From the Site
Tebi Rex Plant Their Roots on the Emotional Journey 'It's Gonna Be Okay'
October 29, 2021
Broken into three parts, <i>It's Gonna Be Okay</i> lacks a true resolution but does not lack when it comes to emotional pathos.
Aries Delivers a "One Punch" K.O. on New Animated Single
October 22, 2021
Ahead of his highly-anticipated album, Aries reminds us of his undeniable, infectious promise.
Zack Fox's Debut Album 'shut the fuck up talking to me' Is Unironically One of the Year's Best
October 18, 2021
The comedian-turned-rapper delivers bars and one-liners aplenty in one of the year's best hip-hop albums.
ToBy's Debut Album 'L'esprit' Is an Introspective and Multifaceted Journey
October 18, 2021
L'esprit is a project that is simultaneously cohesive and unrestrained in its omnivorous artistic direction.
Khi Infinite's Debut Album 'Take What You Need' Is a Limitless Take on Hip-Hop
October 12, 2021
Khi's debut pulls from disparate and far-ranging soundscapes, ranging from alternative rock to beach pop.
brakence Conjures an Emotional Maelstrom on "argyle"
October 8, 2021
"argyle" sees brakence tackling themes of mental health, existential dread, and the cost of growing fame.
Jeshi Presents an Intoxicating Vision For Rap on "Hit By a Train"
October 7, 2021
"I just want to make music that speaks into people's lives."
99 Neighbors Bare Their Soul on 'Wherever You're Going I Hope It's Great'
September 24, 2021
In their hauntingly beautiful debut album, the art-rap group reimagines the music collective.
Myles Lloyd Means Business in Commanding New Single "Down Under"
September 24, 2021
"I had enough of being patient and had to start coming for what is mine."
'Montero' Is Lil Nas X's Portrait on Fire
September 23, 2021
Lil Nas X has the power to shape culture as we know it.
Octavian Is Sparking a Social Media Movement With His "Bet" Video
March 1, 2019
#OKBETCHALLENGE
![With 'DSM,' Van Buren Records Is Looking to Put Brockton and Themselves on the Map [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/van-buren-records-dsm-1662997264.jpeg)
With 'DSM,' Van Buren Records Is Looking to Put Brockton and Themselves on the Map [Q&A]
September 12, 2022
"It’s the album of the year."
Little Simz's "I Love You, I Hate You" Sees the UK Rapper at the Top of Her Game
July 14, 2021
"I Love You, I Hate You" synthesizes the best parts of both classic and contemporary hip-hop.
tobi lou Proves His Career Is 'Non-Perishable'
March 14, 2022
tobi lou thrives in a state of comfortable unpredictability.
Take a Trip With the Enigmatic Aries to "SANTA MONICA"
January 30, 2019
Aries' latest sun-soaked venture is the perfect backing soundtrack for coasting down PCH, or any occasion really.
EKKSTACY's 'misery' Is the Soundtrack to Your Nihilist Fantasy
October 6, 2022
This is an album constructed for those who see and feel, at amplified levels.
IDK Releases 'IDK & FRIENDS 2,' the Soundtrack to Kevin Durant's New Showtime Documentary
June 29, 2020
Serving as both the music supervisor and composer for Durant's new documentary, IDK brings his enthralling vision to life.
Dominic Fike and Kenny Beats Launch a Heist for Halsey's Grammy in "Phone Numbers" Video
October 15, 2019
Dominic Fike links up with Kenny Beats for a heist that falls somewhere between "Breaking Bad" and "Even Stevens."
Forces Collide in Shady Blu and Babyface Ray’s “Topic Of Discussion”
February 9, 2023
SoCal's best-kept secret is out of the bag.
Who Is bbno$?
May 25, 2022
Meet the viral hitmaker who is most definitely not a virgin.