From the Site
Sadye Makes Her "Biblical" Debut With Intoxicating Single
May 4, 2023
Few debuts sound this heavenly.
hemlocke springs Proves Herself an Era-Eschewing Pop Tour De Force in "sever the blight"
May 3, 2023
The more you try to figure hemlocke springs out, the more enigmatic she becomes.
SEB Delivers an Irresistible Double Offering with "sugarhoneyiceicetea" and "moving on"
May 3, 2023
SEB continues to challenge himself and evolve with each and every record.
Nessa Barrett Conjures Up a Whirlwind Romance With "american jesus"
May 2, 2023
"It's about the fantasy of someone who is your savior, your cowboy in a crown."
joan Takes You on a Wistful, Cinematic Pop Journey in Debut Album 'superglue'
May 1, 2023
The lads of joan welcome fatherhood with an ambitious debut album.
Ryan Beatty Attempts to Answer the Unanswerable in 'Calico'
April 28, 2023
Calico is a transformative step for the visionary singer-songwriter.
THE BLSSM's "MERRY GO ROUND" Is Your New Chaotic Good Theme Song
April 28, 2023
The singer described it as perfect for when listeners are "feeling melodramatic and emotional at the club."
Evenson Unveils His Brooding “If I Ever Feel Better” Video
April 28, 2023
"I needed to write this song to fully open the next chapter of my life.”
Postcard Boy's “On The Hillside” Feels Like Walking Through a Dream
April 26, 2023
After a three-year hiatus, “On The Hillside” was well worth the wait.
Verzache Rekindles a Spark in Our Hearts With "Never Gets Old"
April 26, 2023
Verzache is a magician.
bludnymph's "Watch Me" Is an Alluring Siren's Call
April 26, 2023
bludnymph continues to challenge pop music’s tried and true structure.
Gus Dapperton Signals the Coming of 'HENGE' With the BENEE-Assisted "Don't Let Me Down"
April 25, 2023
Both danceable and dreary, "Don't Let Me Down" sees the two artists striving for new heights.
French Superstar JAIN's Album 'The Fool' Dares to Be Itself
April 25, 2023
Jain continues her wondrous, emotive kaleidoscope approach to story telling on her third album, 'The Fool.'
Tess Clare's "Part 2" Is A Sunlit Welcome to Post-Breakup Bliss
April 21, 2023
Tess Clare’s “Part 2” is a drive down the PCH, wind flowing through hooky melodies and indie-pop-breakup-anthem goodness.
Who Is Ethan Bortnick?
April 20, 2023
Meet the artist who has affectionately been dubbed Billie Eilish meets Mozart.
Sam MacPherson's ‘Powerlines’ Is a Sonic Roadtrip Through Life's Peaks and Valleys
April 19, 2023
'Powerlines' feels like the fuel for an ascent to stardom.
Aidan Bissett's "Out Of My League" Is Your Coming of Age Soundtrack
April 19, 2023
Bissett is truly One To Watch, and you can catch him on the Ones To Watch-presented Valley tour.
![Eloise’s 'Drunk on a Flight' Is the Companion Album to All the Uncertainty of Your 20s [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/eloise-drunk-on-a-flight-interview-1681836236.jpeg)
Eloise’s 'Drunk on a Flight' Is the Companion Album to All the Uncertainty of Your 20s [Q&A]
April 18, 2023
'Drunk on a Flight' feels like a Sunday morning, from crisp linen bed sheets to the brewing contemplation of last night.
Meet keltiey, the Y2K-Bedazzled Gen Z Rising Star Embracing the Lawlessness of Pop
April 18, 2023
keltiey is more than a trending sound; she's the next wave.
Frost Children's 'SPEED RUN' Is an Omnivorous Look at Music's Bold, Unafraid Future
April 17, 2023
'SPEED RUN,' and by proxy Frost Children, are the future of hyperpop and whatever comes next.
David Kushner Conveys an Emotional and Musical Paradox in "Daylight"
April 17, 2023
"Daylight" manages to feel both engulfing and freeing in the same breath.
Dominic Fike Returns Home in "Dancing in the Courthouse"
April 14, 2023
Fike is one of one.
James the Seventh Gives a Sonic Form to Her Desire For Catharsis in "Just Let Me Cry"
April 11, 2023
Anger, rage, and downright desperation fuel a haunting plea for unrestrained emotion.
Henry Moodie Struggles With Coming of Age in "eighteen"
April 11, 2023
"I want people to know they're not alone."
Juliana Madrid Grabs Ahold of a Glimmer of Hope in "Big Plans"
April 11, 2023
"'Big Plans'" was one of those miracle out-of-thin-air-ideas that happens pretty much never for me and artists alike."
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
Meet SNOW WIFE, the "AMERICAN HORROR SHOW" We Can't Turn Away From
August 16, 2023
SNOW WIFE is all anyone’s talking about, and for good reason.
Ethel Cain Reckons With Love, Violence, and Religion in Debut Album 'Preacher's Daughter'
May 13, 2022
Cain's debut is emotionally shuddering, producing a crater-deep impact that commands your attention.
Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again
October 13, 2021
Laufey's sublime take on jazz is the perfect soundtrack to your crisp, chill fall days.
Alexander 23 Reminds Us We're Not Alone With "IDK You Yet"
April 10, 2020
Alexander 23 tackles the complex emotions many of us are dealing with in isolation.
EMELINE Rediscovers Herself in the Irresistible "cinderella's dead"
April 1, 2022
"It's the killing of old patterns and rejoice in the freedom of what life can be."
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
mazie's "dumb dumb" Is a Surreal Pop Song Inspired By the Capitol Insurrection
July 8, 2021
"dumb dumb" is a deceptively idyllic pop diversion that speaks to a much larger, pressing issue.
Ashe Reflects on a Messy Divorce in the Magnificent "Moral Of The Story"
February 14, 2019
"You can think you're in love/ When you're really just in pain."
Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
Who Is TOMORROW X TOGETHER?
August 17, 2022
Meet the K-pop group who made history at this year's Lollapalooza.
Genevieve Stokes Longs For a Change of Seasons in "Habits"
August 15, 2022
“Habits” invites us into a mercurial world of teenage growing pains.
Surfaces Is Quite Possibly the Most Optimistic & Eclectic Indie-Pop Duo To Date
August 26, 2019
Now that Surfaces has two impressive, self-produced albums and a sold-out nationwide tour under their belt, there's no denying that this carefree duo will succeed.
Red Leather Paints a Haunting Picture of LA in "The Only Time It Rains In Hollywood"
June 1, 2022
Meet Red Leather, the artist bridging the pain of Americana with the decaying glamor of Hollywood.
Gracie Abrams' "21" Is a Deeply Intimate and Beautiful Reflection
February 20, 2020
An artist like Abrams comes around once in a blue moon
Bella Poarch Opens Up About Her Sexual Assault on Sub Urban Collab "Inferno"
August 13, 2021
"This is something I haven't been ready to share with you just yet... But I'm ready now."
Reneé Rapp’s “Snow Angel” is a Hauntingly Beautiful, Healing Ballad
June 12, 2023
Rapp cements herself as an artist able to weather the seasons and turn adversity into art.
![Meet Ethan Bortnick, the Artist TikTok Is Calling "Beethoven Meets Billie Eilish" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ethan-bortnick-interview-prom_1651252899.JPG)
Meet Ethan Bortnick, the Artist TikTok Is Calling "Beethoven Meets Billie Eilish" [Q&A]
April 29, 2022
Following a breakout single, Bortnick muses on growing up while the world stands still.
![For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/louyah-i-used-to-care-tiktok_1629831304.jpeg)
For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]
August 24, 2021
"I'm 25 and I've spent my whole life working for this moment."
beabadoobee Eloquently Moves Forward in “the way things go”
July 19, 2023
"the way things go" is decorated with satin ribbons, prim and proper ballerinas, fresh florals, and all things Sandy Liang.
INJI Isn't Here to Settle For Anything Less Than "THE ONE"
January 23, 2023
INJI continues to inch toward dominating the electronic music scene.
Armenian Pop Singer Brunette Releases "Love the Way You Feel" in Support of Non-Profit Nvak
September 3, 2019
Nvak works in countries facing social, political, and cultural turmoil to help young students write, record, and distribute their own music.
Ryan Beatty Attempts to Answer the Unanswerable in 'Calico'
April 28, 2023
Calico is a transformative step for the visionary singer-songwriter.
tsubi club Makes One Hell of a First Impression With "burbank house"
October 27, 2021
"burbank house" may be the debut single from tsubi club but it feels like anything but.
Jeremy Zucker's "always, i'll care" Is a Heavenly Ode to Platonic Love
February 7, 2020
"It's a song for my friends, whom I love deeply, and a promise to do better."