From the Site
Petticoat's 'Hedon' Is a Vulnerable Piece of Pop-Futurism
May 7, 2021
<i>Hedon</i> is Petticoat's bold self-introduction to the modern pop sphere.
Myles Lloyd Faces His Fears in "Running On You"
May 6, 2021
Llyod's latest is an intoxicating slow burn.
marcos g Dances Around the Issue of Commitment in "cold feet"
May 4, 2021
"Being scared of commitment and settling is a big fear so to write a pretty, fun song about this scary feeling was great."
BabyJake's "Do I Fit In Your Shoes?" Is the Ultimate Dig at the Recording Industry
May 3, 2021
"It's not easy talking about bad experiences, even harder letting the entire world hear about them."
The Band CAMINO's "Sorry Mom" Is an Honest, Heartfelt Confessional
April 30, 2021
"Sorry Mom" is a reminder that your mistakes do not have to define you, and most importantly, to call your mom.
KUÄŒKA Ascends to Experimental Pop Stardom With the Ethereal 'Wrestling'
April 30, 2021
Whether you like to go out and listen to Ariana Grande, or sit in your room meditating to Merzbow, <i> Wrestling</i> is a masterclass in forward-thinking pop.
Kyle Dion and Kari Faux Are Effortlessly Charismatic on "PURR"
April 30, 2021
Over a bouncy and experimental R&B cut, Dion and Faux truly embody the subtle art of the perfect collaboration.
Artemas Is Tired of Feeling "Misunderstood"
April 30, 2021
It's clear that the UK rising star has no ceilings.
Tayler Buono Is Finally Able to Put the Past Behind Her in "IFHU" Video
April 29, 2021
"The music video for 'IFHU' was a heartbroken girls' dream to make".
Jillian Rossi's "Fever Dream" Is a Heartfelt and Introspective Stunner
April 28, 2021
As she dissects a failed relationship, Rossi delivers her most heartfelt performance to date.
Chelsea Collins Bids a Sweet Farewell to a Toxic Ex on "Wish U Hell"
January 26, 2022
"'Wish U Hell' evokes the nostalgic feeling of being nine years old, jumping on my bed, pretending I'm a rockstar."
Juice Drops a Late Contender For Song of the Summer With "Superimposed"
August 6, 2021
"Superimposed" doesn't invite you to just dance along but urges you to lose yourself alongside Juice.
Simone Valentina's "All My Friends" Is a Feel-Good Debut Single
December 18, 2020
Debuting her first track ever, Simone Valentina is undeniably a name we won't soon forget.
Alexander 23 and Laufey's "Ain't Christmas" Is the Perfect Salve For Your Holiday Blues
December 2, 2022
Move over Mariah Carey; there's another Xmas anthem in town.
Evann McIntosh Exudes Confident Feminine Energy on "WIYULD"
July 22, 2020
Sixteen-year-old singer/songwriter Evann McIntosh is back with her first new song of the year.
Maisie Peters' Sonic Diary Entries Take the World Stage on 'You Signed Up For This'
August 30, 2021
Maisie has a transcendent talent for balancing heartfelt storytelling with a pop star poise well beyond her years.
![Norwegian Producer Marius Unveils Hypnotic Single & Trippy Visualizer, "Breeze" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marius-ones-to-watch-2.jpg)
Norwegian Producer Marius Unveils Hypnotic Single & Trippy Visualizer, "Breeze" [PREMIERE]
March 21, 2019
Rising producer and multi-instrumentalist Marius is equal parts offbeat, outlandish and mesmerizing.
INTRN Revels In Vulnerability, Unravelling the "Seams" of First Love Lost
September 2, 2020
In his latest single, "Seams," INTRN confronts his post-breakup demons head on.
![Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-elliott-never-feels-the-same_1596821541.jpg)
Noah Elliott on Shared Trauma, Bon Iver, and Debut Single "Never Feels the Same" [Q&A]
August 7, 2020
We had the pleasure to sit down (virtually) with Elliott to discuss his debut single, quarantine, and the drawbacks of feeling unique.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.