Kevin Abstract Enlists Ryan Beatty For the Anthemic, Bittersweet "Sierra Nights"
August 19, 2021
If anybody knows how to feed their fans, it's Kevin Abstract.
Author:
Carter Fife

Christian Blue Flexes a Versatile and Unpredictable Flow on "Pink Soda"
August 16, 2021
"Pink Soda" exists as a nebulous fusion of unorthodox hip-hop, skittering production, and alternative flourishes.
Author:
Maxamillion Polo

Who Is Kenny Mason? | Kenny Mason on Frank Ocean and Copping a PS5
August 12, 2021
Meet the Atlanta rapper with an intoxicating, genre-bending vision for rap.
Author:
Ruby Scott

Who Is AG Club?
August 5, 2021
Meet the alternative rap collective with no ceilings.
Author:
Maxamillion Polo

Making Tyler, the Creator His Brown Sugar Salmon
August 3, 2021
This one is dedicated to Tyler Baudelaire.
Author:
Maxamillion Polo

Sango and Waldo Establish Themselves as Grand Rapids' Finest on 'Lake Effect'
July 28, 2021
A creative love letter to Grand Rapids, Lake Effect is vying to push Michigan closer to the forefront of hip-hop culture.
Author:
Carter Fife

Carter Ace Is Just Here to Enjoy the Ride on "The One and Lonely"
July 26, 2021
"This track is about creating art in the void of loneliness."
Author:
Joey Legittino

Marco Luka Shows His True Colors on "get me high"
July 24, 2021
"I can't wait for people to take in the rawness and beauty of this one."
Author:
Joey Legittino

Dro Kenji's "Codeine Punch" is a New Direction For Emo Trap
October 26, 2020
The newest artist in the melodic hip-hop space, Dro Kenji, takes note of his influences, but in a new and refreshing direction.
Author:
Tyler Borland
![Rising Hip-Hop Meets Trap Artist Isaacjacuzzi Releases the Atmospheric Till It's Over [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/isaac - otw_1594857866.jpg)
Rising Hip-Hop Meets Trap Artist Isaacjacuzzi Releases the Atmospheric Till It's Over [Q&A]
July 15, 2020
Ones To Watch had the pleasure of speaking with Isaacjacuzzi discussing the meaning behind his name, collaborations and the masterpiece that is Till It's Over.
Author:
Chloe Robinson
![Khary Presents A Perfectly Weird Assessment On Growing Up in "Elmer's Single + Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/khary-ones-to-watch-5_1558462342.jpeg)
Khary Presents A Perfectly Weird Assessment On Growing Up in "Elmer's Single + Video [PREMIERE]
May 21, 2019
"...we'll all have to say goodbye to our former selves but it's ok to cry a little along the way."
Author:
Jessica Thomas

After Three Years Of Silence, ABRA Unites With Playboi Carti and Boys Noize on "Unlock It"
August 20, 2021
It's difficult to fathom a better reintroduction into music than ABRA's "Unlock It."
Author:
Carter Fife

Civ Pierre Returns with Lyrically Intricate Tracks "BILLIE" and "THE LAW"
January 29, 2021
Anonymous artist, Civ Pierre, has an unorthodox approach that makes his music undeniably captivating.
Author:
Tyler Borland

Baby Keem Packs a Punch With Double Singles "hooligan" and "sons and critics freestyle"
September 21, 2020
What's better than a new Baby Keem single? Two new Baby Keem singles.
Author:
Maddy Quach
![Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hoodzy-interview_1652672105.jpeg)
Hoodzy on Changing Direction, M.I.A., and Growing Up [Q&A]
May 16, 2022
Hoodzy is ready to make waves.
Author:
Jessica Magtalas

Flo Milli Emanates Success in New Video for "Roaring 20s"
February 10, 2021
This month, one of hip-hop's most promising newcomers Flp Milli returns with an opulent visual for her latest single "Roaring 20s."
Author:
Carter Fife
![Get Your "Summertime Shine" On With MIKNNA's Effortless Beachside R&B [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/miknna-ones-to-watch-crop_1563303772.jpg)
Get Your "Summertime Shine" On With MIKNNA's Effortless Beachside R&B [PREMIERE]
July 16, 2019
We wanted to create a song that made you feel like you are always on vacation."
Author:
Miranda Hyman