From the Site
Petticoat's 'Hedon' Is a Vulnerable Piece of Pop-Futurism
May 7, 2021
<i>Hedon</i> is Petticoat's bold self-introduction to the modern pop sphere.
Myles Lloyd Faces His Fears in "Running On You"
May 6, 2021
Llyod's latest is an intoxicating slow burn.
marcos g Dances Around the Issue of Commitment in "cold feet"
May 4, 2021
"Being scared of commitment and settling is a big fear so to write a pretty, fun song about this scary feeling was great."
BabyJake's "Do I Fit In Your Shoes?" Is the Ultimate Dig at the Recording Industry
May 3, 2021
"It's not easy talking about bad experiences, even harder letting the entire world hear about them."
The Band CAMINO's "Sorry Mom" Is an Honest, Heartfelt Confessional
April 30, 2021
"Sorry Mom" is a reminder that your mistakes do not have to define you, and most importantly, to call your mom.
KUÄŒKA Ascends to Experimental Pop Stardom With the Ethereal 'Wrestling'
April 30, 2021
Whether you like to go out and listen to Ariana Grande, or sit in your room meditating to Merzbow, <i> Wrestling</i> is a masterclass in forward-thinking pop.
Kyle Dion and Kari Faux Are Effortlessly Charismatic on "PURR"
April 30, 2021
Over a bouncy and experimental R&B cut, Dion and Faux truly embody the subtle art of the perfect collaboration.
Artemas Is Tired of Feeling "Misunderstood"
April 30, 2021
It's clear that the UK rising star has no ceilings.
Tayler Buono Is Finally Able to Put the Past Behind Her in "IFHU" Video
April 29, 2021
"The music video for 'IFHU' was a heartbroken girls' dream to make".
Jillian Rossi's "Fever Dream" Is a Heartfelt and Introspective Stunner
April 28, 2021
As she dissects a failed relationship, Rossi delivers her most heartfelt performance to date.
Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.
Holly Humberstone Navigates the Pitfalls of Catching Feelings For a Friend in "Sleep Tight"
May 3, 2022
"This song takes me back to that time of what felt like no consequences and impending heartbreak."
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
![James Droll's "Cut My Teeth" Is a Soulful & Cathartic Assessment on Love [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/james-droll-ones-to-watch.jpg)
James Droll's "Cut My Teeth" Is a Soulful & Cathartic Assessment on Love [PREMIERE + Q&A]
March 7, 2019
Droll's discernible ability to create dark pop songs with a comforting hint of optimism is evident in the grappling "Cut My Teeth."
![Songwriting Virtuoso Sam Martin Chronicles a Life in Debut Solo Album, 'Alpha Omega' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sam-martin-ones-to-watch-4.jpg)
Songwriting Virtuoso Sam Martin Chronicles a Life in Debut Solo Album, 'Alpha Omega' [Q&A]
March 13, 2019
The writer of Maroon 5's "Daylight" and Jason Derulo's "Want to Want Me" is stepping into the limelight.
BXB LOVE Embraces Being 'consistently inconsistent' on Kaleidoscopic Debut Mixtape
December 7, 2021
"we are inconsistent, as human beings. we change and grow and unfold. i believe art is a reflection of that process."
kmoe's Unconventional Style Makes "flutter" a Must Listen
October 9, 2020
"flutter" is a pop ballad with an electronic instrumental and a climactic build to a glitchy outro.
Elijah Waters Hits His Creative Stride on New Single "Grey"
August 20, 2021
"Grey" is Elijah Waters at his best.
![Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/celine-del-carmen-purple_1636736518.jpeg)
Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]
November 12, 2021
"Purple" is a song about Celine owning her voice, choices, and settling into the best version of herself.
![AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/AHAH_Muack_Press3 - otw_1598556733.jpg)
AQUIHAYAQUIHAY Is Bringing M-Pop to the World [Q&A]
August 27, 2020
We caught up with the M-Pop pioneers for a Q&A.