From the Site
Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.
Ryan Wright Delivers on the Unapologetic, Cute, and Upfront "Happy Birthday"
June 17, 2021
Wright is no stranger to upfront lyrics, unapologetic callouts, and lighthearted F yous.
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Jean Dawson's "DUMMY" Video Is a Fever Dream You Won't Want to Wake From
June 15, 2021
Jean Dawson simply does not miss.
BETWEEN FRIENDS Take Hold of the Aux Cord on 'i like when you shine!'
June 14, 2021
<i>i like when you shine!</i> is everything a mixtape should be and more.
Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year
June 14, 2021
In her latest single, Never muses on substance abuse, growing older, and the fear of fading into nothingness.
Slayyyter's 'Troubled Paradise' Is Pop at Its Most Uninhibited
June 11, 2021
In her euphoric debut album, Slayyyter holds absolutely nothing back.
![Luna Luna and The Undercover Dream Lovers' "One Thing" Has us Believing in Romance [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/luna-luna-undercover-dream-lovers-one-thing_1623341088.jpeg)
Luna Luna and The Undercover Dream Lovers' "One Thing" Has us Believing in Romance [Premiere]
June 10, 2021
"One Thing" is the perfect soundtrack to any budding summer romance.
Jake Wesley Rogers Releases Heavenly PRIDE Ballad "Momentary"
June 9, 2021
The heavenly single pays homage to Marsha P. Johnson, Harvey Milk, and Oscar Wilde.
The Maràas' "Un Millón" Has Us Feeling A Million Different Ways
June 9, 2021
Tinged with traces of pop, jazz, R&B, and reggaeton, The Maràas latest is a veritable sonic cocktail.
![Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alextbh-between-ones-to-watch_1589473206.jpg)
Alextbh Navigates Life "Between" Conservative Politics and His Queer Identity [Premiere]
May 14, 2020
"Queer bodies are human bodies and there's nothing wrong with trying to frame that intimate moment and showcase it."
![The Band Camino Aim For Anthemic and Emotional Highs on Debut Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-band-camino-debut-album_1631292681.jpg)
The Band Camino Aim For Anthemic and Emotional Highs on Debut Album [Q&A]
September 10, 2021
On their long-awaited debut album, The Band Camino doubles down on what they do best.
Claire Rosinkranz Is Tired of Wasting Her Time in “i’m too pretty for this”
June 29, 2022
Is there anything more cathartic than a biting pop-punk song?
Gaff's Energetic "How It Goes" Is a New Direction for the Irish Artist
December 11, 2020
Ireland native Gaff has been merging pop, alternative, and Hip-Hop in new and innovative ways all throughout 2020.
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
Bunny Lowe Creates a Dreamy Landscape For Lost Souls on "Blood in My Nikes"
September 28, 2021
Writing for the likes of Dua Lipa, Kesha, Bea Miller, and many more, Bunny is ready to take center stage.
10 Questions With Gavin Haley on His Debut Album 'i hate you, Don't Leave Me'
August 16, 2022
"This album is the last year-and-a-half of my life and some of my most personal journal entries."
![Jake Wesley Rogers - "Little Queen" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-wesley-rogers-live-ones-to-watch_1569964458.jpg)
Jake Wesley Rogers - "Little Queen" [Live + Interview] | Northside Sessions
October 1, 2019
Blending soulful vocal melodies, dynamic musical arrangements, and striking lyricism, Rogers' meditations evoke the likes of Sam Smith, Elton John, and James Blake.
SHY Martin Wears Her Heart on Her Sleeve in "Make Us Never Happen"
November 11, 2019
The budding pop star who has written Kygo, Ellie Goulding, and The Chainsmokers is ready for the spotlight.
Could Gabrielle Aplin's "Nothing Really Matters" Be Her Most Significant Song to Date?
March 27, 2019
"'Nothing Really Matters' is about the battle between the excitement of wanting to open up, and the fear of opening up... It's about focusing on what's really important to you."