From the Site

Issey Cross Delivers Another Formidable Pop Anthem With "Boys Make Promises"
February 26, 2021
This week, pop artist Issey Cross returns with her second single and video of 2021, "Boys Make Promises."
Author:
Carter Fife

benny mayne Proves He Belongs in the Spotlight on "Hardest"
February 26, 2021
After establishing himself as a veteran writer by penning hits behind the scenes for Blackbear and G-Eazy, benny mayne has now proven that he belongs in the spotlight.
Author:
Tyler Borland

Blu DeTiger Showcases Her Musical Virtuosity on "Vintage"
February 25, 2021
Any fan of groovy, funky pop music should be sure to check out Blu DeTiger's latest single, "Vintage."
Author:
Jordan Shickman

Colby Lafayette Steps Into His Rockstar Persona on "BEST GUY"
February 25, 2021
Colby Lafayette is exploring new vices on his single "BEST GUY."
Author:
Tyler Borland

Still Woozy Daydreams of Electric Romance in New Video for "Rocky"
February 25, 2021
Still Woozy adds a touch of surrealism to complement his brand of bedroom pop in his new video for "Rocky"
Author:
Carter Fife
!["Love You Now, Love You Later" Is Yet Another Testament to Ben Kessler's Diverse Songwriting [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/_AA_0405 (3)_1614208794.jpg)
"Love You Now, Love You Later" Is Yet Another Testament to Ben Kessler's Diverse Songwriting [Premiere]
February 24, 2021
Continuing our everlasting journey with Ben Kessler, we're extremely excited to premiere his latest single "Love You Now, Love You Later."
Author:
Joey Legittino

Sabrina Lee & Julius Release Heart Rending New Single
February 22, 2021
Sabrina Lee is back with her third single titled "compensate me for all my loneliness."
Author:
Tyler Borland
![Mimoza Opens up About Her Songwriting Collaboration on "Kings & Queens," Her Life Growing up, and New Single [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/red dress copy_1613778019.jpg)
Mimoza Opens up About Her Songwriting Collaboration on "Kings & Queens," Her Life Growing up, and New Single [Q&A]
February 19, 2021
We interviewed the stunning singer Mimoza and discussed the colossal single "Kings & Queens," developing her pop sound and more.
Author:
Chloe Robinson

Brent Ewing Connects With Zoey Dollaz on New Single "The Fall"
February 19, 2021
Florida native Brent Ewing is best known for his angelic, dreamlike vocals and his top-tier penmanship, and "The Fall" puts these talents on full display.
Author:
Malc.

'Oh No, Not Again!' Sees Alexander 23 Writing His Feelings in Permanent Ink
February 19, 2021
Like crying alone in the Target parking lot, there is a unique universality to Alexander 23's touching moments of personal reflection.
Author:
Krista Marina Apardian

Riovaz Teams Up With Kanii For the Chaotic, Dance-Inducing "waiting alonE"
August 12, 2023
"It feels like when you go home with someone and never see them again. Really fun but kinda dark at the same time."
Author:
Alessandra Rincon
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
Author:
Paige MacDonald
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Author:
Georgie Wright

Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.
Author:
Maxamillion Polo

Watch FINNEAS Tumble Through Pastel Purgatory in "I Lost a Friend" Video
June 25, 2019
FINNEAS transforms the loss of a friend into a breathtaking visual affair, shot all in one take.
Author:
Jess Myers
![Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Amilli two_1568244126.jpg)
Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]
September 11, 2019
A sort of crime drama scored by a smooth love song is surely a thrilling twist.
Author:
Precious Kato
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
Author:
Precious Kato

BETWEEN FRIENDS Captures the Nostalgic Joy of Summer in “Smiley”
June 30, 2023
“Smiley” feels almost designed to put a smile on your face.
Author:
Maxamillion Polo

aldn Explores the Life Span of a Relationship in 'the end'
July 25, 2023
Continuing to revolutionize and grow beyond his hyperpop foundation, it feels like there's no end to the self-taught producer and artist's potential.
Author:
Alessandra Rincon

SypSki Joins Forces With lil rxspy and Landon Cube on New Track "Down & Out"
March 8, 2021
Late last month, Chicago artist SypSki graced fans with his newest single "Down & Out" featuring guest appearances from lil rxspy and Landon Cube.
Author:
Carter Fife