From the Site

conner's "theme song" Proves He's a Modern Rockstar
December 17, 2020
The Maryland born, LA-based artist and multi-instrumentalist conner has been making waves with his recent single "theme song."
Author:
Tyler Borland

Isaia Huron's "Somehow I Knew" Is an Incredible Vocal Display
December 17, 2020
Nashville R&B artist Isaia Huron has built up a following through self reflexive songwriting and a smooth vocal performance.
Author:
Tyler Borland
![Aidan Gallagher Has No Limits [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AidanGallagher_PromoPhoto3 by Allan Zaki_1607991157.jpg)
Aidan Gallagher Has No Limits [Q&A]
December 14, 2020
On the surface, his scene-stealing prowess as the co-star of The Umbrella Academy has catapulted him to an immense level of popularity on a piece of prime real estate amongst Hollywood's brightest young A-List celebrities. But beneath the surface of this 17-year-old actor lies a multi-instrumentalist.
Author:
Miguel Costa

Artemas Pushes Pop Boundaries on "High 4 U"
December 14, 2020
It's clear that Oxford's Artemas is destined for stardom.
Author:
Tyler Borland

Neila Premieres Supernatural Music Video for "Fck Me Up"
December 14, 2020
Fresh off her 'What's Your Sign?' EP, South Florida artist Neila is back with an attention-grabbing visual for the stand out track "Fck Me Up."
Author:
Tyler Borland

FINKEL Finish off the Year With the Quirky 'Sick 2020′
December 11, 2020
The artist duo FINKEL are two of the quirkiest rule-breakers in the music and art world that I know.
Author:
Lexi Vaganos

Gaff's Energetic "How It Goes" Is a New Direction for the Irish Artist
December 11, 2020
Ireland native Gaff has been merging pop, alternative, and Hip-Hop in new and innovative ways all throughout 2020.
Author:
Tyler Borland

Jeremy Zucker and Alexander 23's "Nothing's the same" Is the Soft-spoken Soundtrack to These Endless Days
December 11, 2020
Intentional or not, "Nothing's the same" captures the abnormality of our new collective normal.
Author:
Ruby Scott

Elroy Disregards Boundaries on His Highly Catchy Single "PARASITE"
December 8, 2020
Pennsylvania native Elroy embodies the sounds and ideas of Hyperpop but does it on his own terms.
Author:
Tyler Borland

Imugi (Live) & Quickfire Questions | All Eyes On
December 7, 2020
Watch Imugi 이무기 perform at our very first All Eyes on Showcase in New Zealand
![Franke Is Ditching Traditional Pop For A Self-Titled Sound In 'Internet Heartbreak' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Franke-Ones-To-Watch 2.png)
Franke Is Ditching Traditional Pop For A Self-Titled Sound In 'Internet Heartbreak' [NEW ARTIST DISCOVERY]
April 3, 2019
Every component of Franke's career screams DIY.
Author:
Kelly Itatani

BANKS' "Gimme" Reminds Us Why We Originally Fell in Love With the Dark Pop Star
April 29, 2019
The queen of dark pop returns with her first single in nearly three years.
Author:
Maxamillion Polo

MorMor Grapples With Alienation in the Incandescent 'Some Place Else' EP
May 6, 2019
Calling to mind the revered soundscapes of '90s shoegaze and ultramodern iridescent R&B, the Toronto artist's radical approach to pop is nothing short of gripping.
Author:
Maxamillion Polo

Isaac Dunbar - "pharmacy" | Live From the Rooftop
June 6, 2019
We certainly hope you are prepared to discover your next bedroom pop obsession, because Isaac Dunbar currently has us under his spell.
Author:
Maxamillion Polo

Charlotte Lawrence Plays the Angel of Death in New Visual for "Why Do You Love Me"
July 23, 2019
"No matter what you're going through it's important to take risks with music."
Author:
Miranda Hyman

Ellise Delivers a Haunting Friday the 13th Eulogy in 'OVER HER DEAD BODY'
October 13, 2023
'OVER HER DEAD BODY' is a testament to Ellise’s artistry: dark, introspective, and delicately beautiful
Author:
Tatum Van Dam

'Oh No, Not Again!' Sees Alexander 23 Writing His Feelings in Permanent Ink
February 19, 2021
Like crying alone in the Target parking lot, there is a unique universality to Alexander 23's touching moments of personal reflection.
Author:
Krista Marina Apardian

Who Is Tate McRae? | Then and Now
September 30, 2021
A lot has and hasn't changed for the future pop star.
Author:
Maxamillion Polo
valentina cy Makes Her Major Label Debut With the blackbear-Assisted "Bad"
July 10, 2020
"Bad" feels like it could serve as the score for any classic femme fatale.
Author:
Ruby Scott
ella jane's "Calling Card" Is a Song Three Years in the Making
October 26, 2021
"I think the reason I held onto it all that time was because I was so drawn to the concept of master manipulators and the way they work."
Author:
Joey Legittino